{"id":26881,"date":"2017-05-25T14:55:49","date_gmt":"2017-05-25T19:55:49","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=26881"},"modified":"2024-01-03T01:37:51","modified_gmt":"2024-01-03T07:37:51","slug":"seo-ux-pbj-greater-website-success","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/seo-ux-pbj-greater-website-success\/","title":{"rendered":"Why SEO and UX are the PB&amp;J of Greater Website Success"},"content":{"rendered":"<p>Search Engine Optimization (SEO) and User Experience (UX) may on the surface appear to be very different. However, when integrated well, SEO and UX make a satisfying combination for your audience&#8230;much like a delicious peanut butter and jelly treat.<\/p>\n<p>Chow down on the Why\u2019s and How\u2019s in this fun, informative session about how to create the perfect recipe for a true conversion sandwich!<\/p>\n<p><strong>Duration: <\/strong>\u00a059 minutes (includes Q&amp;A)<\/p>\n<p>What you\u2019ll learn:<\/p>\n<ul>\n<li>How SEO and UX Are Like PB&amp;J<\/li>\n<li>How Ignoring UX Can Destroy Your SEO Results<\/li>\n<li>How Site Speed Impacts Your SEO and UX<\/li>\n<li>The ROI of Investing in SEO and UX<\/li>\n<li>How To Report on SEO and UX to the C-Suite<\/li>\n<\/ul>\n<p><strong>Our\u00a0Amazing Speaker:<br \/>\n<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26882 alignleft\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/05\/tom-shapiro-stratabeat-125.jpg\" alt=\"Tom Shapiro Stratabeat\" width=\"125\" height=\"125\" \/>Tom Shapiro<br \/>\nCEO<br \/>\nStratabeat<br \/>\n@TomShapiro<\/p>\n<p>Tom Shapiro is CEO of <a href=\"https:\/\/stratabeat.com\/\">Stratabeat<\/a>, a branding, design, and marketing agency. Shapiro\u2019s thoughts have been published widely, including CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro\u2019s book, \u201cRethink Your Marketing,\u201d was published in 2017.<\/p>\n<p><strong>Resources<\/strong><\/p>\n<div class=\"body-container-wrapper\">\n<div class=\"body-container container-fluid\">\n<div class=\"row-fluid-wrapper row-depth-0 row-number-1 \">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-cell page-center content-wrapper\">\n<div class=\"row-fluid-wrapper row-depth-0 row-number-2 \">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-cell main-content\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-2 \">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-cell \">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-4 \">\n<div class=\"row-fluid \">\n<div class=\"span5 widget-span widget-type-cell \">\n<div class=\"row-fluid-wrapper row-depth-2 row-number-1 \">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-rich_text \">\n<div class=\"cell-wrapper layout-widget-wrapper\">\n<ul>\n<li>Get Tom&#8217;s book: <a href=\"https:\/\/www.amazon.com\/Rethink-Your-Marketing-Strategies-Unleash\/dp\/0999184709\/\">Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth<\/a><\/li>\n<li><a href=\"https:\/\/rethinkyourmarketing.com\/\">Rethink Your Marketing<\/a> website<\/li>\n<li><a href=\"https:\/\/velocitize.com\/2017\/03\/27\/how-site-speed-impacts-your-seo-and-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">Article: How Site Speed Impacts Your SEO and UX<\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/resources\/achieving-results-seo-ux-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ebook: SEO+UX=PB&amp;J: Achieving Results Through SEO and UX Integration<\/a><\/li>\n<li><a href=\"http:\/\/www.velocitize.com\" target=\"_blank\" rel=\"noopener noreferrer\">Velocitize<\/a><\/li>\n<li>Tom&#8217;s Tools (for\u00a0user behavior analysis and conversion optimization)\n<ul>\n<li><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/li>\n<li><a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzsumo<\/a><\/li>\n<li><a href=\"https:\/\/www.fullstory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FullStory<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizely<\/a><\/li>\n<li><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Website Optimizer<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"footer-container-wrapper\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) and User Experience (UX) may on the surface appear to be very different. However, when integrated well, SEO and UX make a satisfying combination for your audience&#8230;much like a delicious peanut butter and jelly treat. Chow down on the Why\u2019s and How\u2019s in this fun, informative session about how to create<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":419,"featured_media":0,"template":"","resource-topic":[904,910],"resource-role":[906,897,903,1296,899],"resource-type":[900],"class_list":["post-26881","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why SEO and UX are the PB&amp;J of Greater Website Success | WP Engine<\/title>\n<meta name=\"description\" content=\"Chow down on the Why\u2019s and How\u2019s of SEO and UX in this fun, informative session about how to create the perfect recipe for a true conversion sandwich!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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