{"id":25399,"date":"2017-04-07T15:17:33","date_gmt":"2017-04-07T20:17:33","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=25399"},"modified":"2017-04-07T15:17:33","modified_gmt":"2017-04-07T20:17:33","slug":"sallys-baking-addiction-cooks-web-success-wp-engine","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/sallys-baking-addiction-cooks-web-success-wp-engine\/","title":{"rendered":"Sally&#8217;s Baking Addiction Cooks Up Web Success with WP Engine"},"content":{"rendered":"<h2>WordPress-Based Baking Blog Grows from Hobby to 7 Million Views per Month<\/h2>\n<p>What started as a hobby and a place for writer, recipe developer and photographer Sally McKenney to share recipes with friends quickly evolved\u00a0into a go-to site for baking enthusiasts.<\/p>\n<p>As more people stormed the site for the latest confections, the site\u2019s speed, scale, and uptime became imperative. At the hobby stage, McKenney was less concerned about overall site performance, but once the site became a full-time job and started generating 7 million visitors per month, the site demanded top-notch performance.<\/p>\n<p>When her site crashed the day before Thanksgiving (and people needed their pumpkin pie recipes), McKenney searched for another solution.<\/p>\n<p>Read how WP Engine helped save Sally&#8217;s Baking Addiction just in time for the Christmas baking season&#8230;and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress-Based Baking Blog Grows from Hobby to 7 Million Views per Month What started as a hobby and a place for writer, recipe developer and photographer Sally McKenney to share recipes with friends quickly evolved\u00a0into a go-to site for baking enthusiasts. As more people stormed the site for the latest confections, the site\u2019s speed, scale,<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":113,"featured_media":0,"template":"","resource-topic":[908,912,898,915,901],"resource-role":[906,899],"resource-type":[914],"class_list":["post-25399","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sally&#039;s Baking Addiction Cooks Up Web Success with WP Engine<\/title>\n<meta name=\"description\" content=\"Learn how a hobby baking site turned into a growing business, but how its success almost cratered the business...until WP Engine came to the rescue.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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