{"id":139667,"date":"2016-01-12T11:00:27","date_gmt":"2016-01-12T11:00:27","guid":{"rendered":"https:\/\/getflywheel.com\/?p=14838"},"modified":"2025-05-12T15:00:47","modified_gmt":"2025-05-12T20:00:47","slug":"how-to-improve-your-wordpress-site-speed-and-performance","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/how-to-improve-your-wordpress-site-speed-and-performance\/","title":{"rendered":"How to Improve Your WordPress Site Speed and Performance"},"content":{"rendered":"\n

You\u2019ve spent months designing a stunning WordPress site and working with clients and collaborators to create something truly special. Now you\u2019ve launched it to the public, and yay! You\u2019re all done. But, wait…it\u2019s kind of slow. <\/span><\/p>\n\n\n\n

You know that site speed is crucial to the success of your business (and that of your clients). Time and time again, you\u2019re hit over the head with scary statistics like \u201cnearly half of web users expect a site to load in two seconds or less,\u201d and \u201cusers tend to abandon a site that isn\u2019t loaded within three seconds.\u201d <\/span><\/p>\n\n\n\n

It\u2019s easy to feel frustrated at this point in the project, but don\u2019t fret. Before you knock down the door of your web host or add a ton of sketchy plugins, follow these easy steps to make your WordPress site smooth, solid, and super speedy.<\/span><\/p>\n\n\n\n

Step One: Test Your Current Site Speed<\/h2>\n\n\n\n

Before you get started, it\u2019s important to take some measurements and run a few tests to get some benchmarks, so you\u2019ll know if the changes you\u2019re making are actually improving your site.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

To test the speed of your site, your best bet is a combination of WebPageTest<\/a> and Google PageSpeed Insights<\/a>. WebPageTest gives you a good idea of the actual time (in seconds) that a site takes to load, and these metrics will help you  know whether it\u2019s the back-end or front-end causing a site to load slowly. Google PageSpeed Insights is best for looking at how your site is rendered by the browser and can help you identify what you can improve on the front-end.<\/p>\n\n\n\n

Step Two: Make Sure You\u2019ve Got the Best Host<\/h2>\n\n\n\n

The price tag of shared hosting always makes it seem like a bargain, but it comes at a different cost: slow site speed, irregular performance, and frequent downtime. The stress isn\u2019t worth it, especially when you have the ability to choose a managed host for WordPress<\/a> that can take care of a huge chunk of your performance woes. When it comes to hosting, you don\u2019t want to mess with last-minute migrations, hacked sites, sub-par servers, and unexpected downtime at the most important times.<\/p>\n\n\n\n

Step Three: Audit Your Plugins<\/h2>\n\n\n\n

The addition of plugins to a site can bring a lot of functionality and fun stuff that makes your site far beyond basic. Unfortunately, many plugins also bring a performance overhead with them. <\/p>\n\n\n\n

We\u2019ve seen so many slow sites that are immediately cured just by deactivating a few plugins. The best way to avoid a migraine from managing plugins is to keep performance in mind as you are developing your site. <\/p>\n\n\n\n

Don\u2019t spend weeks relying on a plugin only for it to become the bane of your existence when you find out it makes your site extremely slow. Read reviews, test plugins regularly, and be sure you\u2019re updating them to the latest version when it\u2019s available.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

All this negative talk about plugins is only to make you aware of the potential risks involved when using bad ones. These are usually plugins that are developed by inexperienced programmers or those that make a ton of database queries and require intensive logic processing. <\/p>\n\n\n\n

However, there\u2019s good news! There are thousands of worthwhile plugins<\/a> that don\u2019t make your users and readers frustrated when they crawl around your site. The magic trick is just to use those, and not the slow-performing ones.<\/p>\n\n\n\n

You can track down which plugins might be causing performance losses on your site quite easily. There are a number of quality plugins that sift through your whole site and report back what percentage of total load time each plugin is responsible for using. <\/p>\n\n\n\n

If you\u2019re serious about speed, you\u2019ll run a test each time you activate a new plugin, to ensure you\u2019re not installing something that will sacrifice speed. Plus, by benchmarking your plugins right off the bat, you won\u2019t waste time messing with a plugin if it\u2019s not going to perform well in the long run.<\/p>\n\n\n\n

If there are plugins that you just can\u2019t live without but still make your site slow, there are ways to continue using them. Generally, if you determine that a plugin is loading slowly, the next step is to increase the memory on your server. <\/p>\n\n\n\n

Eliminating the need to do this is the best plan of action, but there probably are a handful of plugins that you might find yourself not willing to ditch (WooCommerce, for example).<\/p>\n\n\n\n

Step Four: Cache Everything<\/h2>\n\n\n\n

Caching, both on the server side and client side is an important part of WordPress site performance. Once a user loads your site for the first time, you can take advantage of browser capabilities to cache the contents of that site locally, so on the next visit, the user already has them loaded.<\/p>\n\n\n\n

Similarly, on the server side, having a caching layer works wonders for serving your site up very quickly. The most common way to cache server-side with WordPress is by using the W3 Total Cache plugin<\/a>. <\/p>\n\n\n\n

This plugin (or one similar) is needed on almost all hosts. The exception to this rule is WP Engine, which handles caching for you behind the scenes with EverCache<\/a>. Using EverCache instead of a caching plugin can increase speeds dramatically.<\/p>\n\n\n\n

With managed hosts like WP Engine, the server-side caching tells the browser how long to cache things by setting \u2018expires headers.\u2019 The browser won\u2019t ask the server for more information if those headers tell it not to ask. You mainly have to start thinking about caching when you start installing plugins or third-party themes. Theme and plugin developers can set their own headers that can override your host\u2019s default settings, aversely affecting the caching mechanisms.<\/p>\n\n\n\n

WooCommerce, for example, disables server-side caching by setting cookies. It\u2019s typically not very apparent when plugins or themes disable caching, so a good thing to do is reach out to your hosting provider and ask that they force cache your site. Be careful not to force caching on pages that truly need cookies to work, though, such as WooCommerce cart and checkout pages. You van also use WP Engine’s EverCache for WooCommerce<\/a>, which handles this issue once and for all. <\/p>\n\n\n\n

Step Five: Use a CDN<\/h2>\n\n\n\n

A content delivery network (or CDN) is a network of servers that serves up your website and its assets from different locations based on the user\u2019s location. <\/p>\n\n\n\n

For example, let\u2019s say you\u2019re not using a CDN and your site is hosted in San Francisco. When someone from, say, Barcelona visits your site, they have to retrieve all your assets from your server in San Francisco.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

The long distance between the two locations clearly takes longer than if someone from San Francisco loads your site that\u2019s hosted in San Francisco. <\/p>\n\n\n\n

A CDN serves your assets from a bunch of different servers based in New York, Seattle, Omaha, Paris, London, Beijing, AND San Francisco (and many more). The idea is that users will hit the server closest to them and not sacrifice load time since there\u2019s a smaller distance between them and the server. <\/p>\n\n\n\n

With a CDN, that same person from Barcelona will now hit a data center in London or Paris, instead of San Francisco. Using a CDN will definitely increase the speed of your site for users throughout the world!<\/p>\n\n\n\n

Some of the most popular CDNs include Amazon Web Services<\/a>, CloudFlare<\/a>, and MaxCDN. Most of them have free plans, but if you pull a lot of visitors and have lots of assets, you\u2019ll most likely have to pay for a CDN. They\u2019re typically easy to set up, but if you want a super easy setup solution, you should check out WP Engine’s CDN offering<\/a>.<\/p>\n\n\n\n

\"How<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve spent months designing a stunning WordPress site and working with clients and collaborators to create something truly special. Now you\u2019ve launched it to the public, and yay! You\u2019re all done. But, wait…it\u2019s kind of slow. You know that site speed is crucial to the success of your business (and that of your clients). Time…<\/span><\/span><\/p>\n","protected":false},"author":297,"featured_media":146442,"template":"","resource-topic":[912,901],"resource-role":[896,899],"resource-type":[916],"class_list":["post-139667","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Improve Your WordPress Site Speed and Performance<\/title>\n<meta name=\"description\" content=\"Frustrated by a slow site? 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