{"id":139850,"date":"2021-10-19T10:00:28","date_gmt":"2021-10-19T15:00:28","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=45119"},"modified":"2025-05-12T13:37:29","modified_gmt":"2025-05-12T18:37:29","slug":"halloween-design-trends","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/halloween-design-trends\/","title":{"rendered":"Halloween Design Trends (That Aren\u2019t Overused)"},"content":{"rendered":"\n

While the holiday shopping season formally kicks off after Thanksgiving<\/a>, Halloween represents a spine-tingling shopping season of its own.  Although the numbers took a dip in 2020, people around the globe spend billions<\/a> on Halloween costumes, decor, candy, and more every single year. <\/p>\n\n\n\n

And because younger generations<\/a> are willing to spend more of their growing share of disposable income on all things Halloween, you\u2019ll reach this demographic<\/a> more effectively, regardless of the services you offer, when you decide to get into the spirit<\/em>! <\/p>\n\n\n\n

When any holiday comes around, it\u2019s easy to work with the low-hanging fruit and rely on iconic imagery. But slapping a skeleton on a header image won\u2019t exactly set you apart from competitors when it comes to Halloween. Plus, your users will notice if you take the time to do something special. <\/p>\n\n\n\n

Check out the following Halloween design trends you can use to stand out from every other pumpkin in the patch.<\/p>\n\n\n\n

Spooky but Sweet<\/strong><\/h2>\n\n\n\n

Blood and gore are hallmarks of Halloween, but there are certain ways to make your haunting designs more high-end. Lots of retailers are leaning into imagery that pairs macabre icons like skulls and snakes with softer elements like florals and blush tones. <\/p>\n\n\n\n

\"screenshot
Showing something homey and on-trend is a great choice for the crafting conglomerate. <\/figcaption><\/figure>\n\n\n\n

Michael\u2019s<\/a> main Halloween page is a great example of using an on-trend photo above the fold. While there are still plenty of traditional monsters lurking throughout their Halloween pages, the arts and crafts chain made sure to show something striking upfront. <\/p>\n\n\n\n

Retro Renderings<\/strong><\/h2>\n\n\n\n

Sometimes, it\u2019s hard to tow the brand line and<\/em> create the atmosphere you\u2019re after. For certain businesses, like daycares or movie theatres, it\u2019s easy to find the right style of imagery. But when cartoonish images or old-school horror movie designs don\u2019t vibe with your site, you\u2019ll have to try something unexpected.<\/p>\n\n\n\n

Vintage<\/a> halloween<\/a> designs<\/a> and decor ideas are a great way to invoke the holiday spirit without hurting your credibility or bending your branding too far from what your customers would expect. This could be a great theme to use for a ghastly infographic<\/a> or killer display ad, especially for companies that wouldn\u2019t traditionally lean into this particular holiday.<\/p>\n\n\n\n

Magical Apothecary <\/strong><\/h2>\n\n\n\n

Apothecary is a great option for eCommerce sites<\/a> looking for a fun holiday spin. Whether you\u2019re an actual apothecary<\/a> or just an online seller of other wares and services, you can revamp your inventory pages to create a supernatural storefront.<\/p>\n\n\n\n

Take product photos of smaller wares in jars and glass bottles to recreate an eclectic environment through your imagery, or use ethereal background animations<\/a> like floating orbs or falling leaves to create interest in your inventory online.<\/p>\n\n\n\n

Chilling Color Choices<\/strong><\/h2>\n\n\n\n

So, you\u2019ve realized orange looks terrible with your brand colors\u2014time to improvise. Fortunately, there are quite a few colors<\/a> that can create the mood you\u2019re hoping to achieve, and one is bound to beautify your current branding.<\/p>\n\n\n\n

\"alternative
Examples of non-traditional Halloween palettes<\/a><\/figcaption><\/figure>\n\n\n\n

Cool colors like purples and greens are often associated with all things All Hallows Eve, but the right shade of red, brown, or blue can achieve the same effect without compromising your current brand efforts.<\/p>\n\n\n\n

A Little Goes a Long Way<\/strong><\/h2>\n\n\n\n

If you\u2019re not in an industry that would traditionally see a lot of changes surrounding Samhain<\/a>, there\u2019s no need to overhaul your entire website. However, you can still have a little fun with users without designing a whole new look.<\/p>\n\n\n\n

A simple pop-up message to your users to make them aware of any seasonal discounts or promotions you\u2019re offering can be enough to entice some of your Halloween-loving users into learning more. You can also add in a slide on your homepage, install a creepy plugin, use some simple spooky icons<\/a>, or create a Halloween-themed logo to display for the month. <\/p>\n\n\n\n

Don\u2019t be Someone You\u2019re Not<\/strong><\/h2>\n\n\n\n

Although dressing up as someone else is Halloween tradition, your digital efforts should still feel like you. For example, one of our IT Specialists, Arnie Sidik (you should work with us!)<\/a>, created this awesome sticker for our Omaha hub\u2019s Halloween goodie bags. It\u2019s fun and inviting\u2014as you\u2019d expect from our brand\u2014and incorporates an iconic feature of our new home in the Ashton: the Millwork water tower<\/a>!<\/p>\n\n\n\n

\"\"
The Millwork Mummy is a great example of on-brand Halloween design<\/figcaption><\/figure>\n\n\n\n

Remember, speaking to your audience shouldn\u2019t mean selling a holiday-themed product where it doesn\u2019t make sense. It\u2019s about creating a sense of joy and connection when users visit your site. So, consider these tips to make the most of harvest season and reap the rewards of your good design!<\/p>\n","protected":false},"excerpt":{"rendered":"

While the holiday shopping season formally kicks off after Thanksgiving, Halloween represents a spine-tingling shopping season of its own.  Although the numbers took a dip in 2020, people around the globe spend billions on Halloween costumes, decor, candy, and more every single year.  And because younger generations are willing to spend more of their growing…<\/span><\/span><\/p>\n","protected":false},"author":318,"featured_media":143611,"template":"","resource-topic":[1396],"resource-role":[1397],"resource-type":[916],"class_list":["post-139850","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHaunting Halloween Design Trends (That Aren't Overused)<\/title>\n<meta name=\"description\" content=\"Every year, more and more people are spending big for Samhain. 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