{"id":139810,"date":"2022-06-28T09:15:00","date_gmt":"2022-06-28T14:15:00","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=34530"},"modified":"2025-05-12T14:11:59","modified_gmt":"2025-05-12T19:11:59","slug":"sell-clients-managed-wp-hosting","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/sell-clients-managed-wp-hosting\/","title":{"rendered":"How to Sell Your Clients on Managed Hosting for WordPress"},"content":{"rendered":"\n<p>You know the value of managed hosting that&#8217;s built for WordPress, but all too often, your client doesn\u2019t. And when you\u2019re trying to wrap up a web design project or finalize the budget, the monthly cost of hosting can be quite the unnecessary (and sometimes frustrating) debate.<\/p>\n\n\n\n<p><strong>If you have a client who doesn\u2019t see the value in managed hosting for WordPress, these tips will help you seal the deal: <\/strong><br><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1\">Explain the value of managed hosting for WordPress<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Share case studies from your past clients<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Set up a demo so they can see the difference<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Bundle hosting into your prices (so it\u2019s not even a discussion!) <\/a><\/li>\n\n\n\n<li><a href=\"#5\">Download these free client-ready PDFs<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2019\/05\/2019-05-09_How-to-sell-your-clients-on-managed-WP-hosting-5202-784x523.jpg\" alt=\"\" class=\"wp-image-34551\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">1. Explain the Value of Managed Hosting for WordPress<\/h2>\n\n\n\n<p>While you understand all the benefits of a <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\">managed host<\/a>, your client is only looking at the price tag right now. Take the time to teach them what the difference between shared and managed hosting is, and why it\u2019s so important to you (as the person managing their website) that they go with this level of service.<\/p>\n\n\n\n<p><strong>Some great talking points to bring up include: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites on shared servers have a higher chance of experiencing downtime.<\/li>\n\n\n\n<li>Downtime means losing trust from your site visitors and worse, potentially sales. <em>(If your client runs an <a href=\"https:\/\/wpengine.com\/ecommerce\/\">eCommerce site<\/a>, this can be a major selling point!) <\/em><\/li>\n\n\n\n<li>A managed host usually offers much better support. <em>(And even if your client won\u2019t be managing the site, explain that\u2019ll help you troubleshoot their site faster, too!) <\/em><\/li>\n\n\n\n<li>There\u2019s a lower chance of the site getting hacked if it\u2019s on a quality <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\">managed hosting provider like WP Engine<\/a>. <em>(Again, preventing a potential loss in trust or money from site visitors.)<\/em><\/li>\n\n\n\n<li>Emphasize that with a managed host with features built for WordPress, they can focus on their business, instead of ever even thinking about hosting. <em>That\u2019s huge. <\/em><\/li>\n<\/ul>\n\n\n\n<p>If your client still doesn\u2019t see the value of managed hosting, it\u2019s time to show them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2019\/05\/2019-05-09_How-to-sell-your-clients-on-managed-WP-hosting-5216-784x523.jpg\" alt=\"\" class=\"wp-image-34573\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">2. Share Case Studies from Past Clients<\/h2>\n\n\n\n<p>You\u2019ve probably used case studies to promote your own services, but you can also use them to help inform your clients\u2019 decisions. Take a look at your past clients\u2014did any others start on shared hosting and make the switch to managed? (Even better, did any make the switch specifically because <strong>you<\/strong> recommended it?)<\/p>\n\n\n\n<p>If so, reach out and ask if you can share their success as a case study for your future clients! <\/p>\n\n\n\n<p>By sharing a specific story of someone like them, your client will start to see the true value of what a managed host can do for their website and business. It becomes more about the benefits, and less about the price.<\/p>\n\n\n\n<p>If you don\u2019t have a past client that\u2019s made the switch from shared to managed hosting, you can also think about your own website history. Be honest: Did you start on a shared server?<\/p>\n\n\n\n<p>(Don\u2019t worry; most of us do!) <\/p>\n\n\n\n<p>If you relate, dive into your own personal experience and share it with your client. Do you have a horror story that you\u2019re trying to help them avoid? What changes have you seen since moving to a managed host specializing in WordPress? Has the price been worth it?<\/p>\n\n\n\n<p>Moving to a managed host can be a big jump for some clients, so the more you can explain the value on a personal level (either with your own story or another client\u2019s), the better chance you have of selling them on it. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2019\/05\/2019-05-09_How-to-sell-your-clients-on-managed-WP-hosting-5425-784x523.jpg\" alt=\"\" class=\"wp-image-34574\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Set up a Demo Site so They Can See the Difference<\/h2>\n\n\n\n<p>If a case study still isn\u2019t doing the trick, it\u2019s time to <em>literally <\/em>show your client the difference with a demo site. <\/p>\n\n\n\n<p>As you\u2019ve probably already explained to them, a managed host is going to offer better site performance and faster load times. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google considers page speed<\/a> in both desktop and mobile searches, so it\u2019s critical for a successful site.<\/p>\n\n\n\n<p>If your client still doesn\u2019t believe their page speed will be that different from a shared hosting environment, set up a demo site on your managed host so they can see a side-by-side comparison.<\/p>\n\n\n\n<p>There\u2019s a good chance your client will see a positive difference in site speed, which should help them start to understand the practical benefits of managed hosting for WordPress (instead of just abstract ideas).<\/p>\n\n\n\n<p>If your client still isn\u2019t sold on managed hosting, or you\u2019re tired of having these conversations, there\u2019s one more way you can get them to go along with it (without even starting the conversation). Which leads us to our last (and favorite) tip:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2019\/05\/2019-05-09_How-to-sell-your-clients-on-managed-WP-hosting-5333-784x523.jpg\" alt=\"\" class=\"wp-image-34552\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Bundle Web Hosting into Your Prices (So it\u2019s Not Even a Discussion) <\/h2>\n\n\n\n<p>Instead of billing a flat rate for a web design project and then passing the hosting bill to your client, there\u2019s another way you can structure your services that makes it easier for them (and helps you earn recurring revenue)!<\/p>\n\n\n\n<p>This magical pricing structure is to sell your clients a monthly service package of ongoing work, once the website is complete. The monthly services can include website-specific work (such as updating plugins or making site changes) or other services you offer (such as business consultation or marketing assistance). <\/p>\n\n\n\n<p>And, it can also include the cost of their web hosting. <\/p>\n\n\n\n<p><strong>Pro-tip: <\/strong>Nightly backups, malware removal, WordPress updates, website performance, website security, SSL certificates&#8230;these are all <a rel=\"noreferrer noopener\" href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\" target=\"_blank\">features WP Engine includes<\/a> with every hosting plan that <em>you can include<\/em> as line items in your own service packages.<\/p>\n\n\n\n<p>By bundling all these services together, your client will feel like they\u2019re getting a lot more value than \u201cjust hosting.\u201d And since it\u2019s packaged into a total price, you can also skip the step where you need to convince them to use a managed host\u2014it\u2019s just part of the bundle. <\/p>\n\n\n\n<p><strong>Here are a few examples of monthly service packages that work especially well for web designers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website support plan<\/li>\n\n\n\n<li>Performance maintenance plan <\/li>\n\n\n\n<li>Security maintenance plan<\/li>\n\n\n\n<li>Plugin or theme maintenance<\/li>\n<\/ul>\n\n\n\n<p>You could even combine a few of those services together for a mega bundle, or offer different package tiers for your clients to choose from. Just be sure to price everything appropriately, so you\u2019re setting margins that are affordable for your clients but also make you a good profit! <\/p>\n\n\n\n<p>Selling monthly service packages and reselling web hosting is a great way to get your clients on a managed host while also helping your business earn some recurring revenue. If you have the flexibility to bundle hosting into your packages, we absolutely recommend this method over the others!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Reselling hosting is easy to set up, virtually hands-free, and allows you to set your own prices (and therefore, profit margins). It may sound like a magical unicorn, and actually, it kind of is. By following these tips, hopefully you\u2019ll be able to get through to your clients and show them why managed hosting for WordPress is totally worth it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know the value of managed hosting that&#8217;s built for WordPress, but all too often, your client doesn\u2019t. And when you\u2019re trying to wrap up a web design project or finalize the budget, the monthly cost of hosting can be quite the unnecessary (and sometimes frustrating) debate. If you have a client who doesn\u2019t see<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":141986,"template":"","resource-topic":[908],"resource-role":[906,897],"resource-type":[916],"class_list":["post-139810","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sell your clients on managed hosting for WordPress<\/title>\n<meta name=\"description\" content=\"You know the value of managed hosting built for WordPress, but all too often, your clients don&#039;t. 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