{"id":36325,"date":"2022-04-21T12:13:00","date_gmt":"2022-04-21T17:13:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=36325"},"modified":"2025-05-06T13:14:06","modified_gmt":"2025-05-06T18:14:06","slug":"mailchimp-and-wordpress","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/mailchimp-and-wordpress\/","title":{"rendered":"How to Use Mailchimp with WordPress"},"content":{"rendered":"\n

Business website owners know how important it is to maintain consistent and positive communication. That\u2019s why you study how to create a landing page in WordPress<\/a>, consider installing a WP review plugin<\/a>, feature WordPress knowledge base<\/a>, and other relevant strategies to keep engagement up. Updating your site’s content is important, but that’s seldom enough to get the job done for digital marketing. You may be wondering how to build relationships with current or potential clients as well, and convey more personalized and conversion-generating information. Have you ever considered crafting an email campaign? If so, one tool in your arsenal should be Mailchimp.<\/p>\n\n\n\n

Mailchimp<\/a> is an email marketing service that enables you to build a subscriber list, create an ongoing email marketing campaign, and more. It can also be used with WordPress seamlessly, further streamlining your email marketing campaign and enabling you to communicate with your audience.<\/p>\n\n\n\n

In this post, we\u2019ll introduce Mailchimp and its various benefits. We\u2019ll then show you how to install the Mailchimp for WordPress<\/a> plugin, and how to use its many signup form options on your site. Let\u2019s get started!<\/p>\n\n\n\n\n\n

Why you should build an email list<\/h2>\n\n\n\n

There are several reasons for starting an email list using a tool like Mailchimp for your WordPress audience. First, it\u2019s an excellent form of direct communication that you have complete control over. Unlike social media accounts, you have all the say in how your content appears. When it comes to channels like Facebook and Twitter, you never know when swift changes or legal adjustments may drastically change your content. <\/p>\n\n\n\n

Another reason to build an email list is that it\u2019s a great way to establish communication with anyone who is not a frequent social media user. If you have a lot of customers who just don\u2019t use Instagram or Facebook, establishing an email list and newsletter can be an effective way to keep them up-to-date.<\/p>\n\n\n\n

Understanding the basics of Mailchimp<\/h2>\n\n\n\n

Mailchimp was founded back in 2001 as a web design agency. Since then, it has slowly but steadily become the go-to email marketing service for small businesses and massive corporations alike.<\/p>\n\n\n\n

The all-in-one service owes its success to ease of use. Without even leaving your web browser or learning to code, you can:<\/p>\n\n\n\n