{"id":24150,"date":"2017-02-26T11:29:42","date_gmt":"2017-02-26T17:29:42","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=24150"},"modified":"2019-09-16T13:23:59","modified_gmt":"2019-09-16T18:23:59","slug":"retain-customers-build-revenue-using-email-list","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/retain-customers-build-revenue-using-email-list\/","title":{"rendered":"How to Retain Customers and Build Revenue Using Your Email List"},"content":{"rendered":"<p><strong>42% <\/strong>of businesses say email is one of their most effective lead generation channels. And for B2B marketers,&nbsp;<strong>88%<\/strong> say email is the most effective lead generation tactic. In a study by the DMA, email was said to have an average ROI of <strong>$38 for each $1 <\/strong>spent. There\u2019s no doubt that email is a powerful tool in your arsenal for communicating with and nurturing prospective customers.<\/p>\n<p>Learn how to up your email marketing game using these tried and true tips and techniques from the experts at Sumo!<\/p>\n<p><strong>Duration:<\/strong> 32 minutes (includes Q&amp;A)<\/p>\n<p>In this on-demand webinar, you\u2019ll learn:<\/p>\n<ul>\n<li>How to set up a system that grows your email list on autopilot<\/li>\n<li>How emails translate to money in your bank account<\/li>\n<li>How to retain customers using your email list<\/li>\n<\/ul>\n<p><strong>Our expert speaker:<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24151 alignleft\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/02\/troy_stites_sumo-300x300.jpg\" alt=\"Troy Stites, Sumo\" width=\"131\" height=\"131\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/02\/troy_stites_sumo-300x300.jpg 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/02\/troy_stites_sumo-150x150.jpg 150w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/02\/troy_stites_sumo-144x144.jpg 144w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/02\/troy_stites_sumo-500x500.jpg 500w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/02\/troy_stites_sumo.jpg 538w\" sizes=\"auto, (max-width: 131px) 100vw, 131px\" \/>Troy Stites<\/strong><br \/>\nGrowth &amp; Optimization Specialist<br \/>\nSumo<br \/>\n@SumoMe<\/p>\n<p>Troy Stites founded Charisma Matrix, a place to learn advanced social interaction and communication skills. After growing his business, personal following, and YouTube channel to 1,000,000+ views, Troy joined Sumo as their Growth &amp; Optimization Specialist to continue his passion for helping others succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers,&nbsp;88% say email is the most effective lead generation tactic. In a study by the DMA, email was said to have an average ROI of $38 for each $1 spent. There\u2019s no doubt that email is a powerful<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":0,"featured_media":24152,"template":"","resource-topic":[908,904,901],"resource-role":[895,906,897,903,899],"resource-type":[900],"class_list":["post-24150","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Retain Customers and Build Revenue Using Your Email List | WP Engine<\/title>\n<meta name=\"description\" content=\"In this on-demand webinar, learn how to up your email marketing game using these tried and true tips and techniques from the experts at Sumo!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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