{"id":139754,"date":"2021-09-17T11:00:00","date_gmt":"2021-09-17T16:00:00","guid":{"rendered":"https:\/\/getflywheel.com\/?p=25150"},"modified":"2023-03-13T15:41:45","modified_gmt":"2023-03-13T20:41:45","slug":"elements-strong-client-testimonial","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/elements-strong-client-testimonial\/","title":{"rendered":"5 Key Elements of a Strong Client Testimonial"},"content":{"rendered":"\n

As a freelancer, one of the most effective ways to sell yourself to new clients is to allow your old clients to do it for you. By letting old clients sing your praises to prospective leads in testimonials, you build social proof and establish your personal brand.<\/span><\/p>\n\n\n\n

You prove to everyone who sees these reviews that you\u2019re worth your salt and the customers who choose to work with you always leave happy.<\/span><\/p>\n\n\n\n

All testimonials, however, were not created equally. Some do a better job of building your credibility than others. In this post, we\u2019ll identify five main attributes that set apart the effective, brand-building testimonials from the mediocre client reviews.<\/span><\/p>\n\n\n\n

1. Appealing Formatting<\/b><\/h2>\n\n\n\n

The first trait of a winning testimonial actually has nothing to do with the testimonial itself, but regardless, is incredibly important for the testimonial to be fruitful.<\/span><\/p>\n\n\n\n

As with all things on your website (or wherever you decide to post testimonials), aesthetics are absolutely crucial. Appealing visuals create a sense of comfort in the visitor\u2019s mind, and display your professionalism to potential clients.<\/span><\/p>\n\n\n\n

Similarly, a poor aesthetic will turn off visitors to your site, especially if your services are in the WordPress design or development industry. After all, if you can\u2019t build an appealing website for yourself, how can your leads trust you to build one for them?<\/span><\/p>\n\n\n\n

So as you post testimonials to your website, keep the visual aspect in mind. Make sure your testimonials are clearly separate from anything else on the page so readers can quickly identify them for what they are. (For instance, you could place a speech bubble design around each testimonial). Always include a headshot of the client to create a personal touch. Finally, remember to format each of your testimonials in the same way to keep them consistent.<\/span><\/p>\n\n\n\n

2. Specific Results<\/b><\/h2>\n\n\n\n
\"laptop<\/figure>\n\n\n\n

Another crucial attribute of a winning testimonial is the mention of specific results you created for the client.<\/strong> When your clients talk about how exactly you created improvements for them, prospective customers grow more confident in your ability to do the same for them.\u00a0<\/span><\/p>\n\n\n\n

Think of it this way: let\u2019s say that you run a business, and you\u2019re in the process of trying to find a PR agency to help you build a media presence. As you shop around trying to find the right fit for you, which agency would you rather go with: the one that a client wrote \u201chelped us a lot with our media efforts,\u201d or the one that a client said \u201chelped us increase media mentions by three times and built lasting connections with more than 20 influencers.\u201d<\/span><\/p>\n\n\n\n

The specificity of the latter testimonial demonstrates to your leads the tangible, concrete value you provided in the past for clients. Consequently, the leads believe in your ability to satisfy their needs.<\/span><\/p>\n\n\n\n

3. Mentions Punctuality<\/b><\/h2>\n\n\n\n

One of the biggest fears that businesses generally have with using freelance contractors is punctuality. It\u2019s much easier to keep employees on schedule when you\u2019re able to meet with them face-to-face and have sit-down talks. When emails are the primary mode of communication, however, it\u2019s easy for contractors to delay projects without reason.<\/span><\/p>\n\n\n\n

You can help prevent this customer inhibition by making sure that your clients mention in their testimonials how punctual you were with the project. If customers directly state that you delivered each project milestone at or before the appointed time, prospective customers are assured of your ability to stick religiously to deadlines.<\/span><\/p>\n\n\n\n

4. Focuses on Ease of Communication<\/b><\/h2>\n\n\n\n
\"woman<\/figure>\n\n\n\n

Another common worry with freelance employees is communication. As we’ve discussed before, on-point client communication<\/a> is absolutely key to a successful project. Poor freelancer-client communication sets up a shaky foundation that will undermine the progress of the job at every point.<\/span><\/p>\n\n\n\n

Your prospective customers realize this and thus search for contractors who are not only punctual and reliable, but also easy to communicate with. In your testimonials, get clients to add in a line or two of how you were \u201ca pleasure to work with\u201d or \u201calways on hand to discuss the project.\u201d Such simple phrases go a long way towards building your credibility with prospects.<\/span><\/p>\n\n\n\n

5. Credibility of the Client<\/b><\/h2>\n\n\n\n

Last but not least, one of the biggest influences on your credibility as a freelancer is the credibility of the clients who have hired you. Of course, the bigger, more recognizable, and esteemed the client, the more weight their testimonial carries.<\/span><\/p>\n\n\n\n

The natural consequence of this is that you want your most notable clients to write you the best testimonials, because that\u2019s what will be most effective at convincing leads to hire you.<\/span><\/p>\n\n\n\n

\"person<\/figure>\n\n\n\n

Be careful, however; this tip is a double-edged sword. Just as a solid testimonial from a highly credible client (like Nike) can bolster your reputation, praises from completely unknown, small-time customers can sometimes hurt your image. If you\u2019re gunning for clients in the big leagues, but all they see are testimonials from names they don\u2019t recognize, they may discard you as a small-time contractor that doesn\u2019t suit their needs. <\/span><\/p>\n\n\n\n

If your freelance career is still in its infancy and you don\u2019t yet have the big clients to boost your image, never fear. Plenty others have been in your same situation and made it to bigger and better clients. <\/span><\/p>\n\n\n\n

In that situation, the key is to start with testimonials from your small-time clients. Then, aim for slightly more recognizable businesses that have a local or regional presence (targeting mid-sized clients will net you a higher success rate). As you get more recognizable clients, replace the testimonials from the unknowns with reviews from the well-knowns, and repeat the process, this time aiming for projects with even more credible businesses.<\/span><\/p>\n\n\n\n

Wrapping Up<\/b><\/h2>\n\n\n\n

As a general rule, almost any positive words from clients will help build your image in your industry and improve your reputation. However, some testimonials are a lot more effective at that than others.<\/span><\/p>\n\n\n\n

What separates the wheat from the chaff are these five characteristics we discussed above. When you start getting your clients to incorporate these five strategies into the testimonials they write, you\u2019ll see a near-instant increase in lead-to-client conversion rate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As a freelancer, one of the most effective ways to sell yourself to new clients is to allow your old clients to do it for you. By letting old clients sing your praises to prospective leads in testimonials, you build social proof and establish your personal brand. You prove to everyone who sees these reviews…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141486,"template":"","resource-topic":[908,904],"resource-role":[895,897,903],"resource-type":[916],"class_list":["post-139754","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n5 key elements of creating a strong client testimonial<\/title>\n<meta name=\"description\" content=\"There's more to testimonials than meets the eye! 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