{"id":139798,"date":"2018-12-20T11:50:50","date_gmt":"2018-12-20T17:50:50","guid":{"rendered":"https:\/\/getflywheel.com\/?p=30844"},"modified":"2025-11-25T09:44:36","modified_gmt":"2025-11-25T15:44:36","slug":"managed-wordpress-hosting-enterprise-benefits","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/managed-wordpress-hosting-enterprise-benefits\/","title":{"rendered":"The Benefits of Using Managed Hosting for Your Enterprise WordPress Site"},"content":{"rendered":"\n<p>You may have heard that <a href=\"https:\/\/w3techs.com\/technologies\/overview\/content_management\/all\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress powers more than 43% of all websites<\/a>.&nbsp;This makes it the most popular content management system (CMS) in the world, with more than nine times the market share of its closest competitor. Beyond a large percentage of market share, the flexibility of WordPress means it\u2019s useful as a solution for any type of website, from small personal blogs to enterprise-class digital experiences.<\/p>\n\n\n\n<p>Switching your brand&#8217;s site to a new CMS isn&#8217;t an easy decision to make. But WordPress offers some incredible benefits, making it the ideal solution for large-scale brands and enterprise marketing teams.<br><\/p>\n\n\n\n<p><strong>Why WordPress is the best CMS for enterprise sites<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress is capable of handling millions of site visitors, eCommerce products, and security concerns.<\/li>\n\n\n\n<li>Benefits include SEO assistance, nearly endless customization options, and a helpful community.<\/li>\n\n\n\n<li>The right hosting partner frees up your team to work on what they do best (instead of handling hosting tasks).<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dive into each of these a little more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Evolution of WordPress, from Blogging Platform to Full-Blown CMS<\/h2>\n\n\n\n<p>It\u2019s true, <a href=\"https:\/\/codex.wordpress.org\/History\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress originally launched in 2003<\/a> for people publishing content, like bloggers. Since then, however, it\u2019s evolved to include a whole host of features that make it possible for creators and business owners to build any type of site on the CMS! This is largely due to the incredible WordPress community and the wide variety of themes and plugins available to help you customize your site. We\u2019ll go into more details about that in a minute.<\/p>\n\n\n\n<p>Today, WordPress is used by all types of sites. You\u2019ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online stores and eCommerce sites<\/li>\n\n\n\n<li>Enterprise brands<\/li>\n\n\n\n<li>Large-scale publications<\/li>\n\n\n\n<li>Creative portfolio sites<\/li>\n\n\n\n<li>Personal blogs<\/li>\n\n\n\n<li>Review sites<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t take our word for it. Here\u2019s a look at some big-name brands using WordPress for their enterprise sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Large Brands Using WordPress<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.washingtonpost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Washington Post<\/a><\/h3>\n\n\n\n<p>As you probably guessed, WordPress naturally evolved to support large publications. The CMS makes it easy for publishers to produce lots of articles (especially with the Gutenberg editor), readers to consume lots of content, and search engines to index it all.<\/p>\n\n\n\n<p>Even if you\u2019re not running a major daily publication, this is helpful for your enterprise site because you can trust in the SEO benefits of WordPress. (Think about it \u2013&nbsp;an organization like The Washington Post would not leave that to chance!) Tech Crunch is another great example of an <a href=\"https:\/\/techcrunch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">enterprise WordPress publication<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.sonymusic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sony Music<\/a><\/h3>\n\n\n\n<p>Yep, this leader of the entertainment industry uses WordPress to power its website. From featuring artists to sharing the latest Sony news, WordPress makes it easy to share different categories of content. No matter what your marketing team is after, WordPress probably has a way to do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.thewaltdisneycompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Walt Disney Company<\/a><\/h3>\n\n\n\n<p>One of the world\u2019s most magical studios uses WordPress to tell its digital story. It\u2019s a reliable way to bring your brand to consumers and keep your content up to date! And thanks to the ease of WordPress, your marketing team can focus on updating pages with the latest information, instead of fumbling with servers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.amc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMC<\/a><\/h3>\n\n\n\n<p>I\u2019ve talked a lot about written content, but WordPress can masterfully display visual content also, as seen on AMC\u2019s website. The entertainment channel uses its site to promote its TV shows, so it leverages photographs and videos to share those stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.harvard.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard<\/a><\/h3>\n\n\n\n<p>If you\u2019re at all worried about professionalism, don\u2019t be\u2014even prestigious organizations like Harvard use WordPress. One of the reasons is that it\u2019s a reliable platform, so you can trust that your organization\u2019s online presence will always be accessible for web visitors.<\/p>\n\n\n\n<p>No matter what content type your enterprise business is focused on, WordPress will help you show it off easily and beautifully, while also keeping your site secure and speedy.<\/p>\n\n\n\n<p>Now that you\u2019ve seen some examples of enterprise brands using WordPress, let\u2019s talk more about the benefits!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of WordPress for Enterprise Sites<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">International Capabilities<\/h3>\n\n\n\n<p>It&#8217;s exciting when your business starts to stretch into new markets, but preparing your website to meet the needs of your new customers can be a huge and highly technical undertaking. With WordPress, the basics are already in place so you&#8217;re ready to reach even the furthest international customers in meaningful and effective ways. <\/p>\n\n\n\n<p>Out-of-the-box, WordPress is available in more than 100 languages, and plugins can be used to localize your checkout and shipping options based on region.<\/p>\n\n\n\n<p>Globalizing your content to appear in the native language of your international consumers makes them feel valued and helps you build rapport no matter where in the world they come across your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easily Optimize for SEO<\/h3>\n\n\n\n<p>WordPress makes it easy for anyone on your team to optimize every single post and page for SEO! With just the built-in functionality of the CMS, you\u2019ll be able to optimize your permalink structure, create meaningful meta descriptions, generate XML sitemaps, and so much more.<\/p>\n\n\n\n<p>As far as written content goes, not only do you have full control over things like heading tags and URLs, but you can easily assign categories and tags to help group content together. (This is very helpful if you\u2019re following <a href=\"https:\/\/blog.hubspot.com\/news-trends\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot\u2019s topic cluster methodology<\/a>.)<\/p>\n\n\n\n<p>WordPress also gives you quite a bit of control over images, including the ability to easily add alt text and relevant titles. It may not sound like much, but the little things like this can make a big difference when it comes to SEO.<\/p>\n\n\n\n<p>Under the hood of WordPress, you\u2019ll find that even the code is set up for SEO success, because there\u2019s not a lot of extra fluff. It\u2019s simple, which makes it easier for search engines to index your site. And if you\u2019re ever looking for more control (whether it\u2019s related to content, images, or the build of your site) there are tons of WordPress plugins that can extend functionality to improve SEO.<\/p>\n\n\n\n<p>As you can see, <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-best-cms-seo\/338275\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress offers a bunch of benefits for SEO<\/a>. Now, let\u2019s talk about the benefits of using open-source software for your enterprise site!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Open-source Software Means Endless Customization Options<\/h3>\n\n\n\n<p>WordPress is entirely open-source, which means it\u2019s free to use and modify as you see fit. So beyond the basic options built into WordPress, you\u2019ll find thousands of plugins and themes to extend the functionality of what it can do for your business.<\/p>\n\n\n\n<p>This is great for your enterprise site, because there\u2019s really no limit to what you\u2019re looking to create. Whether you need a publishing platform to release new content every hour or scalable infrastructure to handle millions of pageviews, you\u2019ll find a WordPress set up that can do it.<\/p>\n\n\n\n<p>And since WordPress is open-source, there\u2019s a collaborative community surrounding it. Which brings us to our next point&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexibility Meets Scalability<\/h3>\n\n\n\n<p>Because of the open-source nature of WordPress, flexibility is inherent to the CMS. Anyone can make or modify a new tool, theme, or plugin that can help you meet the needs of your site and its visitors. <\/p>\n\n\n\n<p>That flexibility also ushers in a certain level of scalability that enterprises require. As you grow, your site traffic will keep pace, and WordPress will continue to perform whether you&#8217;ve got one visitor or one million. Make sure to choose a host that places an emphasis on scalability by including tools and features specific to the needs of enterprises, such <a href=\"https:\/\/wpengine.com\/evercache\/\" target=\"_blank\" rel=\"noreferrer noopener\">caching tools<\/a> to improve your page load speeds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The WordPress Community is a Valuable Resource<\/h3>\n\n\n\n<p>WordPress powers more than 43% of the web, which means there are a lot of people working with it every single day. That\u2019s beneficial for your enterprise business because you\u2019ll always have plenty of people to turn to if you need help. Whether it\u2019s hiring a WordPress developer, <a href=\"https:\/\/wpengine.com\/partners\/agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">finding a WordPress agency<\/a> to partner with, working with <a href=\"https:\/\/wpengine.com\/support\/\" target=\"_blank\" rel=\"noreferrer noopener\">the support team of a managed host for WordPress<\/a>, or browsing forums for answers, there are people who base their entire careers on WordPress, and they\u2019re beyond willing to help you find solutions.<\/p>\n\n\n\n<p>Even though WordPress is an online CMS, there is a real-life community built around it. Users get together in cities around the world for WordPress meetups, and even put on conferences called WordCamps with speakers, breakout sessions, and workshops.<\/p>\n\n\n\n<p>If you\u2019re nervous about making the switch to WordPress, just know that there\u2019s an entire community waiting and willing to help you join.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus: Get Even More Benefits with a Managed Host Built for WordPress<\/h2>\n\n\n\n<p>The benefits we\u2019ve covered so far are great and apply pretty broadly to any site running on WordPress. To really take advantage of everything the platform has to offer, however, we recommend pairing it with a managed hosting partner that specializes in WordPress and runs a cloud environment, like <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\">WP Engine<\/a>.<\/p>\n\n\n\n<p>There\u2019s a lot to cover here, so let\u2019s break it down to the benefits of a managed host for WordPress and the benefits of a cloud hosting environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Managed Hosting for Enterprise WordPress Sites<\/h3>\n\n\n\n<p>When you use a managed hosting provider, you can offload tasks that your team is probably currently handling in-house, freeing them up to focus on more important things.<\/p>\n\n\n\n<p>One example is nightly backups. When you host your site on WP Engine, we\u2019ll automatically take a backup of your site every single night, and store it for 30 days. Should you ever need to rollback to a previous version, you can quickly do that with a few clicks right within the WP Engine dashboard. No need to manually download, upload, export, or import anything!<\/p>\n\n\n\n<p>A managed host built for WordPress will also offer benefits in security and performance, because it optimizes your site on the server level.<\/p>\n\n\n\n<p>Take WP Engine, for example. As your hosting provider, we make sure the server your site runs on is up to date with the latest security practices, fully-optimized for WordPress-specific performance, and taking advantage of things like caching.<\/p>\n\n\n\n<p><strong>This means your team doesn\u2019t need to worry about optimizing anything on the back-end of WordPress \u2013&nbsp;it\u2019s all handled for you.<\/strong><\/p>\n\n\n\n<p>With WP Engine, you\u2019ll also get to take advantage of features like free SSL certificates, WordPress core updates, and <a href=\"https:\/\/wpengine.com\/wordpress-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">24\/7\/365 support<\/a> (should anything go awry).<\/p>\n\n\n\n<p>Now, let\u2019s talk about cloud hosting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Cloud Hosting for Enterprise Sites<\/h3>\n\n\n\n<p>So, what is cloud hosting? With traditional hosting setups, your site would be hosted on a single server somewhere around the world. That works fine, but it\u2019s a little limiting in terms of configuration. With cloud hosting, on the other hand, your site is hosted on a <strong>network of servers<\/strong>. This allows for advanced configurations that give your site better uptime, better security, and a better overall experience for your site visitors.<\/p>\n\n\n\n<p>With&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/wpengine.com\/google-cloud-platform\/\" target=\"_blank\">a cloud platform like WP Engine\u2019s<\/a>, your site will be hosted on a finely-tuned architecture that\u2019s scalable, resilient, and faster than ever. (With no work from your team required!) Thanks to a partnership with Google Cloud Platform, you really never have to worry about the technical side of your site. And if you ever have questions, again, you can turn to WP Engine&#8217;s expert support team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WP Engine for Enterprise Teams<\/h2>\n\n\n\n<p>WP Engine is on a mission to help creative teams do their best work. That\u2019s why we created a powerful platform that enables you to reliably scale your most mission-critical websites without a worry in the world&#8230;and we didn\u2019t stop there.<\/p>\n\n\n\n<p>Our enterprise products and services are custom-built to provide in-house marketing teams with the independence, agility, and support they need to create their best work on WordPress. Learn more when you <a href=\"\/contact\/\">speak to an expert<\/a> or explore our enterprise <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard that WordPress powers more than 43% of all websites.&nbsp;This makes it the most popular content management system (CMS) in the world, with more than nine times the market share of its closest competitor. Beyond a large percentage of market share, the flexibility of WordPress means it\u2019s useful as a solution for<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":144955,"template":"","resource-topic":[905,908,904,901],"resource-role":[895,896,906,903],"resource-type":[916],"class_list":["post-139798","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of Using Managed Hosting for Your Enterprise WordPress Site<\/title>\n<meta name=\"description\" content=\"WordPress powers more than 43% of the internet, yet some users still see it as a blogging platform. 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