Almost every tweet with a link looks the same.<\/p>\n\n\n\n
\n\u201cHeadline + link + via @handle + #hashtag.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n
And that link? It\u2019s completely unoptimized. Boring. You click on the tweet, and nothing happens. All the user knows about the link is what the person sharing chooses to include. That doesn\u2019t give you much control over how people are discovering your website.<\/b><\/p>\n\n\n\n
Most marketers want Twitter users to know what to expect when they click a link to their site; to be excited to experience it. And how can they do that when they know nothing?<\/p>\n\n\n\n
Thankfully, Twitter needs to keep websites and brands happy. So they created an answer to that issue: Twitter cards<\/a>.<\/p>\n\n\n\n
Twitter cards are an easy way to add media to tweets.<\/b> Examples include photos, videos, and gifs that are supported and expanded in your timeline.<\/p>\n\n\n\n
Here\u2019s an example of an image card:<\/p>\n\n\n\n