{"id":29752,"date":"2018-10-03T10:00:22","date_gmt":"2018-10-03T10:00:22","guid":{"rendered":"https:\/\/getflywheel.com\/?p=29752"},"modified":"2025-01-31T15:17:05","modified_gmt":"2025-01-31T21:17:05","slug":"pick-domain-name-for-business-how-to","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/pick-domain-name-for-business-how-to\/","title":{"rendered":"How to Pick the Perfect Domain Name for Your Creative Business"},"content":{"rendered":"\n

You\u2019re a creator. A disruptor. An entrepreneur. You own and dominate your corner of the internet to bring the best of your niche to your customers. <\/span><\/p>\n\n\n\n

So you know from experience that running a creative business is no simple undertaking. It often results in logistical nightmares, small pieces of the puzzle coming together <\/span>just so<\/span><\/i>, and figuring out the intricacies of your customers\u2019 varied tastes to put out the perfect product. <\/span><\/p>\n\n\n\n

Despite these challenges, you\u2019ve aced your creative business thus far and are looking to take the next step by launching your own website<\/a> and building an online presence.<\/span><\/p>\n\n\n\n

Small businesses in the U.S. make up 99% of the economy<\/a> and in Canada, small businesses are over 97%<\/a> of the total economy. They have a huge impact on the North American economy, and solo entrepreneurs are abundant. <\/span><\/p>\n\n\n\n

The internet has made it possible for entrepreneurs to succeed and easily showcase and attract attention for their brand outside of traditional marketing means\u2014and often at a lower cost<\/a>. An a business owner, you\u2019re able to launch a beautiful website with little effort, market to your customers effectively on social media, and connect with your target market directly. <\/span><\/p>\n\n\n\n

This freedom and ease wasn\u2019t available even twenty years ago, and it has given today\u2019s small and creative business owners a huge leg up.<\/span><\/p>\n\n\n\n

\"lightbulb<\/figure>\n\n\n\n

While there are many options available at your fingertips, it can seem a bit overwhelming when you\u2019re first launching your online presence for your business to know where to start. You need to figure out how to actually design and build a website, which social channels to use, how to best sell your creations through online channels, and more. <\/span><\/p>\n\n\n\n

To really get yourself ready to launch, why not snag your domain name? Now is a great time to see if your business\u2019s brand name is available as a domain. <\/span><\/p>\n\n\n\n

If you can\u2019t immediately find your ideal .com domain name<\/a>, don\u2019t panic! There are countless domain name extensions available for your creative company (Hover offers well over 300, including the popular .co<\/a>, .design<\/a>, and .shop<\/a>). You can secure your brand on an awesome and standout extension that\u2019ll inform customers what you offer and what you\u2019re all about.<\/span><\/p>\n\n\n\n

If you want a domain name that is more niche than generic to properly attract your target market, then consider the vertical you\u2019re in. For a freelancer looking to showcase your portfolio of work, a .design or .me domain could best resonate with your audience. These types of domain extensions indicate to your audience what to expect when they land on your website, which can ensure higher quality traffic in landing on your page. <\/span><\/p>\n\n\n\n

If you want to let your creativity spread to your domain name, there are plenty of unique options to get a domain name that really represents your brand<\/a> online.<\/span><\/p>\n\n\n\n

Host your brand-new domain name on WP Engine!<\/span><\/h2>\n\n\n\n

Once you’ve chosen your domain, you’re one step closer to finding new clients, making a sale, and growing your brand. Check out WP Engine’s hosting options<\/a> to ensure whatever domain you choose loads quickly and seamlessly when your users find you online!<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019re a creator. A disruptor. An entrepreneur. You own and dominate your corner of the internet to bring the best of your niche to your customers. So you know from experience that running a creative business is no simple undertaking. It often results in logistical nightmares, small pieces of the puzzle coming together just so,…<\/span><\/span><\/p>\n","protected":false},"author":297,"featured_media":155410,"template":"","resource-topic":[],"resource-role":[],"resource-type":[916],"class_list":["post-29752","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Pick the Perfect Domain Name for Your Creative Business<\/title>\n<meta name=\"description\" content=\"Your domain says a lot about your business. 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