{"id":139785,"date":"2018-10-05T10:00:30","date_gmt":"2018-10-05T15:00:30","guid":{"rendered":"https:\/\/getflywheel.com\/?p=29756"},"modified":"2023-03-15T14:12:24","modified_gmt":"2023-03-15T19:12:24","slug":"wordpress-site-speed-gzip-compression-how-to","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-site-speed-gzip-compression-how-to\/","title":{"rendered":"How to Speed up Your WordPress Site Using GZIP Compression"},"content":{"rendered":"\n<p>When it comes to providing a strong user experience on your website, performance is key. If your site takes a long time to load, you\u2019re likely to see a <a href=\"https:\/\/neilpatel.com\/blog\/speed-is-a-killer\/\" target=\"_blank\" rel=\"noopener noreferrer\">rise in \u2018bounced\u2019 users<\/a> before they\u2019ve even had a chance to experience it properly. This is why optimizing your site for speed is so important.<\/p>\n\n\n\n<p>While there are plenty of ways to keep your site\u2019s loading times to a minimum, one of the lesser-known (yet still useful) options is GZIP compression. This compresses your site\u2019s files to make them faster to transfer, which helps to cut down your load times.<\/p>\n\n\n\n<p>In this article, I\u2019ll&nbsp;introduce you to the basics of GZIP compression and how it works. Then I\u2019ll then show you how to implement it on your WordPress site. Let\u2019s go!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">Why your site&#8217;s loading times are important<\/a><\/li>\n\n\n\n<li><a href=\"#2\">An introduction to GZIP compression<\/a><\/li>\n\n\n\n<li><a href=\"#3\">How to use GZIP compression on your WordPress sites (in 3 steps)<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Why Your Site\u2019s Loading <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Times are Important<\/h2>\n\n\n\n<p>Before we get into the specifics of how GZIP compression can help you speed up your site, let\u2019s first look at its importance. In fact, if you\u2019ve spent any amount of time online, you should already be intimately aware of the effect slow loading times can have on a website.<\/p>\n\n\n\n<p>In fact, nearly <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">half of internet users<\/a> expect a site to load in just two seconds or less. Every second beyond that will lead to exponentially higher page abandonment, which could in turn negatively affect <a href=\"https:\/\/blog.hubspot.com\/marketing\/page-load-time-conversion-rates\" target=\"_blank\" rel=\"noopener noreferrer\">your conversion rates<\/a>. As such, making sure your site doesn\u2019t leave visitors waiting should be a prime priority.<\/p>\n\n\n\n<p>Fortunately, there are plenty of things you can do to optimize your site\u2019s speed. Some of the most commonly discussed ones include compressing your images, using a Content Delivery Network (CDN), and implementing caching. However, one method that\u2019s often overlooked (but just as valuable) is GZIP compression. Let\u2019s look a little closer at what this is and how it works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">An Introduction to GZIP <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">Compression<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/how-to-speed-up-your-wordpress-site-with-gzip-compression-app.png\" alt=\"laptop on silver and orange furniture \" class=\"wp-image-29913\" \/><\/figure>\n\n\n\n<p>At its core, <a rel=\"noopener noreferrer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gzip\" target=\"_blank\">GZIP<\/a> is similar to other compression types, such as ZIP and RAR files. Basically, it compresses your site\u2019s files to make them significantly smaller, and therefore faster to send. The files are then uncompressed by the end user\u2019s device.<\/p>\n\n\n\n<p>Not only does this help to <a href=\"https:\/\/www.practicalecommerce.com\/gzip-compression-make-site-90-percent-faster\" target=\"_blank\" rel=\"noopener noreferrer\">decreases site load times<\/a>, it can also help you keep bandwidth usage down. Since less data needs to be transferred, you\u2019re putting less strain on your server. Since GZIP compression can be vast, it\u2019s a very important aspect of keeping loading times down.<\/p>\n\n\n\n<p>GZIP compression is usually enabled on a server level, so double-check whether yours is already activated. However, if not, you\u2019ll need to get to work!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">How to Use GZIP Compression on Your WordPress Site (In 3 Steps)<\/h2>\n\n\n\n<p>The easiest way to implement GZIP compression with WordPress is simply to use a web host that offers it out of the box. For example, <strong><a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine enables GZIP compression<\/a> by default for all WordPress sites, as well as a built-in caching solution and CDN<\/strong>. This ensures your site will always perform well, without requiring you to worry about implementing these solutions yourself.<\/p>\n\n\n\n<p>However, if your host doesn\u2019t provide this feature, you\u2019ll need to take matters into your own hands. As is common with WordPress, there are plugins offering GZIP compression as part of their feature set, such as <a href=\"https:\/\/wordpress.org\/plugins\/wp-fastest-cache\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Fastest Cache<\/a>. However, if you don\u2019t want to rely on a plugin, there\u2019s also a manual method you can use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Open Your Site\u2019s <code>.htaccess<\/code> File<\/h3>\n\n\n\n<p>In order to set up GZIP compression manually, you\u2019ll need to edit <a href=\"https:\/\/wordpress.org\/documentation\/article\/htaccess\/\" target=\"_blank\" rel=\"noreferrer noopener\">your site\u2019s <code>.htaccess<\/code> file<\/a>. This is responsible for many important functions that power your WordPress site, including how it interacts with your server.<\/p>\n\n\n\n<p>Before you carry on, I recommend creating a backup of your site. Given that <code>.htaccess<\/code> is a WordPress core file, having a backup ready will help safeguard yourself in case the worst happens\u2014even for relatively minor changes such as this.<\/p>\n\n\n\n<p>Once you\u2019re ready, you\u2019ll want to access your site\u2019s server <a href=\"https:\/\/wordpress.org\/documentation\/article\/using-filezilla\/\" target=\"_blank\" rel=\"noreferrer noopener\">using File Transfer Protocol (FTP)<\/a>. I recommend the free, open-source <a href=\"https:\/\/wordpress.org\/documentation\/article\/using-filezilla\/\" target=\"_blank\" rel=\"noreferrer noopener\">FileZilla<\/a>\u2014and you may want to <a href=\"https:\/\/wordpress.org\/documentation\/article\/using-filezilla\/\" target=\"_blank\" rel=\"noreferrer noopener\">brush up on your skills<\/a>, too. You\u2019ll need to log in using the FTP credentials provided by your web host, and once you\u2019re in, you\u2019ll see the following screen:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/image1-copy.png\" alt=\"file system screenshot\" class=\"wp-image-29905\" \/><\/figure>\n\n\n\n<p>You should be able to see your <code>.htaccess<\/code> file in your site\u2019s root directory (usually called <code>public_html<\/code>, but it also could be the name of your site, or <code>www<\/code>). Right-click on it and select <strong>View\/Edit<\/strong> to open the file in your default text editor:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/image3-copy.png\" alt=\".htaccess file screenshot\" class=\"wp-image-29906\" \/><\/figure>\n\n\n\n<p>Next, we\u2019ll be adding code to this file.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Edit the File to Enable GZIP Compression<\/h3>\n\n\n\n<p>You\u2019ll now need to add a few lines of code to tell your server to compress and deliver your website\u2019s files as GZIP.<\/p>\n\n\n\n<p>You\u2019ll want to add a new line above <code># END WordPress<\/code>, and paste <a rel=\"noopener noreferrer\" href=\"https:\/\/www.giftofspeed.com\/enable-gzip-compression\/\" target=\"_blank\">the following code<\/a>:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&amp;amp;lt;IfModule mod_deflate.c&amp;amp;gt;\nAddOutputFilterByType DEFLATE text\/html\nAddOutputFilterByType DEFLATE text\/css\nAddOutputFilterByType DEFLATE text\/javascript\nAddOutputFilterByType DEFLATE text\/xml\nAddOutputFilterByType DEFLATE text\/plain\nAddOutputFilterByType DEFLATE image\/x-icon\nAddOutputFilterByType DEFLATE image\/svg+xml\nAddOutputFilterByType DEFLATE application\/rss+xml\nAddOutputFilterByType DEFLATE application\/javascript\nAddOutputFilterByType DEFLATE application\/x-javascript\nAddOutputFilterByType DEFLATE application\/xml\nAddOutputFilterByType DEFLATE application\/xhtml+xml\nAddOutputFilterByType DEFLATE application\/x-font\nAddOutputFilterByType DEFLATE application\/x-font-truetype\nAddOutputFilterByType DEFLATE application\/x-font-ttf\nAddOutputFilterByType DEFLATE application\/x-font-otf\nAddOutputFilterByType DEFLATE application\/x-font-opentype\nAddOutputFilterByType DEFLATE application\/vnd.ms-fontobject\nAddOutputFilterByType DEFLATE font\/ttf\nAddOutputFilterByType DEFLATE font\/otf\nAddOutputFilterByType DEFLATE font\/opentype\n# For Older Browsers Which Can't Handle Compression\nBrowserMatch ^Mozilla\/4 gzip-only-text\/html\nBrowserMatch ^Mozilla\/4\\.0&#091;678] no-gzip\nBrowserMatch \\bMSIE !no-gzip !gzip-only-text\/html\n&amp;amp;lt;\/IfModule&amp;amp;gt;<\/code><\/pre>\n\n\n\n<p>The above should work for most servers. However, if not (we\u2019ll discuss how to test this in the next section), the following snippet should work instead:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&amp;amp;lt;ifModule mod_gzip.c&amp;amp;gt;\nmod_gzip_on Yes\nmod_gzip_dechunk Yes\nmod_gzip_item_include file \\.(html?|txt|css|js|php|pl)$\nmod_gzip_item_include mime ^application\/x-javascript.*\nmod_gzip_item_include mime ^text\/.*\nmod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*\nmod_gzip_item_exclude mime ^image\/.*\nmod_gzip_item_include handler ^cgi-script$\n&amp;amp;lt;\/ifModule&amp;amp;gt;<\/code><\/pre>\n\n\n\n<p>Once you\u2019re finished, save your <code>.htaccess<\/code> file. FileZilla will ask if you want to replace the file on your site with the new version, so select <strong>Yes<\/strong> when prompted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Test Whether GZIP Compression is Implemented Correctly<\/h3>\n\n\n\n<p>At this point, you\u2019ll need to test whether your site now uses GZIP compression as you\u2019ve instructed it to. I already mentioned this briefly earlier in this article, and it\u2019s actually the easiest step in the process. To do it, you can use a site such as <a href=\"https:\/\/checkgzipcompression.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check GZIP compression<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/image4-copy.png\" alt=\"check gzip compression tool screenshot tutorial\" class=\"wp-image-29907\" \/><\/figure>\n\n\n\n<p>All you need to do is enter your site\u2019s URL and <strong>click the magnifying glass icon<\/strong>. The site will then check to see if your files are delivered via GZIP, and return the results. Hopefully, you\u2019ll see the following message:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/image2-copy.png\" alt=\"GZIP compression tool screenshot\" class=\"wp-image-29908\" \/><\/figure>\n\n\n\n<p>However, if the results state your site doesn\u2019t use GZIP, there are three routes to take. One is to replace the snippets as outlined previously. Alternatively, you may need to wait a while before the changes become active, or even purge your site\u2019s cache.<\/p>\n\n\n\n<p>If this still doesn\u2019t fix the issue, double-check the code in your <code>.htaccess<\/code> file for errors. If you\u2019re still stumped, my advice is to reach out to your web host\u2019s support team for more assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">Conclusion<\/h2>\n\n\n\n<p>When it comes to optimizing your WordPress site for speed, GZIP compression is one of the least talked about yet most useful methods available. By compressing your site\u2019s files, you can ensure load times stay low, and your users don\u2019t suffer from unnecessary slowdowns.<\/p>\n\n\n\n<p>In this article, we\u2019ve discussed how you can enable GZIP compression on your WordPress site. While simply hosting your site on a server with <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">compression already enabled<\/a> is the easiest option, you can also use the following steps to set it up yourself:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your site\u2019s <code>.htaccess<\/code> file.<\/li>\n\n\n\n<li>Edit the file to enable GZIP compression.<\/li>\n\n\n\n<li>Test whether GZIP compression is implemented correctly.<\/li>\n<\/ol>\n\n\n\n<p>Do you have any questions about GZIP compression? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to providing a strong user experience on your website, performance is key. If your site takes a long time to load, you\u2019re likely to see a rise in \u2018bounced\u2019 users before they\u2019ve even had a chance to experience it properly. This is why optimizing your site for speed is so important. While<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":141565,"template":"","resource-topic":[912,901],"resource-role":[896,897],"resource-type":[916],"class_list":["post-139785","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Speed up Your WordPress Site Using GZIP Compression<\/title>\n<meta name=\"description\" content=\"Everyone knows a faster site makes all the difference. Speed up your WordPress site with GZIP compression (bonus: resources to do it for you)!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Speed up Your WordPress Site Using GZIP Compression\" \/>\n<meta property=\"og:description\" content=\"Everyone knows a faster site makes all the difference. 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