{"id":150274,"date":"2024-04-02T13:45:10","date_gmt":"2024-04-02T18:45:10","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=150274"},"modified":"2024-04-17T14:25:33","modified_gmt":"2024-04-17T19:25:33","slug":"webinar-seo-impact-search-engine-algorithm-changes","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/webinar-seo-impact-search-engine-algorithm-changes\/","title":{"rendered":"Understanding the Impact of 2024&#8217;s SEO Algorithm Changes on Your Rankings"},"content":{"rendered":"\n<p>Any algorithmic change to a search engine can alter how well your content ranks and how deep your audience has to dive to find your website.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Webinar] Understanding the Impact of 2024&#039;s SEO Algorithm Changes on Your Rankings\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/bc3K0HrwKW0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This year, there are a few coming changes that will impact your SEO efforts, and getting a strategy in place now will help ensure that impact is a good one.<\/p>\n\n\n\n<p>In this webinar, WP Engine and SEO experts from our strategic partners at americaneagle.com provide an overview of changes you can expect in popular search engine algorithms throughout the year, how these changes can impact your rankings and visibility, and strategies for adapting to these changes and staying ahead of the curve.\u00a0<\/p>\n\n\n\n<p><strong>Speakers include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/matt-kirtley-b05605241\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Kirtly<\/a><strong>: <\/strong>SEO Channel Lead, americaneagle.com&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kurt-hoffman-8525322b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kurt Hoffman<\/a>: Digital Marketing Account Executive, americaneagle.com&nbsp;<\/li>\n\n\n\n<li>Hosted by: <a href=\"https:\/\/www.linkedin.com\/in\/erinnmyers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erin Myers<\/a>, Lead Digital Strategy Manager, WP Engine<\/li>\n<\/ul>\n\n\n\n<p>By the end of the webinar, you\u2019ll have a greater understanding of important topics surrounding your SEO strategy. Key takeaways include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is no single correct answer to solving the puzzle of search engine optimization<\/li>\n\n\n\n<li>Focus on gaining high-quality backlinks on your site<\/li>\n\n\n\n<li>Build trust with the <a href=\"https:\/\/www.semrush.com\/blog\/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-E-A-T model<\/a><\/li>\n\n\n\n<li>Identify and fill your content gaps<\/li>\n\n\n\n<li>Develop your knowledge graph<\/li>\n\n\n\n<li>Add schema to improve your reach<\/li>\n\n\n\n<li>Expand your website presence\u2014Google isn&#8217;t the only search engine<\/li>\n<\/ul>\n\n\n\n<p>Learn about all these topics and more when you check out the webinar for yourself!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any algorithmic change to a search engine can alter how well your content ranks and how deep your audience has to dive to find your website. This year, there are a few coming changes that will impact your SEO efforts, and getting a strategy in place now will help ensure that impact is a good<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":150275,"template":"","resource-topic":[910,901],"resource-role":[895,896,897,903],"resource-type":[900],"class_list":["post-150274","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding the Impact of 2024&#039;s SEO Algorithm Changes on Your Rankings<\/title>\n<meta name=\"description\" content=\"WP Engine and SEO experts from americaneagle.com provide an overview of changes to popular search engine algorithms throughout 2024.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" 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