{"id":139639,"date":"2022-01-03T11:00:00","date_gmt":"2022-01-03T17:00:00","guid":{"rendered":"https:\/\/getflywheel.com\/?p=7804"},"modified":"2022-01-03T11:00:00","modified_gmt":"2022-01-03T17:00:00","slug":"losing-a-big-client","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/losing-a-big-client\/","title":{"rendered":"You’ve Lost Your Biggest Client. Now What?"},"content":{"rendered":"\n
Losing your biggest client is downright terrifying, but it\u2019s important to focus on how you\u2019ll keep working. We all have different expenses and circumstances, but I\u2019ve got a few suggestions here about how to work your way through a loss of that magnitude.<\/p>\n\n\n\n
Assess Why you Lost the Client<\/h3>\n\n\n\n<\/figure>\n\n\n\n
Understand the reason for parting ways, whether it\u2019s because of differences between you and the client, they\u2019re working more in-house, or the client is in need of other services you don\u2019t offer.<\/p>\n\n\n\n
Whatever the reason may be, it is important to look at this as an opportunity to improve and expand both your business and skills as a professional. Furthermore, when you part ways, the most important aspect you can control is yourself. Always be professional and end on good terms if at all possible.<\/p>\n\n\n\n
Offer Discounted Services to Nonprofits<\/h3>\n\n\n\n
I know offering to work discounted or pro bono isn\u2019t ideal, especially if you\u2019re stressing about the where, when, and how of your next paycheck.<\/p>\n\n\n\n
When you\u2019ve recently been presented with an abundance of time, still consider contacting a nonprofit and offer to do some design work for them. There are a few benefits that come from taking on a nonprofit client. It\u2019ll add to your portfolio, which is always a bonus. Also, by making that contact, you expand your network.<\/p>\n\n\n\n
Work on Your Branding<\/h3>\n\n\n\n<\/figure>\n\n\n\n
You\u2019ve already built your brand, but maybe it\u2019s time to rebrand or freshen up your tools. Grab your resume, portfolio, business cards, and pull up your website. Take a look at them and see what\u2019s missing or what needs to be done. Make sure all those tools are cohesive and up to date.<\/p>\n\n\n\n
Work on Marketing Yourself<\/h3>\n\n\n\n
I\u2019ll be the first to admit, getting out and away from that computer is not my favorite thing to do, but if my goal is to obtain new clients, then it must be done.<\/p>\n\n\n\n
Reach out with your brand. I prefer to send emails to restaurants, shops, and other small businesses in the region that look like they could use some design assistance (I\u2019m also careful not to insult them). I introduce myself, let them know what I can do for them, and provide my contact information.<\/p>\n\n\n\n
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