{"id":30193,"date":"2017-10-05T18:28:24","date_gmt":"2017-10-05T23:28:24","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=30193"},"modified":"2020-02-03T14:57:49","modified_gmt":"2020-02-03T20:57:49","slug":"demand-webinar-using-google-analytics-build-content-strategy","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/demand-webinar-using-google-analytics-build-content-strategy\/","title":{"rendered":"Using Google Analytics to Build Your Content Strategy"},"content":{"rendered":"<p>Google Analytics<sup>TM<\/sup>\u00a0is a free website analytics tool with extremely advanced functionality. With all of this data, though, what do you look at? How do you determine what content is performing well or, conversely, which content is performing poorly? How do you glean information that\u2019s actionable without having to develop custom reporting? In this informative session, the experts will teach you how to develop sound content strategy using metrics as your guideposts.<\/p>\n<p><strong>Experience Level:\u00a0<\/strong>Beginner to Intermediate<\/p>\n<p><strong>Duration:\u00a0<\/strong>\u00a01 hour, 3 minutes\u00a0<em>(includes over 30 minutes of informative Q&amp;A)<\/em><\/p>\n<p>What you\u2019ll learn:<\/p>\n<ul>\n<li>Definition of common Google Analytics metrics<\/li>\n<li>What the metrics mean, why they matter and how to use them<\/li>\n<li>How to effectively use categories and tags for WordPress posts<\/li>\n<li>How to integrate Google Analytics reporting into existing workflows<\/li>\n<li>How to apply the data to improve your content strategy<\/li>\n<li>How to operationalize Google Analytics data for WordPress<\/li>\n<\/ul>\n<p>Register now to see this webinar that got rave reviews from participants!<\/p>\n<p><strong>Expert Presenters<\/strong><\/p>\n<ul>\n<li>Chris Berkley, Sr. Account Manager, Seer Interactive<\/li>\n<li>Caroline Gorman, Sr. Product Manager, WP Engine<\/li>\n<\/ul>\n<p><strong>Resources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.slideshare.net\/wpengine\/webinar-using-google-analyticstm-to-build-your-content-strategy\" target=\"_blank\" rel=\"noopener noreferrer\">Get Slides Now<\/a><\/li>\n<li>Perform Research\n<ul>\n<li><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Answer the Public<\/a><\/li>\n<li><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">KeywordTool.io<\/a><\/li>\n<li><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Keyword Planner<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Develop Strategy\n<ul>\n<li><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creating a Content Calendar<\/a><\/li>\n<li><a href=\"https:\/\/offers.hubspot.com\/editorial-calendar-templates\" target=\"_blank\" rel=\"noopener noreferrer\">Editorial Calendar Template<\/a><\/li>\n<li><a href=\"https:\/\/velocitize.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Velocitize<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Execute Strategy\n<ul>\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/on-page-factors\" target=\"_blank\" rel=\"noopener noreferrer\">On-Page SEO Factors<\/a><\/li>\n<li><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast&#8217;s SEO Plugin<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Measure and Analyze\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Academy<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google AnalyticsTM\u00a0is a free website analytics tool with extremely advanced functionality. With all of this data, though, what do you look at? How do you determine what content is performing well or, conversely, which content is performing poorly? How do you glean information that\u2019s actionable without having to develop custom reporting? In this informative session,<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":208,"featured_media":0,"template":"","resource-topic":[913,904,901],"resource-role":[906,897,903,899],"resource-type":[900],"class_list":["post-30193","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Google Analytics to Build Your Content Strategy | WP Engine<\/title>\n<meta name=\"description\" content=\"In this webinar, learn how you can use Google Analytics to track your content performance and gain actionable insights in order to create your content strategy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Google 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