![\"one](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/anywhere-eorks-screen-2-1.gif\")
<\/a><\/figure>\n\n\n\nAlthough it may seem unintuitive, creating a one-page site can actually be very beneficial<\/a>, especially for businesses. For instance, a single-page business site enables you to:<\/p>\n\n\n\n We should note that there are also potential downsides to using a one-page design. For example, if your site needs to contain a lot of information and requires complex features such as membership options, then a single page won\u2019t be sufficient.<\/p>\n\n\n\n You could also face slow performance since your entire site needs to load whenever a user accesses it. However, this can be avoided by optimizing your site for speed and making sure you\u2019re using a high-performing theme.<\/p>\n\n\n\n Now that we\u2019ve looked at the benefits of a one-page business site, let\u2019s discuss how to actually create one. For this example, we\u2019ll be using WordPress<\/a>, so make sure you have a brand-new installation set up<\/a> first. You can also use a local development tool like Local<\/a> to test out new themes without hurting the live site. Then, you can get to work!<\/p>\n\n\n\n Your first task is to find the right WordPress theme<\/a>. Themes change the appearance and layout of your site. Fortunately, there are some WordPress business themes that can help you design a one-page site easily.<\/p>\n\n\n\n Using a dedicated business theme offers a number of benefits. For example, a theme specifically created for business sites will likely contain plenty of useful features, such as WooCommerce<\/a> support. It\u2019s also going to be tailored toward a business\u2019 needs, such as creating Call To Actions (CTAs) and highlighting your products or services.<\/p>\n\n\n\n What theme you decide to use depends entirely on a mix of personal preference and professional requirements. However, there are some basics you should look for in any theme you\u2019re using as the basis for a one-page site. Most importantly, it will need to be responsive and optimized to run smoothly (even with high amounts of traffic).<\/p>\n\n\n\n For an example, you can check out the Montblanc theme. This is a clean, professional, and versatile business theme that also includes a page builder tool. That means that you can put together a great-looking site quickly:<\/p>\n\n\n\n I\u2019ll be using this theme throughout the rest of the walkthrough. If you want to do the same, you\u2019ll need to purchase and download it before installing it on your site. Once you\u2019ve done that, it\u2019s time to start thinking about how your site is actually going to look.<\/p>\n\n\n\n When you\u2019re designing a one-page site, structure is everything. You can think of your site as a story, since people will be reading it from top to bottom. Each new section should provide more information, building visitors\u2019 interest and desire as they scroll down the page.<\/p>\n\n\n\n First and foremost, remember that simplicity is key. You don\u2019t want to overload your site with too much content, so focus on the most important details. You also don\u2019t want to distract readers with unrelated topics, so make sure every section you add works towards the same overall goal.<\/p>\n\n\n\n When it comes to how you organize your sections, it\u2019s best to use the \u2019inverted pyramid\u2019<\/a> technique. This method makes your content easier to consume and more engaging. The top of your site will be the broadest section, which contains more general information, while each subsequent section is more focused and includes more specific details.<\/p>\n\n\n\n Once you have a plan, it\u2019s time to put it into practice. Fire up your site and create a new page, and set it as your site\u2019s static home page<\/a>. Depending on your theme, you might also want to customize its appearance at this stage. For instance, the Montblanc theme provides a lot of options via a dedicated General Settings section.<\/p>\n\n\n\n For our example, we\u2019ll stick with the default look and focus on content. As such, return to your new page. We\u2019ll be using Visual Composer<\/a>, as it\u2019s included with our chosen theme, but you can use any page builder (or even the standard editor) if you wish:<\/p>\n\n\n\n You\u2019ll want to start by making sure your layout is set to full-width and contains no sidebar, which isn\u2019t needed for a single-page site. You might also want to remove the \u2018hero\u2019 section<\/a>, as your page probably doesn\u2019t require it.<\/p>\n\n\n\n If you\u2019re using Visual Composer, you can do this by scrolling down while editing a page and setting the following options:<\/p>\n\n\n\n Once you\u2019ve done that, you can start adding content. Let\u2019s begin with an image, accompanied by a brief description:<\/p>\n\n\n\n All we\u2019ve done here is add a new row with an image background, followed by a header and a text block. This is a great way to grab a visitor\u2019s attention, and make them curious to find out more.<\/p>\n\n\n\n The next section should provide some more information about your business\u2019 specific offerings:<\/p>\n\n\n\n Here, we\u2019ve used icons and text to explain what the business actually does. Using multimedia in this way is a smart move, since images can make users more likely to convert<\/a>.<\/p>\n\n\n\n\n
How to design a one-page business website (in 4 steps)<\/h2>\n\n\n\n
Step 1: Find and install a one-page business theme<\/h3>\n\n\n\n
![\"most](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/most-blanc-cover.png\")
<\/a><\/figure>\n\n\n\nStep 2: Plan your site\u2019s structure<\/h3>\n\n\n\n
Step 3: Create your page<\/h3>\n\n\n\n
![\"mont](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/front-page-no-feature.png\")
<\/figure>\n\n\n\n![\"page](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/page-setting-real.png\")
<\/figure>\n\n\n\n![\"free](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/free-book-exchange-cover-center.png\")
<\/figure>\n\n\n\n![\"one](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/page-settings.png\")
<\/figure>\n\n\n\n
![\"free](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/free-book-exchange-cover-right.png\")
<\/figure>\n\n\n\n![\"website](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/website-copy.png\")
<\/figure>\n\n\n\n![\"contact](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/contact-info.png\")
<\/figure>\n\n\n\n![\"free](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/free-ebook-exchange-sign-up.png\")
<\/figure>\n\n\n\n![\"call](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/09\/contact-info-callout.png\")
<\/figure>\n\n\n\n