{"id":139778,"date":"2018-08-31T11:00:14","date_gmt":"2018-08-31T16:00:14","guid":{"rendered":"https:\/\/getflywheel.com\/?p=29038"},"modified":"2024-11-01T16:05:58","modified_gmt":"2024-11-01T21:05:58","slug":"essential-wordpress-plugins-for-marketers","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/essential-wordpress-plugins-for-marketers\/","title":{"rendered":"Essential WordPress Plugins for Marketers"},"content":{"rendered":"\n<p>WordPress is a powerful and flexible content management system (CMS) that powers more than 40% of websites worldwide, from personal blogs to complex eCommerce stores. <\/p>\n\n\n\n<p>A key feature of WordPress is its ability to be customized and enhanced through plugins, which are small software add-ons designed to expand WordPress\u2019s inherent capabilities. With thousands of plugins available, users can effortlessly add new features, improve performance, and optimize SEO\u2014often without needing to write a single line of code. <\/p>\n\n\n\n<p>This article highlights essential plugins that can help you build high-quality, engaging, and efficient websites using WordPress.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#essential\">Essential WordPress plugins<\/a><\/li>\n\n\n\n<li><a href=\"#speed\">Speed and optimization plugins<\/a><\/li>\n\n\n\n<li><a href=\"#seo\">SEO plugins<\/a><\/li>\n\n\n\n<li><a href=\"#socialmedia\">Social media plugins<\/a><\/li>\n\n\n\n<li><a href=\"#lead gen\">Lead generation plugins<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"essential\">Essential WordPress plugins<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"254\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/08\/nitropack-540x254.png\" alt=\"\" class=\"wp-image-154387\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/08\/nitropack-540x254.png 540w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/08\/nitropack-768x361.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/08\/nitropack.png 850w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/nitropack.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nitropack<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/nitropack.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">NitroPack<\/a> is a powerful optimization plugin for WordPress that significantly improves website loading speed and performance. It combines features like caching, image optimization, and code minification into a single, easy-to-use tool, helping sites achieve faster load times and higher scores on performance tests. <\/p>\n\n\n\n<p>By streamlining these processes, NitroPack enhances user experience and can boost search engine rankings, making it a valuable asset for any WordPress website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"282\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/09\/ACF-logo-1_1200x627-540x282.png\" alt=\"ACF Logo - Insights from the First-Ever ACF Annual Survey\" class=\"wp-image-146332\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2023\/09\/ACF-logo-1_1200x627-540x282.png 540w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2023\/09\/ACF-logo-1_1200x627-1024x535.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2023\/09\/ACF-logo-1_1200x627-768x401.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2023\/09\/ACF-logo-1_1200x627.png 1200w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.advancedcustomfields.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ACF<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.advancedcustomfields.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced Custom Fields (ACF)<\/a> is an essential plugin for WordPress that allows users to easily add custom fields to posts, pages, and custom content types. It gives developers and site owners greater flexibility to create and manage complex content structures without touching core code. <\/p>\n\n\n\n<p>By streamlining custom field management, ACF makes it easier to build dynamic, content-rich WordPress sites tailored to specific needs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/contact-form-7\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=contact-form-7\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/contact-form-7.png\" alt=\"contact form 7 wordpress plugin marketers love\" class=\"wp-image-29046\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/contact-form-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Form 7<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/contact-form-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Form 7<\/a> is a free plugin and the go-to form-building solution for many WordPress users.<\/p>\n\n\n\n<p>It gives marketers the ability to easily create and manage contact forms that may be placed anywhere in your site using shortcodes.<\/p>\n\n\n\n<p>Forms may be used for a variety of functions, from marketing surveys to simple contact forms, and be customized to suit your needs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=google-xml-sitemaps\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/google-xml-sitemap.png\" alt=\"google xml sitemaps wordpress plugins marketers love\" class=\"wp-image-29047\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google XML Sitemaps<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">XML Sitemaps<\/a> are vital to your site\u2019s SEO. These will directly communicate with search engines like Google and Bing and help them better index your content. More crucially, sitemaps help search engines validate that your content is original and authentic.<\/p>\n\n\n\n<p>The Google XML Sitemaps plugin provides an easy-to-use interface for creating XML sitemaps automatically.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"speed\">Plugins that optimize site speed<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/premium.wpmudev.org\/project\/wp-smush-pro\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=wp-smush\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/wp-smush.png\" alt=\"wp smush wordpress plugins marketers love\" class=\"wp-image-29048\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/premium.wpmudev.org\/project\/wp-smush-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Smush<\/a><\/h3>\n\n\n\n<p>Another way to help your site speed is by decreasing the file sizes of your images.<\/p>\n\n\n\n<p><a href=\"https:\/\/premium.wpmudev.org\/project\/wp-smush-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Smush<\/a>, developed by WPMUDEV, makes that super-easy and automated. The free plan is pretty limited in terms of bulk \u201csmushing\u201d but it\u2019s an amazing resource to have when uploading larger-than-usual image files.<\/p>\n\n\n\n<p>Images are usually decreased by 50%-80%.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/rocket-lazy-load\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=lazy-load\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/lazy-load-wp-rocket.png\" alt=\"lazy load wordpress plugins for marketers\" class=\"wp-image-29065\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/rocket-lazy-load\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lazy Load<\/a><\/h3>\n\n\n\n<p>If your posts have loads of media in them, you\u2019d benefit a lot from using <a href=\"https:\/\/wordpress.org\/plugins\/rocket-lazy-load\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lazy Load<\/a>.<\/p>\n\n\n\n<p>Instead of loading all your images at once, Lazy Load will load images only when users reach them on the page. This dramatically increases site speed and reduces churn rates.<\/p>\n\n\n\n<p>Plus, it&#8217;s completely free to use!<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo\">Plugins that help your site rank on search engines<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=yoast-seo\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/yoast-seo.png\" alt=\"yoast seo wordpress plugins for marketers\" class=\"wp-image-29050\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast\u2019s SEO plugin<\/a> is the most popular search engine optimization plugin in WordPress\u2019 repository\u2014and for good reason.<\/p>\n\n\n\n<p>Yoast squeezes in plenty of robust features to its SEO plugin. Chief among them is the Page Analysis feature, which offers users AI-powered suggestions to better optimize their posts and pages, effectively saving you from common SEO oversights that ultimately cost you potential traffic and leads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.monsterinsights.com\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=google-analytics-monster-insights\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/monsterinsights-google-analytics.png\" alt=\"google analytics monsterinsights wordpress plugins for marketers\" class=\"wp-image-29051\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics by MonsterInsights<\/a><\/h3>\n\n\n\n<p>Don\u2019t you just hate how pesky the installation process of Google Analytics is?<\/p>\n\n\n\n<p>Installing this plugin is much easier than installing G.A. by editing your site\u2019s code and copy-pasting your tracking code\u2014a process that requires a bit more effort.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics by MonsterInsights<\/a> makes it easy to install G.A. to your WordPress site and allows users to review and manage metric dashboards, saving you a ton of time. What\u2019s more, the plugin itself is intuitive and requires no advanced technical skill at all.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=redirection\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/redirection.png\" alt=\"redirection wordpress plugins marketers love\" class=\"wp-image-29055\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redirection<\/a><\/h3>\n\n\n\n<p>Sometimes your readers might encounter errors on your site. That\u2019s thanks to a number of factors, often some that are beyond your control (misspelled URLs, broken links, etc.).<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Redirection plugin<\/a> allows you to create and manage 301 redirects, track 404 errors, and make sure that no reader bounces off your site due to a broken link. It\u2019s free to use, well-documented, and championed by a lot of digital marketers.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"socialmedia\">Plugins that help you nail social media<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/sumo.com\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=sumo\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/sumo.png\" alt=\"sumo wordpress plugins marketers love\" class=\"wp-image-29056\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumo<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sumo<\/a> is actually a whole suite of tools designed to help you grow your traffic, including email forms and pop-ups, but their tools for social media are especially attractive and powerful.<\/p>\n\n\n\n<p>Their free \u201cShare\u201d tool offers users social media buttons with various placement options\u2014the left side of the window, at the start of the article, or the end of the article\u2014making your blog posts optimized for social shares.<\/p>\n\n\n\n<p>Sumo\u2019s free plan has limited features, but they should be enough for basic marketing functions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/mashsharer\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=mashshare\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/mash-share.png\" alt=\"mashshare wordpress plugins marketers love\" class=\"wp-image-29057\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/mashsharer\/\" target=\"_blank\" rel=\"noreferrer noopener\">MashShare<\/a><\/h3>\n\n\n\n<p>A good alternative to Sumo is <a href=\"https:\/\/wordpress.org\/plugins\/mashsharer\/\" target=\"_blank\" rel=\"noreferrer noopener\">MashShare<\/a>, a social sharing plugin that chucks Mashable-esque sharing buttons on your blog posts. The buttons are bold and quite pronounced, which can be plenty effective.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/clicktotweet.com\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=click-to-tweet\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/click-to-tweet.png\" alt=\"click to tweet wordpress plugins marketers love\" class=\"wp-image-29058\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/clicktotweet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click to Tweet<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/clicktotweet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click to Tweet<\/a> is a favorite tool by a lot of digital marketers. It gives you the ability to create \u201ctweet cards\u201d that your readers can click on to tweet. You can add a @mention or #hashtag too.<\/p>\n\n\n\n<p>The likes of Neil Patel and Pat Flynn used this quite a lot in their earlier years, and it\u2019s still effective today.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"leadgen\">Plugins that help you nurture leads and prospects<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/wordpress.org\/plugins\/leadin\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=contact-form-builder\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/hubspot-leadin.png\" alt=\"contact form builder hubspot leadin wordpress plugins marketers love\" class=\"wp-image-29059\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/wordpress.org\/plugins\/leadin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Form Builder<\/a><\/h3>\n\n\n\n<p>Developed by Hubspot, <a href=\"https:\/\/wordpress.org\/plugins\/leadin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Form Builder<\/a> is a free, all-in-one lead management plugin that offers high-level tracking on your visitors\u2019 behavior. This helps you make more informed content marketing decisions to increase your conversion.<\/p>\n\n\n\n<p>When your leads convert, the plugin will actually add to your Hubspot CRM. If you\u2019re using Hubspot as your favored CRM resource, this is perfect.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/optinmonster.com\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=optinmonster\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/optinmonster.png\" alt=\"optinmonster wordpress plugins marketers love\" class=\"wp-image-29060\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a><\/h3>\n\n\n\n<p>You can ask any marketer and email still sits as one of, if not the most effective marketing channels they use. As such, you should take a second look at growing your email list.<\/p>\n\n\n\n<p>Enter <a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a>: perhaps the most robust list-building marketing solution for WordPress users. The plugin itself offers a variety of email forms and integrates with a host of email marketing providers such as Mailchimp, AWeber, ConvertKit, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/thrivethemes.com\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=thrive-themes\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/thrive-themes.png\" alt=\"thrive themes wordpress plugins marketers love\" class=\"wp-image-29061\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/thrivethemes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thrive<\/a><\/h3>\n\n\n\n<p>Like OptinMonster, <a href=\"https:\/\/thrivethemes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thrive<\/a> offers a host of email marketing solutions to marketers who use WordPress. The focus this time is conversions, with Thrive offering highly optimized form designs and high-level marketing features.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/?utm_source=layout&amp;utm_medium=resources&amp;utm_campaign=plugins-marketers-layout&amp;utm_content=bloom-elegant-themes\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/bloom-elegant-themes.png\" alt=\"bloom elegant themes wordpress plugins marketers love\" class=\"wp-image-29062\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloom by Elegant Themes<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloom<\/a>, developed by Elegant Themes, is a great email marketing plugin especially when paired with Elegant Themes\u2019 Divi theme\/plugin features.<\/p>\n\n\n\n<p>You can create some amazing designs that fit your site\u2019s branding. <\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Over to you<\/h2>\n\n\n\n<p>One of the beauties of using WordPress for your website is that you can always resolve any pain point in marketing\u2014or any pain point in your business for that matter\u2014using plugins.<\/p>\n\n\n\n<p>The list of plugins above should have you set for most projects you might undertake using WordPress.<\/p>\n\n\n\n<p>Best of luck on your build!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is a powerful and flexible content management system (CMS) that powers more than 40% of websites worldwide, from personal blogs to complex eCommerce stores. A key feature of WordPress is its ability to be customized and enhanced through plugins, which are small software add-ons designed to expand WordPress\u2019s inherent capabilities. With thousands of plugins<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":154389,"template":"","resource-topic":[904,901],"resource-role":[903],"resource-type":[916],"class_list":["post-139778","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential WordPress Plugins for Marketers<\/title>\n<meta name=\"description\" content=\"Looking to create a beautiful WordPress site? You definitely won&#039;t want to miss out on these essential plugins for marketers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential WordPress Plugins for Marketers\" \/>\n<meta property=\"og:description\" content=\"Looking to create a beautiful WordPress site? 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