{"id":156282,"date":"2025-04-15T15:10:48","date_gmt":"2025-04-15T20:10:48","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=156282"},"modified":"2025-04-15T15:10:55","modified_gmt":"2025-04-15T20:10:55","slug":"decode-tech-first-marketing","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/decode-tech-first-marketing\/","title":{"rendered":"Tech-first marketing: tools, teams &amp; tactics"},"content":{"rendered":"\n<p>Achieving your marketing goals isn\u2019t just about using the right tools; it\u2019s about structuring teams and careers around a technology-first marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Join Edward Unthank, Founder of Etumos, in this DE{CODE} session as he explores the changing roles of marketing technologists, the rise of full-stack MarTech expertise, and how platforms like WordPress fit into a modern digital strategy.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re shaping your career or balancing your company\u2019s tech stack, this session provides the insight you need to adapt and stay ahead.<\/p>\n\n\n\n<iframe class=\"youtube-video\" src=\"https:\/\/www.youtube.com\/embed\/4Wvg1wslY4U?si=bc6BdJsnWkIJPPQ8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>Video | Tech-first marketing: Tools, teams, &amp; tactics<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Panelists include:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edward Unthank: Founder and Cheif Executive Officer, <a href=\"https:\/\/etumos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Etumos<\/a><\/li>\n\n\n\n<li>Katie Bosch, Senior Manager of Marketing Technology, <a href=\"https:\/\/wpengine.com\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Ready to get the most marketing mileage out of your business website? Check out <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine\u2019s hosting plans<\/a> or speak with an expert to hear how our tech stack is driving success for all kinds of brands and businesses!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Achieving your marketing goals isn\u2019t just about using the right tools; it\u2019s about structuring teams and careers around a technology-first marketing strategy.&nbsp; Join Edward Unthank, Founder of Etumos, in this DE{CODE} session as he explores the changing roles of marketing technologists, the rise of full-stack MarTech expertise, and how platforms like WordPress fit into a<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":156302,"template":"","resource-topic":[1478,904],"resource-role":[903],"resource-type":[916,900],"class_list":["post-156282","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech-first marketing: tools, teams &amp; 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