{"id":15434,"date":"2016-06-22T16:40:18","date_gmt":"2016-06-22T21:40:18","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&#038;p=15434"},"modified":"2022-12-09T15:21:42","modified_gmt":"2022-12-09T21:21:42","slug":"every-second-counts-page-performance-speed-affect-business-bottom-line","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/every-second-counts-page-performance-speed-affect-business-bottom-line\/","title":{"rendered":"Every Second Counts"},"content":{"rendered":"<h3 class=\"band-title\">HOW PAGE PERFORMANCE AND SPEED AFFECT YOUR BUSINESS, AND YOUR BOTTOM&nbsp;Line<\/h3>\n<p>We\u2019ve all been there &#8212; that moment of frustration when you wait&#8230;and wait\u2026and wait for a page to fully load.<\/p>\n<p>A poor user experience from a slow performing website often results in page abandonment. In fact, <b>one in four users will leave<\/b> a website if it takes longer than four seconds to load. In addition, studies show <b>88 percent of online consumers are less likely to return<\/b> to your site after a bad experience. Compound this with the fact that negative user experience can impact your bottom line, and you can see the importance of making sure your website is super-speedy.<\/p>\n<p>This eBook goes into more depth into the importance of a speedy site along with providing actionable tips for testing and improving page speed on your site!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW PAGE PERFORMANCE AND SPEED AFFECT YOUR BUSINESS, AND YOUR BOTTOM&nbsp;Line We\u2019ve all been there &#8212; that moment of frustration when you wait&#8230;and wait\u2026and wait for a page to fully load. A poor user experience from a slow performing website often results in page abandonment. In fact, one in four users will leave a website<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":84,"featured_media":0,"template":"","resource-topic":[913,904,912],"resource-role":[896,903,899],"resource-type":[902],"class_list":["post-15434","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Every Second Counts: How Page Performance and Speed Affect Your Bottom Line<\/title>\n<meta name=\"description\" content=\"This eBook goes into depth about the importance of a speedy site along with providing actionable tips for testing and improving page speed on your site!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every 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