{"id":150322,"date":"2024-01-15T17:34:00","date_gmt":"2024-01-15T23:34:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=150322"},"modified":"2025-08-26T16:37:38","modified_gmt":"2025-08-26T21:37:38","slug":"driving-agency-growth","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/driving-agency-growth\/","title":{"rendered":"Drive Agency Growth With Recurring Revenue"},"content":{"rendered":"\n

Growing your agency into a sustainable, successful business often seems like an impossible task, and it\u2019s easy to understand why. There\u2019s a finite number of hours available in the day, and between client consultations and ongoing projects, there\u2019s a limit to the amount of work you can take on.\u00a0<\/p>\n\n\n\n

At the same time, the risk of hiring additional staff without the assurance of new projects presents a classic dilemma for agency owners, making sustainable growth a complex puzzle to solve. <\/p>\n\n\n\n

But adding complexity only compounds the issue. The secret to growing your agency isn\u2019t drowning yourself in tons of new projects, it\u2019s offering ongoing services such as website maintenance plans that create recurring revenue for your business. <\/p>\n\n\n\n

By offering services your clients pay for on a regular monthly or quarterly basis, you create a stable, predictable income stream, deliver more value for your customers, and even surface new opportunities with existing customers. <\/p>\n\n\n\n

For traditional digital agency owners, this idea is a bit hard to imagine, since the industry has long focused on billable hours and tracking time. Recurring revenue allows agencies to maintain a healthy cash flow and work in a more stress-free environment. <\/p>\n\n\n\n

For many agencies, recurring revenue also means they can finally focus on the projects they want instead of the projects they need. <\/p>\n\n\n\n

At WP Engine<\/a>, we work with thousands of agencies, serving as their hosting partner, their technical guide, and a source of dedicated agency support from scoping a project all the way through its execution. 

Through our Agency Partner Program<\/a>, we\u2019ve learned from some of the smartest and most creative agencies that have found ways to finally get out from under the burden of the time clock. Here are a few of our favorites!<\/p>\n\n\n\n

The secret to scaling your agency? Add recurring revenue channels to your business model! <\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n\n\n\n

\"Featured<\/figure>\n\n\n\n

Maintenance Plans<\/h2>\n\n\n\n

Offering site maintenance plans<\/a> is a great way to add recurring revenue while building rapport with your clients. Over the years, we\u2019ve witnessed our agency partners offer a wide range of services that can tack on reliable monthly income. Here are a few things you can consider providing to your clients: <\/p>\n\n\n\n