{"id":21771,"date":"2019-03-03T14:00:06","date_gmt":"2019-03-03T20:00:06","guid":{"rendered":"https:\/\/getflywheel.com\/?p=21771"},"modified":"2026-01-23T12:59:38","modified_gmt":"2026-01-23T18:59:38","slug":"how-to-resell-web-hosting-and-why-you-should","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/how-to-resell-web-hosting-and-why-you-should\/","title":{"rendered":"How to Resell Web Hosting (and Why You Should!)"},"content":{"rendered":"\n

Reselling web hosting is a fantastic way to generate recurring revenue every single month and continue to grow your design business. And the best part is that it\u2019s incredibly easy to start. (It\u2019s even easier to resell managed hosting for WordPress<\/a>\u00ae<\/sup>, but I’ll come back to that in a minute!)<\/p>\n\n\n\n

So what exactly does it mean to resell web hosting? And how does it help your business? This guide will answer all of your questions and help you learn how to strategically sell those services. Let\u2019s dive in.<\/p>\n\n\n\n

What does it mean to resell web hosting?<\/h2>\n\n\n\n

When you resell web hosting, you get to act like your own agency is the hosting provider (even though you\u2019re secretly working with an actual hosting company). You can do this with just about any type of hosting, but we\u2019re going to focus on managed hosting for WordPress.<\/p>\n\n\n\n

Part of the benefit is that you can buy hosting services in bulk at a discounted rate, and then you can resell that hosting to your own clients at whatever price you want. This allows you to bundle up your services in ways that\u2019ll give the client everything they need while also drastically increasing your profits!<\/p>\n\n\n\n

\"a<\/figure>\n\n\n\n

For example, let\u2019s say you\u2019re working with a client who wants you to build them a brand new site and help them set up the hosting. Even though the hosting plan may only cost $15\/month, you can resell it for $40\/month and pocket the extra change\u2014how great is that? You know your clients need hosting services for their WordPress sites, so it\u2019s a super easy sell.<\/p>\n\n\n\n

And that\u2019s just the first perk of becoming a web hosting reseller. Let\u2019s talk about a few more.<\/p>\n\n\n\n

Why you should be a reseller for web hosting<\/h2>\n\n\n\n

As we\u2019ve mentioned, reselling hosting has the obvious perk of adding some sweet recurring revenue to your agency\u2019s bank account. Especially once you start to resell hosting to a multitude of clients, you\u2019ll start seeing a large increase in profits.<\/p>\n\n\n\n

But on top of increasing your income, reselling hosting offers a bunch of added benefits for your team. When you decide to resell web hosting, you\u2019ll want to partner with a hosting provider that you trust. And partnering with a great managed host allows your agency to easily know the state of each of your clients\u2019 sites.<\/p>\n\n\n\n

Then when one of those clients calls on you to update a page, you\u2019ll be well-versed in the standard setup instead of fumbling through a different and unfamiliar hosting panel each time. By having all of your client sites on the same host, your team won\u2019t have to waste a bunch of time reacquainting themselves with the site.<\/p>\n\n\n\n

\"two<\/figure>\n\n\n\n

If you\u2019re ready to grow your agency, reselling hosting is a natural next step. Now let\u2019s talk about a few tips to make sure you start selling these services without a hitch!<\/p>\n\n\n\n

How to resell hosting for WordPress<\/h2>\n\n\n\n

While reselling hosting is an easy addition to your agency\u2019s existing packaging, there are just a few things you\u2019ll need to do first.<\/p>\n\n\n\n

To start reselling WordPress hosting, you need to: <\/p>\n\n\n\n

    \n
  1. Partner with the best host for your business.<\/a><\/li>\n\n\n\n
  2. Set good margins. <\/a><\/li>\n\n\n\n
  3. Package your services. <\/a><\/li>\n\n\n\n
  4. Have a support plan. <\/a><\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Partner with the best host for your business<\/h3>\n\n\n\n

    When you\u2019re reselling hosting, you need to work with a host that you trust. One that understands both the reseller and agency model, and will help you achieve your revenue goals. If you\u2019re offering SEO services, speed becomes crucial. If you\u2019re offering turnkey solutions, better workflows become super important. Or perhaps you\u2019re hosting high-traffic websites and you\u2019re looking for a host that you can consult with on how to effectively scale your client sites. Whatever the case is, choosing the right host to partner with will help you optimize your work and provide superior services for your clients.<\/p>\n\n\n\n

    Take WP Engine, for example. We were built from the ground up to be the best possible hosting and management solution for agencies building WordPress sites<\/a>. Our easy-to-use dashboard allows agencies to access all of their clients from one location. Our platform comes equipped with blazing-fast performance, top-notch security, and nightly backups for every single site. And if anything ever goes awry, our world-class WordPress support team provides help for both you and your clients. It’s a great solution for reselling hosting.<\/p>\n\n\n\n

    Whoever you partner with, make sure you have an exceptional relationship with them and know they\u2019ll be there to support both your agency and your clients.<\/p>\n\n\n\n

    \n\n\n\n

    Set good margins<\/h3>\n\n\n\n

    The next step in successfully reselling web hosting is to set good margins for what you\u2019re selling. If you\u2019re going to do it, make it worth your while. If you\u2019re paying $10 per site to your host, don\u2019t just charge your clients a measly $12. Healthy margins will help make reselling a main driver of recurring revenue.<\/p>\n\n\n\n

    \n\n\n\n

    Package up your services<\/h3>\n\n\n\n
    \"two<\/figure>\n\n\n\n

    Some clever clients may see that you\u2019re charging $50\/month for hosting and seek out a cheaper price on the web. If you\u2019re offering maintenance plans, include the hosting services for free. This avoids the cost of hosting becoming a discussion point and will discourage your clients from looking elsewhere, since the price is attached to multiple services that you\u2019re providing.<\/p>\n\n\n\n

    \n\n\n\n

    Have a support plan<\/h3>\n\n\n\n

    When choosing a hosting partner, remember that your client considers you the host of their site, not the actual hosting provider. If their site is down or they\u2019re seeing a \u201cwhite screen of death,\u201d they\u2019ll be calling you, at which point the quality of support you receive from your host may mean the difference between reselling hosting earning you money or costing you money.<\/p>\n\n\n\n

    So back to that first point, find a great partner that understands the agency model and will help you provide stellar support to your clients. That\u2019s exactly why WP Engine created our Agency Partners Program<\/a>. Through this, agencies are easily able to resell hosting and earn recurring revenue without a bunch of extra work and with a bunch of extra perks! <\/p>\n\n\n\n

    From hosting your agency site for free to dedicated account management, our Agency Partner Program is the easiest way to resell hosting to your WordPress clients<\/a> and start making more money!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Reselling web hosting is a fantastic way to generate recurring revenue every single month and continue to grow your design business. And the best part is that it\u2019s incredibly easy to start. (It\u2019s even easier to resell managed hosting for WordPress\u00ae, but I’ll come back to that in a minute!) So what exactly does it…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":149645,"template":"","resource-topic":[908],"resource-role":[895,896,897],"resource-type":[916],"class_list":["post-21771","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Resell Web Hosting (and Why You Should!) | WP Engine<\/title>\n<meta name=\"description\" content=\"Reselling web hosting is a great way to generate recurring revenue and grow your business. 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