{"id":156283,"date":"2025-04-15T15:09:17","date_gmt":"2025-04-15T20:09:17","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=156283"},"modified":"2025-04-15T15:09:23","modified_gmt":"2025-04-15T20:09:23","slug":"decode-accessibility-as-a-service","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/decode-accessibility-as-a-service\/","title":{"rendered":"The case for selling accessibility as a service"},"content":{"rendered":"\n<p>Accessibility isn\u2019t just about compliance\u2014it\u2019s about enhancing the user experience and driving business success.&nbsp;<\/p>\n\n\n\n<p>In this DE{CODE} session, Brian Gardner, Head of Community at WP Engine and Founder of StudioPress, sits down with Chris Hinds, COO of Equalize Digital, to explore how improving accessibility benefits both users and your bottom line.&nbsp;<\/p>\n\n\n\n<p>Learn why inclusive designs best align with Google\u2019s ranking algorithms and give businesses a competitive edge as well as how to assess your site, prioritize impactful changes, and package accessibility as a valuable service for your clients.<\/p>\n\n\n\n<iframe class=\"youtube-video\" src=\"https:\/\/www.youtube.com\/embed\/nT6ZpTgnJ7A?si=jpGV5WJQdmPM-CfE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>Video | The case for selling accessibility as a service<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Panelists include:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brian Gardner: Head of Community, <a href=\"https:\/\/wpengine.com\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a><\/li>\n\n\n\n<li>Chris Hinds: COO, <a href=\"https:\/\/equalizedigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equalize Digital<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Looking for some inspiration? Take a look at some of the best-designed, <a href=\"https:\/\/wpengine.com\/blog\/agency-partner-awards-finalists-2025\/#inclusive\" target=\"_blank\" rel=\"noreferrer noopener\">most accessible sites built on WP Engine\u2019s platform<\/a>, or check out <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">our hosting plans<\/a> to find the option that best fits your needs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accessibility isn\u2019t just about compliance\u2014it\u2019s about enhancing the user experience and driving business success.&nbsp; In this DE{CODE} session, Brian Gardner, Head of Community at WP Engine and Founder of StudioPress, sits down with Chris Hinds, COO of Equalize Digital, to explore how improving accessibility benefits both users and your bottom line.&nbsp; Learn why inclusive designs<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":318,"featured_media":156304,"template":"","resource-topic":[1478,904],"resource-role":[895,906,903,899],"resource-type":[916,900],"class_list":["post-156283","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The case for selling accessibility as a service<\/title>\n<meta name=\"description\" content=\"This DE{CODE} session explores how enhancing site accessibility benefits both your users and your bottom line.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The case for selling accessibility as a service\" \/>\n<meta property=\"og:description\" content=\"This DE{CODE} session explores how 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