{"id":29196,"date":"2017-08-11T15:19:58","date_gmt":"2017-08-11T20:19:58","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=29196"},"modified":"2018-01-26T13:20:48","modified_gmt":"2018-01-26T19:20:48","slug":"market-house-case-study","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/","title":{"rendered":"How This Agency Changed Its Business Model Through WP Engine"},"content":{"rendered":"

Finding new ways to attract clients to your services can be tricky, but the agency Market House<\/a> figured out one technique to lure prospects in. In the case of one of their clients, which we’ll refer to as ‘Client X’, over the course of a month they experienced more than three hours<\/em> of site downtime.<\/p>\n

According to Market House’s Marketing Consultant & Designer, Jason Marlowe, “like any group of data nerds, we tracked uptime for Client X, as well as a few other clients we did not host with WPE. We took a look at websites running on 1&1, GoDaddy, Eleven2, and, of course, WP Engine. What we found was a massive opportunity to highlight the difference in quality between hosting providers.\u201d<\/p>\n

In this case study, discover how Market House used site uptime with WP Engine as a tool to change their business model, and ultimately convince Client X to move on to WP Engine’s services.<\/p>\n

“The power of their\u00a0platform has actually changed our business model. Because we can so quickly setup a new WordPress installation, we can easily create a new transferrable install to begin working with a client faster than ever before.\u201d \u2014 Jason Marlowe<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Finding new ways to attract clients to your services can be tricky, but the agency Market House figured out one technique to lure prospects in. In the case of one of their clients, which we’ll refer to as ‘Client X’, over the course of a month they experienced more than three hours of site downtime.…<\/span><\/span><\/p>\n","protected":false},"author":114,"featured_media":0,"template":"","resource-topic":[904,915],"resource-role":[895,896,897],"resource-type":[914],"class_list":["post-29196","resource","type-resource","status-publish","hentry"],"yoast_head":"\nHow This Agency Changed Its Business Model Through WP Engine<\/title>\n<meta name=\"description\" content=\"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How This Agency Changed Its Business Model Through WP Engine\" \/>\n<meta property=\"og:description\" content=\"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-26T19:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/\",\"name\":\"How This Agency Changed Its Business Model Through WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2017-08-11T20:19:58+00:00\",\"dateModified\":\"2018-01-26T19:20:48+00:00\",\"description\":\"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How This Agency Changed Its Business Model Through WP Engine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/34868282515de283b983c228d0824b39\",\"name\":\"Darcy Wheeler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g\",\"caption\":\"Darcy Wheeler\"},\"description\":\"A photography and art enthusiast, in her spare time she enjoys traveling, practicing yoga, designing items for her craft store, and trying new cooking recipes. Follow her on Twitter @darewhee.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How This Agency Changed Its Business Model Through WP Engine","description":"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"How This Agency Changed Its Business Model Through WP Engine","og_description":"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.","og_url":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2018-01-26T19:20:48+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/","url":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/","name":"How This Agency Changed Its Business Model Through WP Engine","isPartOf":{"@id":"https:\/\/wpengine.com\/case-studies\/#website"},"datePublished":"2017-08-11T20:19:58+00:00","dateModified":"2018-01-26T19:20:48+00:00","description":"Discover how Market House used site uptime as a tool to change their business model, and ultimately convince Client X to move to WP Engine's services.","breadcrumb":{"@id":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/case-studies\/resources\/market-house-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/case-studies\/resources\/"},{"@type":"ListItem","position":3,"name":"How This Agency Changed Its Business Model Through WP Engine"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/case-studies\/#website","url":"https:\/\/wpengine.com\/case-studies\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/34868282515de283b983c228d0824b39","name":"Darcy Wheeler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a901348de6e810af952ffb72a21dbfc3e77868c2acb539d7d92524a9f1bb7be?s=96&d=mm&r=g","caption":"Darcy Wheeler"},"description":"A photography and art enthusiast, in her spare time she enjoys traveling, practicing yoga, designing items for her craft store, and trying new cooking recipes. Follow her on Twitter @darewhee."}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/08\/market-house-case-study-grid-2.png","media-type":{"term_id":914,"name":"Case Study","slug":"case-study"},"role":"<strong>Roles:<\/strong> Agency, Developer, Freelancer","topic":"<strong>Topics:<\/strong> Marketing, Uptime","_links":{"self":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource\/29196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/users\/114"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/media?parent=29196"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-topic?post=29196"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-role?post=29196"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-type?post=29196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}