{"id":35356,"date":"2022-04-26T12:01:00","date_gmt":"2022-04-26T17:01:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=35356"},"modified":"2024-10-02T15:16:33","modified_gmt":"2024-10-02T20:16:33","slug":"wordpress-permalinks","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-permalinks\/","title":{"rendered":"How to Change a Permalink in WordPress"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you want to direct users to your WordPress website, you\u2019ll use what\u2019s known as a permalink. This is a URL comprised of your site\u2019s domain name, <a href=\"https:\/\/yoast.com\/ask-yoast-whats-slug\/\" target=\"_blank\" rel=\"noreferrer noopener\">as well as a slug<\/a> (the part of the URL at the end, which generally describes the page\u2019s content). The way permalinks are structured significantly influences their effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While permalinks are \u2018permanent\u2019 by nature, they <em>can<\/em> be changed if necessary. When done properly, this type of change can reap major benefits for your WordPress website, including a boost in search engine rankings and an <a href=\"https:\/\/wpengine.com\/support\/how-to-brace-for-a-surge-of-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase in site traffic<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to permalinks and their uses. We\u2019ll then discuss the custom permalink structure of permalinks, and show you how to change them on the WordPress back end. Let\u2019s get started!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is a Permalink?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A permalink is a \u2018<a href=\"https:\/\/wordpress.org\/support\/article\/using-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">permanent hyperlink<\/a>\u2019 to a specific web page. It\u2019s \u2018permanent\u2019 because the link isn\u2019t meant to be changed, as this would break any existing links to the corresponding page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most permalink URLs look something like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mywebsite.com\/blog\/blog-post-1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/www.mywebsite.com\/blog\/blog-post-1<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from directing users to specific web pages, permalinks can also tell users what the page contains (for example, a WordPress blog post). This information is contained in the WordPress slug, which is at the end of the URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The WordPress slug often contains the name of the post or page the permalink is pointing to. In some cases, it may also include the relevant category or publication date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Default WordPress Permalink Settings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a WordPress site, the default setting for URLs will be \u201cDay and name.\u201d This means that when you make a new post with a permalink, WordPress includes the date of the post and its title (for example, www.examplesite.com\/2021\/10\/9\/example-post).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there is some logic behind this naming convention, it\u2019s not ideal for a few reasons. First, these URLs are not user-friendly\u2014they\u2019re bulky and may not provide much information about the page content. Second, lengthy permalinks can reduce your site\u2019s SEO value. Search engines crawl through your site to find relevant keywords; dates or other irrelevant details negatively impact this process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For best results, your site should implement the \u201cPretty Permalink\u201d philosophy. The idea is that users should be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guess the contents of a page from its permalink, and<\/li>\n\n\n\n<li>\u201cHack\u201d a permalink (intuitively change a word in your WordPress permalink to access another part of the site)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, we recommend changing your default permalink structure to a more user-friendly one as soon as you create your WordPress site. Don\u2019t worry\u2014we\u2019ll show you how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Permalinks Important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Permalinks play key roles in multiple aspects of your site. In particular, they can significantly affect its <a href=\"https:\/\/wpengine.com\/resources\/optimize-wordpress-usability\/\" target=\"_blank\" rel=\"noreferrer noopener\">User Experience (UX)<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/wpengine.com\/resources\/wordpress-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a>, and branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Organization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organization is vital to providing high-quality UX for your site\u2019s visitors. Being able to find the information they want quickly is a top priority for users, and following standard website practices can help them do that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Permalinks provide structure to your site in a few ways. First, they contain information that can help users understand how your content is organized. Let\u2019s return to the example we used before:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mywebsite.com\/blog\/blog-post-1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/www.mywebsite.com\/blog\/blog-post-1<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When users see this URL in their browsers, they\u2019ll know they\u2019re currently viewing the post titled \u201cBlog Post 1\u201d. However, they\u2019ll also be able to see that it\u2019s located in the <em>Blog<\/em> portion of your site, rather than in your knowledge base, support portal, or another section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, links are integral to site navigation. You\u2019ll use them in your header and footer menus, but also throughout your content to guide users towards further information on the subjects they\u2019re reading about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internal linking not only helps readers find information by improving ease of navigation, but it also indicates the structure of your website to search engine bots. When they crawl your site, they\u2019ll recognize the pieces of content connected by links as related to one another.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine Optimization (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upgrading your website&#8217;s search engine ranking <a href=\"https:\/\/www.searchenginejournal.com\/seo-friendly-url-structure-2\/202790\/\" target=\"_blank\" rel=\"noreferrer noopener\">can be greatly influenced<\/a> by altering the URL structure of your pages and posts, also known as changing permalinks in WordPress. This may come as a revelation to many online users. However, WordPress permalinks, devised with precision can substantially bolster the likelihood of your pages securing a higher position on Search Engine Results Pages (SERPs). Therefore, the process to change permalink WordPress deserves crucial attention for enhanced website visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also replace a post or page name with a keyword that matches its title, tags, and\/or content. For example, a typical post\u2019s URL may be:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.mywebsite.com\/8-ways-to-get-your-day-started-right<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this contains the post\u2019s title, it isn\u2019t targeting your audience as effectively as it could. Instead, you could use a long-tail keyword associated with the content, such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.mywebsite.com\/optimize-your-morning-routine<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, you\u2019ll want to keep your URL structure as simple as possible. This includes avoiding the use of <a href=\"https:\/\/support.google.com\/ds\/answer\/4490622?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic parameters<\/a> whenever possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, you\u2019ll notice that hyphens (sometimes referred to as dashes) are used to split words within the WordPress URL. This is done for the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/76329?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">benefit of search engines and humans alike<\/a>, and is an important best practice to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary purpose of permalinks is to make it easy to access specific posts and pages on your site. By nature they improve UX, as users can always type in the permalink for a key resource on your site in order to reach it quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, permalinks also play another role on your site. Just as your domain name is integral to <a href=\"https:\/\/wpengine.com\/resources\/how-to-brand-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">your digital brand<\/a>, permalinks influence how visitors perceive your site. A clean structure that is easy to understand appears more professional than a random string of letters and numbers (just to give one example).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, consistency across your permalinks can reflect positively on your brand. It looks more authoritative, and can help reassure visitors that they\u2019re still on your site. Given how widespread cybersecurity threats have become, this can go a long way towards putting users at ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Might Want to Change Your WordPress Permalink Structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve just started a new site, changing its permalink structure will likely be a part of your initial setup process. When you\u2019re first going through your settings, you\u2019ll probably want to stop and consider how you want your WordPress site\u2019s URLs to appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not very easy to modify your permalink structure once it\u2019s been set. As we mentioned earlier, permalinks are meant to be \u2018permanent\u2019, and changing their structure can break backlinks to your site.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changing your permalink structure after your site has already been established for a while will result in a drop in traffic, SEO, and UX quality, while you replace all of your internal links and contact backlink providers about adjusting theirs. Redirection can help, as we\u2019ll discuss later in this post, but it\u2019s still a big decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, that doesn\u2019t mean there aren\u2019t situations where older sites might need to change their permalinks. Sometimes this happens as part of the rebranding process. Other times site owners and managers launch their websites without realizing the importance of permalinks. You may want to change your WordPress site\u2019s URL structure now, to improve SEO and UX in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Default WordPress Permalink Structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each <a href=\"https:\/\/wpengine.com\/resources\/why-use-cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Management System (CMS)<\/a> has its own way of structuring permalinks \u2013 including WordPress. For example, when you create a new post in WordPress, one of the standard permalink structures is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.mywebsite.com\/2018\/02\/sample-post\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>http:\/\/www.mywebsite.com\/2018\/02\/sample-post\/<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tells users that the post was created in February of 2018, and includes the name of the content (<em>sample-post<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the convenient things about implementing permalinks in WordPress is that you have the ability to easily alter their structure. In the WordPress dashboard, navigate to <em>Settings<\/em> &gt; <em>Permalinks<\/em>. There, you can choose from a variety of structures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By default, WordPress uses the <em>Plain<\/em> permalink structure. Since this option doesn\u2019t contain any information about your content, it isn\u2019t ideal for UX or SEO. If you\u2019re just starting a new site, you can simply select a different setting here and save your changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although WordPress provides a variety of options to choose from, frustrations may arise if you wish to use a different combination. For example, what if you want to include the year the post was published and its name, but not the day or month? Fortunately, this problem can be solved with the use of custom WordPress permalinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Change Permalinks in WordPress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to change permalinks in WordPress. The first changes your entire website\u2019s URL structure, while the second enables you to alter individual page or post URL slugs. Which method you use will depend on your situation, so we\u2019ve covered both below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Change Your Site\u2019s Global Permalink Structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To change the overall structure of permalinks across your entire site, return to <em>Settings<\/em> &gt; <em>Permalinks<\/em>. Click on the radio button next to <em>Custom Structure<\/em>, and select the structure tag you\u2019d like to include by clicking on the buttons below the field in the order in which you want them to appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re done, hit <em>Save Changes<\/em>. Now all posts on your WordPress site will follow this new structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Change the Slug for an Individual Post or Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to alter the URL slugs for individual posts and pages, the process is also simple. On the back end of your website, open the editor for the page or post in question. In the <a href=\"https:\/\/wpengine.com\/support\/how-to-use-the-classic-editor-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Classic Editor<\/a>, you\u2019ll see its <em>Permalink<\/em> WordPress below the title field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply click on <em>Edit<\/em>, and then change the end of the post URL to whatever you\u2019d like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Block Editor, make sure you\u2019re in the <em>Document <\/em>tab in the right-hand sidebar, and then look for the <em>Permalink<\/em> section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There you can type in your desired slug.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can change your post or page\u2019s permalink before or after publishing the content, but it\u2019s best not to alter it afterward unless absolutely necessary. This can make all uses of the old URL result in errors. You\u2019ll need to set up URL redirection to avoid that issue (we\u2019ll cover how to do this shortly).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Issues That Occur When Changing WordPress Permalinks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most common issue that occurs when changing permalinks is a \u201c404 Page Not Found\u201d error. This problem appears when a visitor clicks on an old permalink that no longer exists. When you change your permalink structure from \u201cDay and name\u201d to \u201cPost name\u201d or another option, WordPress doesn\u2019t redirect users automatically. For example, anyone who clicks your \u201cold-style\u201d permalink (like www.examplesite\/2021\/10\/9\/example-post) will be met with a 404 error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fixing this issue requires using 301 redirects to nudge browsers to the right place. The best way to redirect visitors after a URL structure change is through a redirect plugin like <a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redirection<\/a> or <a href=\"https:\/\/wordpress.org\/plugins\/simple-301-redirects\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple 301 Redirects<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you still see a 404 error on multiple pages even after installing a redirect plugin, you may need to reset your permalinks. To do this, go to <em>Settings &gt; Permalinks<\/em>, and click <em>Save Changes<\/em>. In many cases, this should solve the issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also recommend creating a 404 page that matches your branding. That way, if any user manages to slip through the cracks, they can recognize you and easily navigate back to your site. Lastly, be sure to create a site backup before making changes to your permalink settings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parent\/Child Pages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another element that can impact URL structure is <a href=\"https:\/\/wordpress.org\/support\/article\/pages\/#organizing-your-pages\" target=\"_blank\" rel=\"noreferrer noopener\">parent\/child pages<\/a>. These are pages that follow a particular hierarchy on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, when you visit a \u2018regular\u2019 or parent web page, the URL structure is as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.mywebsite.com\/webpage<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when you visit a child page, there is an additional element to the URL structure:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.mywebsite.com\/parent-page\/child-page<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is known as a breadcrumb, and it helps your reader understand exactly where they are on your website and how to return to any previous sections (such as the parent page).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you can remove the <em>parent-page<\/em> aspect of the URL by using a <a href=\"https:\/\/wpengine.com\/resources\/wordpress-plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress plugin<\/a>, it\u2019s best to keep it intact. This is for the benefit of your users, as well as search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Change WordPress Permalink With Redirects<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned earlier, permalinks aren\u2019t really meant to be changed. However, it isn\u2019t always possible to keep a web page\u2019s URL the same. Fortunately, there\u2019s an easy way to solve this problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URL redirection ensures that any attempts to locate an old URL are redirected to the page\u2019s new address. It\u2019s kind of like forwarding your mail after you move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set up page redirections easily, with the help of various WordPress plugins such as <a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redirection<\/a>. This tool uses <a href=\"https:\/\/wpengine.com\/resources\/wordpress-redirects\/\" target=\"_blank\" rel=\"noreferrer noopener\">301 redirects<\/a> to automatically divert internet users from an old URL to the new one. This helps ensure that no website traffic is lost due to a broken link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Provide a Quality Digital Experience with WP Engine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Besides its permalink structure, there are many aspects of your website that impact how users perceive it. At WP Engine, we provide customers using our <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting platform for WordPress<\/a> with top-notch performance, and access to <a href=\"https:\/\/wpengine.com\/resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">professional-level WordPress resources<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With WP Engine on your side, your website will always be at the top of its game. Check out <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">our plans<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you want to direct users to your WordPress website, you\u2019ll use what\u2019s known as a permalink. This is a URL comprised of your site\u2019s domain name, as well as a slug (the part of the URL at the end, which generally describes the page\u2019s content). The way permalinks are structured significantly influences their effectiveness.<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":114244,"template":"","resource-topic":[904,912,910],"resource-role":[895,906,897,903],"resource-type":[916],"class_list":["post-35356","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Change A WordPress Permalink | WP Engine\u00ae<\/title>\n<meta name=\"description\" content=\"Master WordPress permalink changes for optimal URL customization and site structure improvement. 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