{"id":28493,"date":"2018-08-07T12:00:54","date_gmt":"2018-08-07T17:00:54","guid":{"rendered":"https:\/\/getflywheel.com\/?p=28493"},"modified":"2023-10-27T10:07:09","modified_gmt":"2023-10-27T15:07:09","slug":"web-development-team-roles","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/web-development-team-roles\/","title":{"rendered":"Web Development Team Roles Every Stakeholder Should Understand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">When you need to build a website or launch a new marketing campaign, there are actually two ways to make it happen: form (or expand) your in-house team or outsource the development. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">In any case, for effective decision-making, you have to understand what\u2019s going on, who all these people are, and what additional skills you need on your team to complete the project.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">To do this effectively, it\u2019s helpful to know the basics of <a href=\"https:\/\/www.cleveroad.com\/services\/web-development\" target=\"_blank\" rel=\"noreferrer noopener\">web development<\/a><\/span> <span style=\"font-weight: 400\">processes as well as the specialists who are responsible for carrying out each task. This way, you&#8217;ll be able to address arising issues as well as communicate with your team more effectively throughout the entire process.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">That&#8217;s what this article is going to help you with. After reading it, you\u2019ll be more knowledgeable about the entire website development process, the specialists taking part in it, and how to find the right members for your team (or the right people to outsource work to)!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Take Your Pick<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If you decide to expand your in-house team, things are a little simpler\u2014just define what specific skills you\u2019re looking for and hire someone who has them. For example, if you have a strong front-end developer but setting deadlines is a struggle, you may want to look for a project manager to join the team. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Things can get a bit more complicated if you collaborate with a freelancer or hire out a creative agency. The outside hires mean more management duties. Also, this requires a well-thought-out onboarding strategy in order for both parties to collaborate effectively.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/07\/2018-07-24_Structure-of-Development-Teams-7370-copy.jpg\" alt=\"layout by flywheel development team structure roles man working at desk with headphones in and team members at desk nearby\" class=\"wp-image-28556\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">So how do you know which option is right for you: hire internally or outsource the work? Before you settle on an answer, let\u2019s move on to team structure. Here\u2019s a typical one:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#ui\" target=\"_blank\" rel=\"noreferrer noopener\">User Interface Designer and User Experience Designer (UI\/UX).<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#dev\"><\/a><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#ui\" target=\"_blank\" rel=\"noreferrer noopener\">Developer<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#qa\" target=\"_blank\" rel=\"noreferrer noopener\">Quality Assurance Engineer (QA)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#pm\" target=\"_blank\" rel=\"noreferrer noopener\">Project Manager (PM)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wpengine.com\/resources\/web-development-team-roles\/#ra\" target=\"_blank\" rel=\"noreferrer noopener\">Requirement Analyst (RA)<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Along with the technical team, many companies focus on promoting their digital products (especially in the <a href=\"https:\/\/wpengine.com\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce<\/a> sphere) as it helps to stay afloat and generate more customers. For this reason, you\u2019ll also need marketers that work closely with the development team. Here are several of the most in-demand marketing specialists on the market right now:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#seo\">Search Engine Optimization (SEO) <\/a><\/li>\n\n\n\n<li><a href=\"#marketing\">Marketing Strategist <\/a><\/li>\n\n\n\n<li><a href=\"#contentwriter\">Content Specialist<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Now that you know who the key players are, let\u2019s dive into each of these roles a little further. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Development Team Roles and Structure<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ra\">Requirement Analyst<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This is one of the first people you\u2019re going to communicate with if your choice fell on outsourcing work to creative agency, because their main duty is working with customers. Requirement analysts would work with you to figure out your needs, gather project requirements, and draw up technical specifications that would be used by their developers in order to define the timeframe they need to implement your project.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">In general, these specialists help large teams optimize and speed up their work, so not every in-house team needs this role directly on their team.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/ra-new.png\" alt=\"requirements analyst job roles, including: receive requirements, analyze requirements, and establish technical documentation\" class=\"wp-image-28677\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pm\">Project Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Project managers make sure your project is delivered timely and it corresponds to your vision and requirements. In case something goes wrong, they mitigate and fix arising issues. Project managers hired to work in-house can collaborate with the rest of the team face-to-face, while if you outsource this role to an agency, the entire management process is controlled remotely.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This specialist spends their working time ensuring each stage of development goes according to plan and all the timeframes and requirements are met. For this reason, project managers read the technical documentation. After that, they draw up a project plan and split it into stages, usually called sprints (periods of time allocated to complete a specific work). However, this process may differ depending on what methodology your team sticks to.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As soon as all the preparations are done, project managers proceed to their main duties: monitoring the entire process of development and coordinating actions of other team members.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/pm-new.png\" alt=\"project manager job roles, including: draw up a plan, control development process, keep in touch with a client, and coordinate important details with a client\" class=\"wp-image-28678\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ui\"><span style=\"font-weight: 400\">UI\/UX Designer <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Design is something enormously important for any digital experience. As a rule, small and medium-sized companies with in-house teams don\u2019t hire two separate specialists for UI and UX design. Instead, they focus on designers who are aware of both these processes. Larger companies separate the two and often hire a dedicated specialist for each of them.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>UX Design<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">During this stage, which is in charge of product-use convenience, a designer evaluates the requirements of the project and researches the target audience. This way, the designer finds out what problems users currently have and considers how to solve them in design. In most cases, this stage results in a wireframe of a project which is a skeletal model of design. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>UI Design<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">When the UX design stage is completed, the designer can start with the UI design that\u2019s in charge of the product visual look. It\u2019s all about colors, fonts, icons, and other elements combined together. This stage results in the final design of your product (prototype) performed in a specialized software. It can be static or animated and is created based on the research as well as the wireframe from the UX stage. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Again, a UI\/UX designer creates the product\u2019s design from scratch. However, you may need other design specialists to address all your requirements, such as graphic or motion designers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/ui-ux-new.png\" alt=\"UI UX designer job roles, including: research, build wireframe, and create prototype\" class=\"wp-image-28679\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qa\"><span style=\"font-weight: 400\">QA Engineer <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">QA engineers find bugs, draw up bug reports for developers, and ensure the product\u2019s interface looks just as designed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Each company and team have their own approach to testing. Talking about outsourcing companies, the process commonly starts from the analysis of project requirements. This is needed to create a testing plan. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Generally, QA engineers participate in a project from the very beginning to its release. Developers send them each version of the product they\u2019ve built (one version is equal to one sprint if a company follows this methodology). They also check conformity with various requirements applying automation tests and a variety of other methods.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As soon as bugs in one or another product\u2019s version are found, they create a bug report for developers who have to solve those issues. After developers report they\u2019ve fixed everything, they conduct a retesting to make sure there are no new bugs and the previous ones are completely fixed. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As said, they also examine the product&#8217;s interface. This includes the check of fonts, colors, and every other element on the website to be complied with the initial design. QA engineers may also report on usability issues and suggest solutions to make the product more convenient.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/qa-new.png\" alt=\"QA engineer job roles, including: write automation tests, report about issues, test the product quality, and check the compliance of interface\" class=\"wp-image-28680\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dev\">Web Developer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This specialist will turn those colorful pictures with product&#8217;s design into a full-featured website. Just like with design, the development phase is also split into several stages. <\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Front-end <\/b><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This is everything you saw on a prototype at the end of the design stage but couldn\u2019t launch in a browser. It\u2019s the client-side of your web site which customers perceive visually and can interact with. So, all these buttons, forms, and other visual elements are the front-end part. They are built with the help of code in order for the browser to read it and recreate on the screen.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Back-end<\/b><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The back-end powers all features those buttons and forms have to perform. For example, a registration button may look great but it won\u2019t perform its main function without back-end code behind it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Let\u2019s now consider the types of developers who are in charge of these stages.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Front-end Developers<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">They turn your prototype into a working website. They create the client-side of the site and make sure the product looks great on any device as well as works stable on any browser.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Back-end Developers<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">They create the server-side of the website to breathe life into the functionality. Also, these specialists may be involved in database creation and CMS development. There is a myriad of programming languages for this purpose. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Full-stack Developers<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">These developers can deal with both front-end and back-end.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/web-dev-new.png\" alt=\"Web developer job roles, including: server-side development, client-side development, database creation, and CMS development\" class=\"wp-image-28681\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">So, this team can build your web product from scratch but if you want to promote it, you should be aware of the marketing team as well.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking work offline with a local WordPress development app? Download <a href=\"http:\/\/localwp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Local<\/a> for FREE!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing\"><strong>Structure of Marketing Team<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Again, the structure of this team fully depends on your needs and budget. Underneath, we&#8217;ve listed several specialists that can work with the rest of the development team to drive more customers and increasing the engagement rate.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"marketing\"><strong>Marketing Strategist <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Roughly speaking, this is a head of your marketing team. This specialist creates the marketing strategy tailored to your company\u2019s goals.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Their duties also include managing the marketing team, analyzing performance, and monitoring the implementation of set business goals through strategy.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"seo\"><span style=\"font-weight: 400\"><strong>SEO Specialist<\/strong> <\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The demand for SEO specialists has raised as they help to attract the right customers to your website. Their main duties are: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Searching for keywords<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Analyzing traffic and metrics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Conducting competitive analysis<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Optimizing website for search engines<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Working together with designers and content specialists<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">All this may vary depending on a specialist&#8217;s expertise as well as the project.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"contentwriter\"><strong>Content Specialist<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">These specialists work with text and create written content corresponding to your brand voice. They collaborate with SEO specialists to optimize their writing for search engines like Google. Content specialists are hired to fill the website with written information, create a content strategy, and write blog posts.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/08\/marketing-team-new.png\" alt=\"Basic team and marketing team structures. Basic team includes requirement analyst, project manager, UI\/UX designer, web developer, and QA engineer. Marketing team includes SEO specialist, marketing strategies, and content specialist\/writer\" class=\"wp-image-28682\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">So, these are the core professionals that can help you create and promote your web product. However, remember that you may require other specialists to meet certain needs of your project. The best way to define what specialists you really need is to consult with professionals in this sphere.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fuel the Freedom to Create With WP Engine <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WP Engine powers the freedom to create with premium <a href=\"https:\/\/wpengine.com\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress hosting<\/a>. The company\u2019s products, the fastest among all WordPress providers, power 1.5 million digital experiences. More of the top 200,000 sites in the world use WP Engine to power their digital experiences than anyone else in WordPress. Find our more at <a href=\"#sales\" target=\"_blank\" rel=\"noreferrer noopener\">casestudies26.wpengine.com<\/a> or <a data-type=\"internal\" data-id=\"#sales\" href=\"#sales\">speak to a representative today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you need to build a website or launch a new marketing campaign, there are actually two ways to make it happen: form (or expand) your in-house team or outsource the development. In any case, for effective decision-making, you have to understand what\u2019s going on, who all these people are, and what additional skills you<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":140063,"template":"","resource-topic":[908],"resource-role":[896],"resource-type":[916],"class_list":["post-28493","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Development Team Roles Every Stakeholder Should Understand<\/title>\n<meta name=\"description\" content=\"Use this quick guide to find the right members for your web development team (or the right people to outsource work to)!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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