{"id":34856,"date":"2018-01-25T13:15:35","date_gmt":"2018-01-25T19:15:35","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=34856"},"modified":"2021-05-19T14:19:39","modified_gmt":"2021-05-19T19:19:39","slug":"on-demand-webinar-optimizing-websites-great-user-experiences-increased-conversions","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/on-demand-webinar-optimizing-websites-great-user-experiences-increased-conversions\/","title":{"rendered":"Optimizing Websites for Great User Experiences and Increased Conversions"},"content":{"rendered":"<p>One of Launch Digital Marketing\u2019s clients had a problem. A popular \u201crace car experience\u201d client, with heavy seasonal business and a graphic\/media-heavy website, was experiencing performance issues whenever a surge of traffic came their way. Instead of making extra money when popular campaigns were launched, they were losing money, fast.<\/p>\n<p>Determined to solve the performance issues and avoid downtime at the next big seasonal holiday (Black Friday, 2017), the LDM team focused on The Xtreme Xperience (and 9 other websites), testing performance optimizations and partnering with Google and WP Engine to track and tweak the results. Knowing that a performant website yields improved user experience and, in turn, higher conversion rates &#8211; and armed with data about increasingly mobile Xtreme Xperience audience &#8211; LDM, WP Engine and Google focused on reducing load times while maintaining a rich mobile experience.<\/p>\n<p><strong>Experience Level:<\/strong>&nbsp;Beginner, Intermediate<\/p>\n<p><strong>Duration:&nbsp;<\/strong>1&nbsp;hour, 7 minutes&nbsp;<em>(including Q&amp;A)<\/em><\/p>\n<p>In this session, you\u2019ll hear from Google, agency Launch Digital Marketing (LDM), and customer Xtreme Xperience who will share:<\/p>\n<ul>\n<li>The importance of site performance, particularly in a mobile-first world&nbsp;<em>(Google)<\/em><\/li>\n<li>Why performance is important to a web development team and agency clients&nbsp;<em>(Launch Digital Marketing)<\/em>\n<ul>\n<li>Steps LDM took to improve client performance and scalability<\/li>\n<li>Challenges and best practices for optimizing sites<\/li>\n<\/ul>\n<\/li>\n<li>Business results from site optimization&nbsp;<em>(Xtreme Xperience)<\/em><\/li>\n<\/ul>\n<p><strong>Our Expert Speakers:<\/strong><\/p>\n<ul>\n<li>Claire Illmer, Mobile UX Manager, Google<\/li>\n<li>Caitlin DiMare-Oliver, Chief Technical Officer, <a href=\"https:\/\/www.launchdigitalmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Launch Digital Marketing<\/a><\/li>\n<li>Mitch Gummerson, Brand Manager, <a href=\"https:\/\/www.thextremexperience.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xtreme Xperience<\/a><\/li>\n<\/ul>\n<p><strong>Resources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wpengine.com\/case-studies\/driving-cars-and-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Driving Cars and Conversions [Case Study]<\/a><\/li>\n<li>Speed Testing\n<ul>\n<li><a href=\"https:\/\/www.webpagetest.org\/\">Webpagetest.org<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Page Speed Insight<\/a><\/li>\n<li><a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\">Test My Site<\/a><\/li>\n<li><a href=\"https:\/\/tools.pingdom.com\/\">Pingdom<\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/page-performance\/\">WP Engine Page Performance<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Plugins for Optimization\n<ul>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\">Autoptimize<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/scripts-to-footerphp\/\">Scripts to Footer<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\">WP Smush Pro<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Lazy Font Load Techniques:&nbsp;<a href=\"https:\/\/davidwalsh.name\/font-loading\" target=\"_blank\" rel=\"noopener noreferrer\">David Walsh Font Loading<\/a><\/li>\n<li>Heat Map Tool:&nbsp;<a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>One of Launch Digital Marketing\u2019s clients had a problem. A popular \u201crace car experience\u201d client, with heavy seasonal business and a graphic\/media-heavy website, was experiencing performance issues whenever a surge of traffic came their way. Instead of making extra money when popular campaigns were launched, they were losing money, fast. Determined to solve the performance<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":200,"featured_media":0,"template":"","resource-topic":[913,904,912,898,910],"resource-role":[895,896,897,903,1296,899],"resource-type":[900],"class_list":["post-34856","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Websites for Great User Experiences and Increased Conversions | WP Engine<\/title>\n<meta name=\"description\" content=\"Hear from Google and Launch Digital Marketing about why site optimization is important, how to do it, tools to use, and business results.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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