![\"scared](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaigns-784x393.png\")
<\/figure>\n\n\n\nTemptations, the wickedly popular cat treat company, kicked off Halloween with an entire scary movie for, you guessed it\u2014your cat, to advertise their new catnip. It\u2019ll be sure to send chills through your feline friends\u2019 body.<\/p>\n\n\n\n
\n\n\n\n
Burger King<\/a>:<\/a> #ScaryClownNight<\/a><\/h2>\n\n\n\n![\"scary](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-2-784x390.png\")
<\/figure>\n\n\n\nWe all know the age-old feud between McDonald\u2019s and Burger King and this time BK took it to another level. 2017 was also the year the movie \u201cIt\u201d came out so they used that to their advantage. Anyone that dressed up as a clown and came into a Burger King in certain states could get a free Whopper sandwich. Talk about taking your fears to the next level. <\/p>\n\n\n\n
\n\n\n\nStrange Mode: Lyft x Stranger Things<\/a><\/h2>\n\n\n\n![\"strange](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-3-784x414.png\")
<\/figure>\n\n\n\nThe popular Netflix show, \u201cStranger Things\u201d partnered with the ever-popular riding service, Lyft, to bring this campaign to life: Strange Mode. Let\u2019s just say they created a unique and spooky experience for riders in Los Angeles and Philadelphia (and it was one they\u2019ll never forget). <\/p>\n\n\n\n
\n\n\n\nSVEDKA: Halloween Curse<\/a><\/h2>\n\n\n\n![\"svedka](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-4-784x403.png\")
<\/figure>\n\n\n\nSvedka tapped into their evil and <\/em>mocking side with this ad campaign. Everyone has ad fatigue and they played into that idea with their own ad. They kick off the video with, \u201cBy watching this, you\u2019re now cursed\u201d and the only way to break the curse? Send it to a friend (or enemy?) and pass it on.<\/p>\n\n\n\n
\n\n\n\nSpookermarket: Tesco Halloween<\/a><\/h2>\n\n\n\n![\"\"](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-5-784x414.png\")
<\/figure>\n\n\n\nTesco, a popular supermarket in Europe, really brought the screams this Halloween. Shoppers going about their normal shopping found a scary surprise or two in Tesco spookermarkets! From clowns to a head on a plate, they took Halloween to a new level.<\/p>\n\n\n\n
\n\n\n\nFrightening Fanta<\/a><\/h2>\n\n\n\n![\"fanta](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-6.png\")
Image taken from Mustang Marketing<\/em><\/a><\/figcaption><\/figure>\n\n\n\nFanta brought their creative bone with this campaign. All Fanta cans and bottles received the ultimate fright-night makeover with ghoulish graphics to mark the spookiest time of the year. The best part? Each can had a unique QR code which gave the drinker exclusive Snapchat filters and lenses. <\/p>\n\n\n\n
\n\n\n\nNetflix & Chills<\/a><\/h2>\n\n\n\n![\"netflix](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-7-784x409.png\")
<\/figure>\n\n\n\nWe\u2019ve all heard the term \u201cNetflix and chill\u201d (and if not, we recommend a quick Urban Dictionary search) and Netflix used this term to their advantage. They used this simple yet effective campaign to showcase their most chilling shows like The Haunting of Hill House and scary movies like 1922 to remind viewers who has the best scary movies, hands down. <\/p>\n\n\n\n
\n\n\n\nM&M\u2019S Halloween: Ghosted<\/a><\/h2>\n\n\n\n![\"M&M'S](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-8-784x411.png\")
<\/figure>\n\n\n\nEveryone knows M&M\u2019S normal campaign story\u2014it always involves something around the M&M\u2019S being eaten (or not). For this campaign, they just added a dash of spookiness to keep that trend going. Spoiler alert: The yellow M&M didn\u2019t get so lucky this time around. <\/p>\n\n\n\n
\n\n\n\nBACARD\u00cd Presents: The Zombie<\/a><\/h2>\n\n\n\n![\"screenshot](\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/03\/bacardi-zombie.png\")
<\/figure>\n\n\n\nWhether you\u2019re a Bacardi drinker or not, you\u2019re sure to have some respect for this Halloween campaign featuring The Zombie\u2014a refreshing cocktail that\u2019s sure to send chills down your spine. This spooktacular stop motion creative is out of this world. <\/p>\n\n\n\n
\n\n\n\nMiller Lite: Halloween<\/a><\/h2>\n\n\n\n![\"miller](\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/10\/halloween-campaign-8-784x392.jpg\")
Image taken from Pinterest<\/em><\/a><\/figcaption><\/figure>\n\n\n\nJust because Miller Lite took a more traditional approach with their campaign (gotta love print ads), that doesn\u2019t make this campaign any less amazing. The catchphrase for this campaign? Sink your fangs into great taste!<\/p>\n\n\n\n
\n\n\n\nGuinness: Halloween Shadows<\/a><\/h2>\n\n\n\n![\"Guinness](\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/03\/guinness.jpeg\")
Image taken from the ODM Group<\/a><\/em><\/figcaption><\/figure>\n\n\n\nGuinness kept it nice and simple with this Halloween marketing campaign. Using their existing brand colors (black and white), they simply played off the idea of ghosts and goblins for special edition coasters. These ghoulish coasters were offered for every Guinness beer bought on Halloween night which resulted in booming sales for the night and everybody took home their scary-shadows coasters.<\/p>\n\n\n\n
\n\n\n\nSNICKERS: Horseless Headsman<\/a><\/h2>\n\n\n\n![\"Horseless](\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/03\/snickers.jpeg\")
Image taken from Pinterest<\/a><\/em><\/figcaption><\/figure>\n\n\n\nWe\u2019ve all heard of the headless horseman and Snickers added a dash of whimsy to create something entirely new\u2014the horseless headsman. They even managed to squeeze in the classic line, \u201cYou\u2019re not you when you\u2019re hungry.\u201d<\/p>\n\n\n\n
\n\n\n\nChipotle: Boorito<\/a><\/h2>\n\n\n\n![\"chipotle](\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/03\/boorito.jpeg\")
Image taken from Couponing to Disney<\/em><\/figcaption><\/figure>\n\n\n\nIn years past, Chipotle created a boo-tifully funny Halloween pun by using what they already had\u2014burritos. This campaign encouraged customers to come in wearing a costume on or near Halloween during a certain time frame to get a $4 burrito. What a fa-boo-lous idea, don\u2019t you think? <\/p>\n\n\n\n
\n\n\n\nWestlake Ace Hardware: Zombie News Report<\/a><\/h2>\n\n\n\n![\"westlake](\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/03\/ace-hardware.png\")
<\/figure>\n\n\n\nWhen you think of spooky Halloween marketing campaigns, I doubt a hardware store comes to mind, but Westlake Ace Hardware upped their game. This campaign is centered around a news report saying that Westlake Ace Hardware was awarded a certification as a \u201czombie friendly business\u201d with every tool you would ever need for a zombie apocalypse. While it\u2019s no Walking Dead, it\u2019ll be sure to carve a laugh or two out of you. <\/p>\n\n\n\n
\n\n\n\nConclusion<\/h2>\n\n\n\n
You have all the inspiration so now it\u2019s time to figure out how to apply it to your business or client. Just remember: go big or gourd home! <\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s the spookiest time of the year\u2014Halloween! Agencies working with brands (and companies themselves) are getting more and more clever with their campaigns every year. Whether they partner with another company to attract earned media or create a clever name (like boorito!) to maximize sales, we\u2019ve seen it all and still every year we’re spooked…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141975,"template":"","resource-topic":[1396,904],"resource-role":[895,903],"resource-type":[916],"class_list":["post-139842","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired<\/title>\n<meta name=\"description\" content=\"Spark some inspiration for your own seasonal marketing efforts from these ghoulish, spooky Halloween campaigns.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired\" \/>\n<meta property=\"og:description\" content=\"Spark some inspiration for your own seasonal marketing efforts from these ghoulish, spooky Halloween campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/halloween-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-01T12:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2020\/10\/halloween-ads-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. 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<\/figure>\n\n\n\nWe all know the age-old feud between McDonald\u2019s and Burger King and this time BK took it to another level. 2017 was also the year the movie \u201cIt\u201d came out so they used that to their advantage. Anyone that dressed up as a clown and came into a Burger King in certain states could get a free Whopper sandwich. Talk about taking your fears to the next level. <\/p>\n\n\n\n
\n\n\n\n
Strange Mode: Lyft x Stranger Things<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nThe popular Netflix show, \u201cStranger Things\u201d partnered with the ever-popular riding service, Lyft, to bring this campaign to life: Strange Mode. Let\u2019s just say they created a unique and spooky experience for riders in Los Angeles and Philadelphia (and it was one they\u2019ll never forget). <\/p>\n\n\n\n
\n\n\n\nSVEDKA: Halloween Curse<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nSvedka tapped into their evil and <\/em>mocking side with this ad campaign. Everyone has ad fatigue and they played into that idea with their own ad. They kick off the video with, \u201cBy watching this, you\u2019re now cursed\u201d and the only way to break the curse? Send it to a friend (or enemy?) and pass it on.<\/p>\n\n\n\n
\n\n\n\nSpookermarket: Tesco Halloween<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nTesco, a popular supermarket in Europe, really brought the screams this Halloween. Shoppers going about their normal shopping found a scary surprise or two in Tesco spookermarkets! From clowns to a head on a plate, they took Halloween to a new level.<\/p>\n\n\n\n
\n\n\n\nFrightening Fanta<\/a><\/h2>\n\n\n\nImage taken from Mustang Marketing<\/em><\/a><\/figcaption><\/figure>\n\n\n\nFanta brought their creative bone with this campaign. All Fanta cans and bottles received the ultimate fright-night makeover with ghoulish graphics to mark the spookiest time of the year. The best part? Each can had a unique QR code which gave the drinker exclusive Snapchat filters and lenses. <\/p>\n\n\n\n
\n\n\n\nNetflix & Chills<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWe\u2019ve all heard the term \u201cNetflix and chill\u201d (and if not, we recommend a quick Urban Dictionary search) and Netflix used this term to their advantage. They used this simple yet effective campaign to showcase their most chilling shows like The Haunting of Hill House and scary movies like 1922 to remind viewers who has the best scary movies, hands down. <\/p>\n\n\n\n
\n\n\n\nM&M\u2019S Halloween: Ghosted<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nEveryone knows M&M\u2019S normal campaign story\u2014it always involves something around the M&M\u2019S being eaten (or not). For this campaign, they just added a dash of spookiness to keep that trend going. Spoiler alert: The yellow M&M didn\u2019t get so lucky this time around. <\/p>\n\n\n\n
\n\n\n\nBACARD\u00cd Presents: The Zombie<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWhether you\u2019re a Bacardi drinker or not, you\u2019re sure to have some respect for this Halloween campaign featuring The Zombie\u2014a refreshing cocktail that\u2019s sure to send chills down your spine. This spooktacular stop motion creative is out of this world. <\/p>\n\n\n\n
\n\n\n\nMiller Lite: Halloween<\/a><\/h2>\n\n\n\nImage taken from Pinterest<\/em><\/a><\/figcaption><\/figure>\n\n\n\nJust because Miller Lite took a more traditional approach with their campaign (gotta love print ads), that doesn\u2019t make this campaign any less amazing. The catchphrase for this campaign? Sink your fangs into great taste!<\/p>\n\n\n\n
\n\n\n\nGuinness: Halloween Shadows<\/a><\/h2>\n\n\n\nImage taken from the ODM Group<\/a><\/em><\/figcaption><\/figure>\n\n\n\nGuinness kept it nice and simple with this Halloween marketing campaign. Using their existing brand colors (black and white), they simply played off the idea of ghosts and goblins for special edition coasters. These ghoulish coasters were offered for every Guinness beer bought on Halloween night which resulted in booming sales for the night and everybody took home their scary-shadows coasters.<\/p>\n\n\n\n
\n\n\n\nSNICKERS: Horseless Headsman<\/a><\/h2>\n\n\n\nImage taken from Pinterest<\/a><\/em><\/figcaption><\/figure>\n\n\n\nWe\u2019ve all heard of the headless horseman and Snickers added a dash of whimsy to create something entirely new\u2014the horseless headsman. They even managed to squeeze in the classic line, \u201cYou\u2019re not you when you\u2019re hungry.\u201d<\/p>\n\n\n\n
\n\n\n\nChipotle: Boorito<\/a><\/h2>\n\n\n\nImage taken from Couponing to Disney<\/em><\/figcaption><\/figure>\n\n\n\nIn years past, Chipotle created a boo-tifully funny Halloween pun by using what they already had\u2014burritos. This campaign encouraged customers to come in wearing a costume on or near Halloween during a certain time frame to get a $4 burrito. What a fa-boo-lous idea, don\u2019t you think? <\/p>\n\n\n\n
\n\n\n\nWestlake Ace Hardware: Zombie News Report<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWhen you think of spooky Halloween marketing campaigns, I doubt a hardware store comes to mind, but Westlake Ace Hardware upped their game. This campaign is centered around a news report saying that Westlake Ace Hardware was awarded a certification as a \u201czombie friendly business\u201d with every tool you would ever need for a zombie apocalypse. While it\u2019s no Walking Dead, it\u2019ll be sure to carve a laugh or two out of you. <\/p>\n\n\n\n
\n\n\n\nConclusion<\/h2>\n\n\n\n
You have all the inspiration so now it\u2019s time to figure out how to apply it to your business or client. Just remember: go big or gourd home! <\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s the spookiest time of the year\u2014Halloween! Agencies working with brands (and companies themselves) are getting more and more clever with their campaigns every year. Whether they partner with another company to attract earned media or create a clever name (like boorito!) to maximize sales, we\u2019ve seen it all and still every year we’re spooked…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141975,"template":"","resource-topic":[1396,904],"resource-role":[895,903],"resource-type":[916],"class_list":["post-139842","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired<\/title>\n<meta name=\"description\" content=\"Spark some inspiration for your own seasonal marketing efforts from these ghoulish, spooky Halloween campaigns.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired\" \/>\n<meta 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<\/figure>\n\n\n\nThe popular Netflix show, \u201cStranger Things\u201d partnered with the ever-popular riding service, Lyft, to bring this campaign to life: Strange Mode. Let\u2019s just say they created a unique and spooky experience for riders in Los Angeles and Philadelphia (and it was one they\u2019ll never forget). <\/p>\n\n\n\n
\n\n\n\n
SVEDKA: Halloween Curse<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nSvedka tapped into their evil and <\/em>mocking side with this ad campaign. Everyone has ad fatigue and they played into that idea with their own ad. They kick off the video with, \u201cBy watching this, you\u2019re now cursed\u201d and the only way to break the curse? Send it to a friend (or enemy?) and pass it on.<\/p>\n\n\n\n
\n\n\n\nSpookermarket: Tesco Halloween<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nTesco, a popular supermarket in Europe, really brought the screams this Halloween. Shoppers going about their normal shopping found a scary surprise or two in Tesco spookermarkets! From clowns to a head on a plate, they took Halloween to a new level.<\/p>\n\n\n\n
\n\n\n\nFrightening Fanta<\/a><\/h2>\n\n\n\nImage taken from Mustang Marketing<\/em><\/a><\/figcaption><\/figure>\n\n\n\nFanta brought their creative bone with this campaign. All Fanta cans and bottles received the ultimate fright-night makeover with ghoulish graphics to mark the spookiest time of the year. The best part? Each can had a unique QR code which gave the drinker exclusive Snapchat filters and lenses. <\/p>\n\n\n\n
\n\n\n\nNetflix & Chills<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWe\u2019ve all heard the term \u201cNetflix and chill\u201d (and if not, we recommend a quick Urban Dictionary search) and Netflix used this term to their advantage. They used this simple yet effective campaign to showcase their most chilling shows like The Haunting of Hill House and scary movies like 1922 to remind viewers who has the best scary movies, hands down. <\/p>\n\n\n\n
\n\n\n\nM&M\u2019S Halloween: Ghosted<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nEveryone knows M&M\u2019S normal campaign story\u2014it always involves something around the M&M\u2019S being eaten (or not). For this campaign, they just added a dash of spookiness to keep that trend going. Spoiler alert: The yellow M&M didn\u2019t get so lucky this time around. <\/p>\n\n\n\n
\n\n\n\nBACARD\u00cd Presents: The Zombie<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWhether you\u2019re a Bacardi drinker or not, you\u2019re sure to have some respect for this Halloween campaign featuring The Zombie\u2014a refreshing cocktail that\u2019s sure to send chills down your spine. This spooktacular stop motion creative is out of this world. <\/p>\n\n\n\n
\n\n\n\nMiller Lite: Halloween<\/a><\/h2>\n\n\n\nImage taken from Pinterest<\/em><\/a><\/figcaption><\/figure>\n\n\n\nJust because Miller Lite took a more traditional approach with their campaign (gotta love print ads), that doesn\u2019t make this campaign any less amazing. The catchphrase for this campaign? Sink your fangs into great taste!<\/p>\n\n\n\n
\n\n\n\nGuinness: Halloween Shadows<\/a><\/h2>\n\n\n\nImage taken from the ODM Group<\/a><\/em><\/figcaption><\/figure>\n\n\n\nGuinness kept it nice and simple with this Halloween marketing campaign. Using their existing brand colors (black and white), they simply played off the idea of ghosts and goblins for special edition coasters. These ghoulish coasters were offered for every Guinness beer bought on Halloween night which resulted in booming sales for the night and everybody took home their scary-shadows coasters.<\/p>\n\n\n\n
\n\n\n\nSNICKERS: Horseless Headsman<\/a><\/h2>\n\n\n\nImage taken from Pinterest<\/a><\/em><\/figcaption><\/figure>\n\n\n\nWe\u2019ve all heard of the headless horseman and Snickers added a dash of whimsy to create something entirely new\u2014the horseless headsman. They even managed to squeeze in the classic line, \u201cYou\u2019re not you when you\u2019re hungry.\u201d<\/p>\n\n\n\n
\n\n\n\nChipotle: Boorito<\/a><\/h2>\n\n\n\nImage taken from Couponing to Disney<\/em><\/figcaption><\/figure>\n\n\n\nIn years past, Chipotle created a boo-tifully funny Halloween pun by using what they already had\u2014burritos. This campaign encouraged customers to come in wearing a costume on or near Halloween during a certain time frame to get a $4 burrito. What a fa-boo-lous idea, don\u2019t you think? <\/p>\n\n\n\n
\n\n\n\nWestlake Ace Hardware: Zombie News Report<\/a><\/h2>\n\n\n\n<\/figure>\n\n\n\nWhen you think of spooky Halloween marketing campaigns, I doubt a hardware store comes to mind, but Westlake Ace Hardware upped their game. This campaign is centered around a news report saying that Westlake Ace Hardware was awarded a certification as a \u201czombie friendly business\u201d with every tool you would ever need for a zombie apocalypse. While it\u2019s no Walking Dead, it\u2019ll be sure to carve a laugh or two out of you. <\/p>\n\n\n\n
\n\n\n\nConclusion<\/h2>\n\n\n\n
You have all the inspiration so now it\u2019s time to figure out how to apply it to your business or client. Just remember: go big or gourd home! <\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s the spookiest time of the year\u2014Halloween! Agencies working with brands (and companies themselves) are getting more and more clever with their campaigns every year. Whether they partner with another company to attract earned media or create a clever name (like boorito!) to maximize sales, we\u2019ve seen it all and still every year we’re spooked…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141975,"template":"","resource-topic":[1396,904],"resource-role":[895,903],"resource-type":[916],"class_list":["post-139842","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired<\/title>\n<meta name=\"description\" content=\"Spark some inspiration for your own seasonal marketing efforts from these ghoulish, spooky Halloween campaigns.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Halloween Marketing Campaigns That\u2019ll Leave You Eerily Inspired\" \/>\n<meta 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<\/figure>\n\n\n\nSvedka tapped into their evil and <\/em>mocking side with this ad campaign. Everyone has ad fatigue and they played into that idea with their own ad. They kick off the video with, \u201cBy watching this, you\u2019re now cursed\u201d and the only way to break the curse? Send it to a friend (or enemy?) and pass it on.<\/p>\n\n\n\n Tesco, a popular supermarket in Europe, really brought the screams this Halloween. Shoppers going about their normal shopping found a scary surprise or two in Tesco spookermarkets! From clowns to a head on a plate, they took Halloween to a new level.<\/p>\n\n\n\n Fanta brought their creative bone with this campaign. All Fanta cans and bottles received the ultimate fright-night makeover with ghoulish graphics to mark the spookiest time of the year. The best part? Each can had a unique QR code which gave the drinker exclusive Snapchat filters and lenses. <\/p>\n\n\n\n We\u2019ve all heard the term \u201cNetflix and chill\u201d (and if not, we recommend a quick Urban Dictionary search) and Netflix used this term to their advantage. They used this simple yet effective campaign to showcase their most chilling shows like The Haunting of Hill House and scary movies like 1922 to remind viewers who has the best scary movies, hands down. <\/p>\n\n\n\n Everyone knows M&M\u2019S normal campaign story\u2014it always involves something around the M&M\u2019S being eaten (or not). For this campaign, they just added a dash of spookiness to keep that trend going. Spoiler alert: The yellow M&M didn\u2019t get so lucky this time around. <\/p>\n\n\n\n Whether you\u2019re a Bacardi drinker or not, you\u2019re sure to have some respect for this Halloween campaign featuring The Zombie\u2014a refreshing cocktail that\u2019s sure to send chills down your spine. This spooktacular stop motion creative is out of this world. <\/p>\n\n\n\n Just because Miller Lite took a more traditional approach with their campaign (gotta love print ads), that doesn\u2019t make this campaign any less amazing. The catchphrase for this campaign? Sink your fangs into great taste!<\/p>\n\n\n\n Guinness kept it nice and simple with this Halloween marketing campaign. Using their existing brand colors (black and white), they simply played off the idea of ghosts and goblins for special edition coasters. These ghoulish coasters were offered for every Guinness beer bought on Halloween night which resulted in booming sales for the night and everybody took home their scary-shadows coasters.<\/p>\n\n\n\n We\u2019ve all heard of the headless horseman and Snickers added a dash of whimsy to create something entirely new\u2014the horseless headsman. They even managed to squeeze in the classic line, \u201cYou\u2019re not you when you\u2019re hungry.\u201d<\/p>\n\n\n\n In years past, Chipotle created a boo-tifully funny Halloween pun by using what they already had\u2014burritos. This campaign encouraged customers to come in wearing a costume on or near Halloween during a certain time frame to get a $4 burrito. What a fa-boo-lous idea, don\u2019t you think? <\/p>\n\n\n\n When you think of spooky Halloween marketing campaigns, I doubt a hardware store comes to mind, but Westlake Ace Hardware upped their game. This campaign is centered around a news report saying that Westlake Ace Hardware was awarded a certification as a \u201czombie friendly business\u201d with every tool you would ever need for a zombie apocalypse. While it\u2019s no Walking Dead, it\u2019ll be sure to carve a laugh or two out of you. <\/p>\n\n\n\n You have all the inspiration so now it\u2019s time to figure out how to apply it to your business or client. Just remember: go big or gourd home! <\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s the spookiest time of the year\u2014Halloween! Agencies working with brands (and companies themselves) are getting more and more clever with their campaigns every year. Whether they partner with another company to attract earned media or create a clever name (like boorito!) to maximize sales, we\u2019ve seen it all and still every year we’re spooked…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141975,"template":"","resource-topic":[1396,904],"resource-role":[895,903],"resource-type":[916],"class_list":["post-139842","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n
\n\n\n\nSpookermarket: Tesco Halloween<\/a><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
\n\n\n\nFrightening Fanta<\/a><\/h2>\n\n\n\n
\n\n\n\nNetflix & Chills<\/a><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
\n\n\n\nM&M\u2019S Halloween: Ghosted<\/a><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
\n\n\n\nBACARD\u00cd Presents: The Zombie<\/a><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
\n\n\n\nMiller Lite: Halloween<\/a><\/h2>\n\n\n\n
\n\n\n\nGuinness: Halloween Shadows<\/a><\/h2>\n\n\n\n
\n\n\n\nSNICKERS: Horseless Headsman<\/a><\/h2>\n\n\n\n
\n\n\n\nChipotle: Boorito<\/a><\/h2>\n\n\n\n
\n\n\n\nWestlake Ace Hardware: Zombie News Report<\/a><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
\n\n\n\nConclusion<\/h2>\n\n\n\n