{"id":139731,"date":"2017-05-04T15:15:19","date_gmt":"2017-05-04T20:15:19","guid":{"rendered":"https:\/\/getflywheel.com\/?p=22460"},"modified":"2023-10-27T16:50:13","modified_gmt":"2023-10-27T21:50:13","slug":"monetize-wordpress-blog-make-more-money-online","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/monetize-wordpress-blog-make-more-money-online\/","title":{"rendered":"6 Ways to Monetize Your WordPress Blog and Make More Money Online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re ready to become a serious blogger and start making money online, you need to monetize your WordPress site. It may sound like a lot of work, but getting started can be easier than you might think. All you need are the right techniques, some tools you trust, and a little creativity (which as a blogger, you\u2019re great at)!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to monetize your WordPress site and make more money online, start with these six simple steps!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Grow Your Email List<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having an email list alone isn\u2019t enough to make you money online. But it does help you get in front of your audience and can drastically improve the results of a larger strategy (which is why we&#8217;re mentioning it first).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people subscribe to your email list, it\u2019s pretty safe to assume that they like something you\u2019re doing. Whether it\u2019s your content, your branding, or a good ol\u2019 quality freebie, something you did convinced them you\u2019re worth it\u2014and if you can get them to engage with you once, you\u2019ve got a higher chance of doing it again.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-email-list.jpg\" alt=\"monetize-wordpress-blog-email-list\" class=\"wp-image-22467\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have an email list started, you\u2019re well on your way to leveraging your audience and monetizing your site. If you\u2019re not quite there yet, it may be time to strategically place some opt-ins on your site so you can start growing your following. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To start, give your blog readers a way to subscribe to your content. These opt-ins can usually be found in the sidebar, in your top navigation, or below your article. There are pros and cons to each location, so where you choose to place your opt-ins will mostly depend on your WordPress site\u2019s layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just remember: You can always experiment with opt-ins by trying different styles and placements. As long as they\u2019re somewhere on your site, you\u2019re one step closer to growing your email list and in turn, monetizing your WordPress blog!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Skip Banner Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Banner ads are simply good old fashioned advertising, adapted for the web. For most bloggers who decide to monetize their site, this is one of the first ideas they turn to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carving out some space on your site for display ads, whether sold directly or through a network like <a href=\"https:\/\/adsense.google.com\/start\/\">Google\u2019s AdSense<\/a>, can bring in a modest, but steady source of income for the average site. And if your site traffic is above average, it can be quite lucrative. Sounds great, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are some drawbacks to keep in mind about this method, however. The first is that ads are invasive. The time and effort you\u2019ve put into designing and building a beautiful site is important, and carving out ad space not only can take away from your aesthetic value, but allow your site to be invaded by design that isn\u2019t up to your standards. It\u2019s pretty unlikely that banner ads will match your brand (or even come close), so you\u2019ll be sacrificing consistency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second reason you should be wary of display ads is that you don\u2019t really have a lot of control over the content they show. If you\u2019re trying to present yourself as a respected industry expert and there are ads for competitors or subpar products all over your site, your readers are going to lose trust in you.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-brand.jpg\" alt=\"\" class=\"wp-image-22472\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Become an Affiliate for Your Favorite Products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to display ads on your site, why not use that space to promote products that you actually use? Companies you actually trust and recommend?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By becoming an affiliate for your favorite products, you can get a little kickback for recommending their services\u2014something you\u2019re probably already doing organically. This means it\u2019s really no extra work on your part, and you can earn a sweet little bonus anytime one of your readers clicks on your affiliate link and signs up for the service you\u2019re recommending!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just sign up for any affiliate program, however; make sure you\u2019re recommending products you actually use and love. Your readers will be able to tell the difference between an authentic recommendation and a half-hearted attempt to earn some extra money online. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s part of the benefit of affiliate programs: when you\u2019re recommending the tools you actually use, both you and your followers win. They get genuine advice and potentially a brand-new tool for their business, and you get a nice little paycheck!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-money.jpg\" alt=\"\" class=\"wp-image-22474\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As for promoting your affiliate link, keep it natural! It\u2019s great to include it in blog posts or tweets, but don\u2019t force it if there\u2019s not a real connection to the content. It\u2019s all about being authentic and promoting it in a way that\u2019s truly helpful for your readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can write up entire reviews about your affiliate products if you\u2019d like, but make sure to include your links throughout your site&#8217;s content where it makes sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best thing about affiliate links is that they can\u2019t really hurt (as long as you\u2019re recommending tools you believe in and being honest about them). If no one signs up for a tool based on your recommendation, you\u2019re not out any money. But if a reader does sign up based on your suggestions, you can earn a nice little bonus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you believe in a product and love what the company is doing, an affiliate program is a great way to monetize your WordPress site while also hooking up your readers with the best tools in the business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-tools.jpg\" alt=\"monetize-wordpress-blog-tools\" class=\"wp-image-22476\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Create Premium Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next way you can monetize your WordPress site is to create premium content that readers have to pay for. This can take a variety of forms, and mostly depends on what type of content you like to create. If you\u2019re a true writer at heart, a super detailed ebook might come naturally to you. If you enjoy working with video, perhaps a webinar course is more up your alley. Whatever form this premium piece of content takes, it needs to be high-quality if you expect your audience to pay for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most difficult part of this monetization technique is choosing a topic. After all, how do you know for sure what your audience will be willing to spend money on? A good place to start is by looking at your existing content. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is my most popular piece of content?<\/li>\n\n\n\n<li>What is my least popular piece of content? (Hint: Don\u2019t choose this one.)<\/li>\n\n\n\n<li>What themes are there throughout my blog?<\/li>\n\n\n\n<li>What topics could I teach others about?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Another option: If you don\u2019t think you\u2019re ready to sell a piece of premium content for a price, use it as an opt-in for your email list. It\u2019s won\u2019t directly earn you money, but it will help you build up that potential customer base for when you are ready to put a price tag on something.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-gift.jpg\" alt=\"\" class=\"wp-image-22478\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Allow Sponsored Content on Your Site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have a large following, consider selling spaces for sponsored content on your site. Like affiliate links, this is a great way to work with other brands that you love while promoting great services to your readers. It\u2019s advertising, but with a little more control than your typical banner ads. Plus, sponsored content can take many forms to fit your site\u2019s style. A few ideas include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sponsored Blog Posts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsored blog posts are great because you can charge for a full review of a product, course, service, etc. You could also team up with other brands or influencers to swap articles on each other\u2019s blogs. Partnerships like that may not instantly earn you money, but they will allow you to reach a new audience and promote your email list or premium content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sponsored Ads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This method is similar to allowing banner ads on your site, but gives you a lot more control over what gets displayed. By charging directly for real estate on your site (instead of relying on third-party services), you can approve or deny any requests that come in to make sure the quality of product is up to your standards. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter where you place it or how you display it, sponsored content is another great way to monetize your WordPress blog and earn extra money with your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/05\/monetize-wordpress-blog-desk.jpg\" alt=\"\" class=\"wp-image-22482\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Leverage What You\u2019ve Already Got<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While anyone can monetize a website, the exact process and method will look a little different for each unique blog. My last tip: Take a look at the content you\u2019ve already got and brainstorm ways to upsell it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With affiliate links, where can you promote them on your site that already feels natural? Can you write blog posts about the products, or include the links in any old posts? Is there room in your sidebar for a graphic? Creating a Resource page that lists out the tools you use is another easy place to include affiliate links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For any premium content you\u2019re selling (or collecting emails with), do you have a plan for promoting it on your blog? Your articles should drive readers to the content that makes you money, so think about supporting articles that will convince readers to check out the premium goods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And last, remember that good old email list. No matter how you decide to monetize your blog, you should always market your subscribers. Remember: They\u2019ve already opted in once\u2014you can get them to do it again. Advertise your affiliate partners to them. Promote that premium content. You could even include sponsored links in your newsletters to generate some of that partnership money.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Monetizing a WordPress blog does take some initial setup, but once you get started, it can almost run on auto-pilot so you can consistently earn money online. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure your users are getting the best possible experience, you need lightning-fast load speeds\u2014which is exactly what you get with WP Engine&#8217;s world-class <a href=\"https:\/\/wpengine.com\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress hosting<\/a> platform. Check out <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">our plans<\/a> or <a href=\"#sales\">talk with a representative<\/a> to learn more. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re ready to become a serious blogger and start making money online, you need to monetize your WordPress site. It may sound like a lot of work, but getting started can be easier than you might think. All you need are the right techniques, some tools you trust, and a little creativity (which as<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":147409,"template":"","resource-topic":[908],"resource-role":[906],"resource-type":[916],"class_list":["post-139731","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Monetize Your WordPress Blog and Make More Money Online<\/title>\n<meta name=\"description\" content=\"Use these six tips to make the most of your online blog by finding new ways to monetize your content and grow your brand!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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