In this post, I\u2019ll discuss the benefits of using WordPress for your newsletter. I\u2019ll also show you how you can do this easily, with the help of the Jackmail<\/a> plugin. Let\u2019s get started!<\/p>\n\n\n\n Chances are high that email newsletters are not new to you. In fact, I\u2019d be willing to bet that you\u2019ve signed up to at least a few in your time. Newsletters have been a staple of the internet ever since its inception, and remain a powerful tool in most marketers\u2019 arsenals.<\/p>\n\n\n\n Despite the name, a newsletter doesn\u2019t necessarily have to be a source of news. While it\u2019s certainly a common way to keep your subscribers informed of the latest happenings and updates, you can also create many other types of email campaigns.<\/p>\n\n\n\n For instance, you could send automated emails at key points, such as when a customer makes a purchase or creates an account. You could also provide information about upcoming events, current sales, and much more.<\/p>\n\n\n\n Regardless of how you decide to use your newsletters, they can offer a wide range of benefits. Just to name a few, a newsletter helps you to:<\/p>\n\n\n\n The best part is that these days, creating and sending a newsletter is easier than it ever has been. Let\u2019s look at one of the best methods for doing so now.<\/p>\n\n\n\n Once you\u2019ve decided what you\u2019ll be using your newsletter for, you still need to find the right tools to use. There are a lot of dedicated email marketing services out there, such as the very popular MailChimp, so finding the right one can be challenging.<\/p>\n\n\n\n While a service like MailChimp certainly has its advantages, it requires you to rely on a third-party solution. A more efficient route is to use a tool that slots right into your site, so you don\u2019t have to leave it in order to manage your email campaigns.<\/p>\n\n\n\n If you\u2019re using WordPress<\/a>, this becomes incredibly simple, as you can add almost any functionality to your site by using a plugin. This is one of the reasons the platform currently runs nearly a third of all websites<\/a> on the internet, after all. You can use plugins to install new features on your site in a matter of seconds.<\/p>\n\n\n\n Implementing newsletter functionality directly into your WordPress site via a plugin is a smart idea. It enables you to manage everything related to your site from the same location. However, even if you just want to run a newsletter (and not a website), you might find that WordPress\u2019 ease-of-use makes it a solid choice from which to host and send your emails anyway.<\/p>\n\n\n\n When it comes to newsletter plugins, you also have an abundance of choice. However, let\u2019s take a closer look at one of the top options.<\/p>\n\n\n\n When it comes to creating and managing a newsletter via WordPress, one of the best tools for the job is Jackmail<\/a>. This is one of the most fully-featured newsletter plugins for the platform. It\u2019s easy to pick up and use, even for beginners. Plus, its free plan will work well for many smaller campaigns, as it enables you to send 100 daily emails. <\/p>\n\n\n\n What sets Jackmail apart from many other newsletter plugins is how it combines the advantages of an external tool (a dedicated SMTP email server) with that of a WordPress-specific solution (easy integration and centralized management). With most other services, you have to choose one or the other, but Jackmail provides both.<\/p>\n\n\n\n Key features:<\/strong><\/p>\n\n\n\n Pricing:<\/strong> Jackmail is a free plugin, but it also offers premium plans<\/a> with additional features. These start at $5 per month.<\/p>\n\n\n\n Now, let\u2019s finish up by taking a quick look at how you can get your WordPress newsletter off the ground. We\u2019ll be using the Jackmail plugin, along with a basic email template. I recommend that you refer to the plugin\u2019s official documentation<\/a> for more information about its features.<\/p>\n\n\n\n First, you\u2019ll naturally need both a WordPress site<\/a> and the Jackmail plugin. You can find the plugin\u2019s free version in the WordPress Plugin Directory.<\/a><\/p>\n\n\n\n Once you\u2019ve installed and activated the plugin<\/a>, you\u2019ll see a new option in your admin dashboard menu labeled Jackmail<\/strong>:<\/p>\n\n\n\n Clicking on this opens the Jackmail settings, where you can create and manage your email campaigns. At the moment, this will obviously be empty. You\u2019ll also see several sub-pages, such as the Statistics<\/strong> section, where you\u2019ll eventually see information about your sent emails:<\/p>\n\n\n\n You can also configure the plugin by going to its Settings<\/strong> page:<\/p>\n\n\n\n I recommend leaving these settings at their defaults for now, however. Instead, let\u2019s look at how to create a list of contacts.<\/p>\n\n\n\n In order to create an email campaign, you\u2019ll need some email addresses first. In newsletter terms, this is simply referred to as your \u2018list,\u2019 and contains your subscribers, coworkers, personal contacts, or whoever else will be receiving your emails.<\/p>\n\n\n\n You can create multiple lists for different purposes as well. For instance, you could use various lists to segment your market<\/a>, sending specialized emails to target specific parts of your audience.<\/p>\n\n\n\n To view and create lists in WordPress, go to Jackmail > Lists<\/strong>:<\/p>\n\n\n\n As you can see, the page already contains an entry. This first list was automatically created when you installed the plugin, and contains all the users on your site.<\/p>\n\n\n\n To set up a new entry, click on Create new list<\/strong>. You\u2019ll be asked to name your list, and then you can choose how you want to populate it:<\/p>\n\n\n\n Select the option you want to use, whether that\u2019s manually adding contacts, importing them, or using an API connector<\/a>. Then, you can start adding names and addresses! When you\u2019re done, don\u2019t forget to save your list.<\/p>\n\n\n\n Now that you have some recipients, it\u2019s time to actually set up your first newsletter. To help you do this, Jackmail includes a series of free templates you can use.<\/p>\n\n\n\n You can also create a new template from scratch, but using a pre-existing option and tweaking it to meet your needs will save you a lot of time. Simply choose the template you want, and the email builder<\/a> will open up.<\/p>\n\n\n\n Here you can customize the template, add your own content, and configure the layout as you please. When you\u2019re happy with the result, you can save the template and use it to send a campaign<\/a>. You\u2019ll be able to select the list you want to use.<\/p>\n\n\n\n You can then customize the specific email, including its subject line. Finally, you can send the campaign itself.<\/p>\n\n\n\n With that, you\u2019ve successfully created and sent a newsletter using WordPress!<\/p>\n\n\n\n There should be no doubt that a quality newsletter can bring with it plenty of benefits. Not only does it let you connect directly with your users, but it can even lead to increased conversions and engagement. The key is knowing the best way to set up and send your newsletter.<\/p>\n\n\n\n In this article, we\u2019ve discussed how you can use the Jackmail<\/a> plugin to create a newsletter straight from your WordPress site. All you need is to follow these steps:<\/p>\n\n\n\n Do you have any questions about setting up a newsletter in WordPress? Let me know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s important to communicate with your online audience, and a fantastic way of doing so is with an email newsletter. It can be challenging to figure out the best method for creating and sending that newsletter, however, with so many possible options. As is so often the case, the answer is WordPress. While it might…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":141314,"template":"","resource-topic":[901],"resource-role":[903],"resource-type":[916],"class_list":["post-29922","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\n
The Benefits of Creating a Newsletter<\/h2>\n\n\n\n
![\"person](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/2018-10-04_Send-your-newsletter-using-WordPress-top-view.png\")
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Why you Should Send Your Newsletter Using WordPress<\/h2>\n\n\n\n
![\"person](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/2018-10-04_Send-your-newsletter-using-WordPress-aaron.png\")
<\/figure>\n\n\n\nIntroducing the Jackmail<\/a> Plugin<\/h2>\n\n\n\n
![\"jackmail](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/image-2.png\")
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How to Use WordPress to Create a Newsletter (in 3 Steps)<\/h2>\n\n\n\n
1. Install the Jackmail Plugin<\/h3>\n\n\n\n
![\"jackmail](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/jackmail-campaigns-history.png\")
<\/figure>\n\n\n\n![\"jackmail](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/statistics.png\")
<\/figure>\n\n\n\n![\"settings](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/integrated-extensions.jpg\")
<\/figure>\n\n\n\n2. Build a Contact List<\/h3>\n\n\n\n
![\"lists](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/contacts-list.png\")
<\/figure>\n\n\n\n![\"lists](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/new-list.png\")
<\/figure>\n\n\n\n3. Create Your First Campaign<\/h3>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
![\"person](\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2018\/10\/2018-10-04_Send-your-newsletter-using-WordPress-side-view.png\")
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