{"id":24914,"date":"2017-03-22T15:18:21","date_gmt":"2017-03-22T20:18:21","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=24914"},"modified":"2019-09-16T13:17:45","modified_gmt":"2019-09-16T18:17:45","slug":"data-driven-plugin-and-theme-development","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/data-driven-plugin-and-theme-development\/","title":{"rendered":"Next Generation, Data-Driven Plugin and Theme Development"},"content":{"rendered":"<p>Product development may seem like black magic. But using a data-driven approach arms you with the knowledge you need to create products that truly resonate with your customers and prospects.<\/p>\n<p><strong>Who: <\/strong>Plugin, theme and product developers<\/p>\n<p><strong>Experience Level: <\/strong>Intermediate<\/p>\n<p><strong>Duration: <\/strong>&nbsp;1 hour, 3 minutes (includes Q&amp;A)<\/p>\n<p>What you\u2019ll learn:<\/p>\n<ul>\n<li>The fundamentals of product development and the &#8220;feedback loop&#8221;<\/li>\n<li>Why usage tracking is crucial for products like plugins &amp; themes<\/li>\n<li>Practical examples of how data helped Freemius and other developers improve product quality and reduce abandon rate<\/li>\n<li>How WP Engine uses data to influence features and offerings for its customers<\/li>\n<\/ul>\n<p><strong>Our Amazing Speakers:<\/strong><\/p>\n<ul>\n<li>Vova Feldman, Co-founder and CEO, <a href=\"https:\/\/freemius.com\/\">Freemius<\/a><\/li>\n<li>David Vogelpohl, VP Web Strategy, WP Engine<\/li>\n<\/ul>\n<p><strong>Resources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/freemius.com\/wordpress\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freemius&nbsp;Insights for Plugins<\/a><\/li>\n<li><a href=\"https:\/\/freemius.com\/wordpress\/insights\/themes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freemius Insights for Themes<\/a><\/li>\n<li><a href=\"mailto:wpdev@wpengine.com?subject=WP%20Engine%20Plugin%20and%20Theme%20Developer%20Program\" rel=\"nofollow\">Join WP Engine Plugin &amp; Theme Developer Program<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Product development may seem like black magic. But using a data-driven approach arms you with the knowledge you need to create products that truly resonate with your customers and prospects. 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