{"id":33085,"date":"2017-12-04T14:53:59","date_gmt":"2017-12-04T20:53:59","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=33085"},"modified":"2022-12-09T16:08:33","modified_gmt":"2022-12-09T22:08:33","slug":"gen-z-research-eu","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/","title":{"rendered":"Research &#8211; The Future of Digital Experiences: How Gen Z is Changing Everything &#8211; EU"},"content":{"rendered":"<p><strong>WP Engine Study Reveals Generation Z Lives Through Digital Experiences<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Gen Z doesn\u2019t distinguish whether they are online, on an app, in a social network\u2019s platform or walking around with their cellphone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favorite shows together with thousands of friends. This digital experience is their human experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So why should we care?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gen Z already influences\u00a0<\/span><strong>tens of billions of dollars<\/strong><span style=\"font-weight: 400\">\u00a0in annual spending<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gen Z will soon be the driver of\u00a0<\/span><strong>every major consumer trend<\/strong><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">By 2020, Gen Z will be\u00a0<\/span><strong>40 percent<\/strong><span style=\"font-weight: 400\">\u00a0of all consumers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Brands that can\u2019t adapt to the unique needs and behavior of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Download the \u201cThe Future of Digital Experience: How Gen Z is Changing Everything\u201d to get the results from a 2017 study by WP Engine and learn how to stay relevant with Generation Z!<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">Note: Data from this report is specific to the European Union. We also have reports for the\u00a0<a href=\"https:\/\/wpengine.com\/resources\/gen-z-research-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">United States<\/a>\u00a0and\u00a0<a href=\"https:\/\/wpengine.com\/resources\/gen-z-aus-full-report\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Australia.<\/a><\/span><\/em><\/p>\n<p>Learn more about <a href=\"https:\/\/wpengine.com\/gen-z-eu\/\">Gen Z<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WP Engine Study Reveals Generation Z Lives Through Digital Experiences Gen Z doesn\u2019t distinguish whether they are online, on an app, in a social network\u2019s platform or walking around with their cellphone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":113,"featured_media":0,"template":"","resource-topic":[908,904],"resource-role":[895,896,906,897,903,899],"resource-type":[911],"class_list":["post-33085","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research - The Future of Digital Experiences: How Gen Z is Changing Everything - EU | WP Engine<\/title>\n<meta name=\"description\" content=\"Download this groundbreaking report commissioned by WP Engine, which explores EU data about Gen Z to help you capitalize on these influential consumers\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research - The Future of Digital Experiences: How Gen Z is Changing Everything - EU | WP Engine\" \/>\n<meta property=\"og:description\" content=\"Download this groundbreaking report commissioned by WP Engine, which explores EU data about Gen Z to help you capitalize on these influential consumers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T22:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/\",\"name\":\"Research - The Future of Digital Experiences: How Gen Z is Changing Everything - EU | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2017-12-04T20:53:59+00:00\",\"dateModified\":\"2022-12-09T22:08:33+00:00\",\"description\":\"Download this groundbreaking report commissioned by WP Engine, which explores EU data about Gen Z to help you capitalize on these influential consumers\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/gen-z-research-eu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research &#8211; 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