{"id":25529,"date":"2017-04-13T15:47:09","date_gmt":"2017-04-13T20:47:09","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=25529"},"modified":"2017-04-28T10:59:26","modified_gmt":"2017-04-28T15:59:26","slug":"scaling-ecommerce-vegepod-case-study","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/","title":{"rendered":"Scaling Ecommerce For Season Finale Success"},"content":{"rendered":"<p>When Sydney-based start-up <a href=\"https:\/\/vegepod.com.au\/\" target=\"_blank\">Vegepod<\/a> learned they&#8217;d be on the season finale of Australia&#8217;s Shark Tank, they suspected their new brought fame might bring a bigger audience to their site. Originally their infrastructure was placed on a data center across oceans in Singapore, which meant there site could potentially lag in content delivery.<\/p>\n<p>Anticipating their ecommerce site might endure site downtime during the live airing of Shark Tank, Vegepod reached out to digital agency\u00a0<a href=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.elephantroom.com.au&amp;source=gmail&amp;ust=1492608574604000&amp;usg=AFQjCNFmaJwURVg-HcMKLyGodHlLy0tPrw\" target=\"_blank\">Elephant Room<\/a>, who recommended they switch their\u00a0website over to WP Engine&#8217;s WordPress platform. WP Engine, who has data centers and an integrated CDN option in Australia worked with Elephant Room and Vegepod to ensure their site would remain online during the finale.<\/p>\n<p>In this case study, read about Vegepod&#8217;s experience with scaling ecommerce for enhanced site performance during the live TV appearance (and find out whether or not they got the Shark Tank investor deal!).<\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>When Sydney-based start-up Vegepod learned they&#8217;d be on the season finale of Australia&#8217;s Shark Tank, they suspected their new brought fame might bring a bigger audience to their site. Originally their infrastructure was placed on a data center across oceans in Singapore, which meant there site could potentially lag in content delivery. Anticipating their ecommerce<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":114,"featured_media":0,"template":"","resource-topic":[905,912,898,915,901],"resource-role":[906,899],"resource-type":[914],"class_list":["post-25529","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scaling Ecommerce For Season Finale Success - Case Study<\/title>\n<meta name=\"description\" content=\"When Vegepod learned they&#039;d be on the season finale of Austrailia&#039;s Shark Tank, they suspected their new brought fame might bring a bigger...\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling Ecommerce For Season Finale Success - Case Study\" \/>\n<meta property=\"og:description\" content=\"When Vegepod learned they&#039;d be on the season finale of Austrailia&#039;s Shark Tank, they suspected their new brought fame might bring a bigger...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-28T15:59:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/\",\"name\":\"Scaling Ecommerce For Season Finale Success - Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2017-04-13T20:47:09+00:00\",\"dateModified\":\"2017-04-28T15:59:26+00:00\",\"description\":\"When Vegepod learned they'd be on the season finale of Austrailia's Shark Tank, they suspected their new brought fame might bring a bigger...\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/scaling-ecommerce-vegepod-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Scaling Ecommerce For Season Finale Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/34868282515de283b983c228d0824b39\",\"name\":\"Darcy Wheeler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g\",\"caption\":\"Darcy Wheeler\"},\"description\":\"A photography and art enthusiast, in her spare time she enjoys traveling, practicing yoga, designing items for her craft store, and trying new cooking recipes. 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