{"id":37654,"date":"2018-05-04T08:23:52","date_gmt":"2018-05-04T13:23:52","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=37654"},"modified":"2021-05-18T15:49:51","modified_gmt":"2021-05-18T20:49:51","slug":"website-form-function-maximum-conversions","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/","title":{"rendered":"Not Just a Pretty Face"},"content":{"rendered":"<h2>Combining Form and Function for Maximum Conversions<\/h2>\n<p>How do you combine beautiful design with incredible functionality to move the user through the desired experience? Sounds much easier than it actually is, right?<\/p>\n<p>Hear from the design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples along the way. Whether you\u2019re just getting started, or looking to improve, come learn with us!<\/p>\n<p><strong>Duration<\/strong><em><strong>:&nbsp;<\/strong><\/em>54 minutes&nbsp;<em>(including Q&amp;A)<\/em><\/p>\n<p>What you&#8217;ll learn:<\/p>\n<ul>\n<li>How to listen (A\/B tests, analytics) &#8211; who you\u2019re talking to and how they\u2019re engaging<\/li>\n<li>5 things that you need to pay attention to<\/li>\n<li>Common mistakes<\/li>\n<li>How to make adjustments, when to fix outright vs testing iterations<\/li>\n<li>Information architecture &#8211; why it\u2019s important and how to structure<\/li>\n<\/ul>\n<div class=\"span5 widget-span widget-type-cell \">\n<div class=\"row-fluid-wrapper row-depth-2 row-number-1 \">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-rich_text \">\n<div class=\"cell-wrapper layout-widget-wrapper\">\n<p><strong>Resources<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/info.digitalriver.com\/Marketforce-Not-Just-a-Pretty-Face-Webinar-View-Now.html\" target=\"_blank\" rel=\"noopener noreferrer\">Engage Digital River<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalriver.com\/global-online-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn about Digital River&#8217;s MarketForce<\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/resources\/#resource-topic=905\" target=\"_blank\" rel=\"noopener noreferrer\">WP Engine Ecommerce-related Resources<\/a><\/li>\n<li>Site speed assessment tools\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lighthouse<\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/speed-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Engine Speed Tool<\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/page-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Engine Page Performance<\/a>&nbsp;&#8211; available to WP Engine customers<\/li>\n<li>Like this one? Check out other&nbsp;<a href=\"https:\/\/wpengine.com\/resources\/#resource-type=900\" target=\"_blank\" rel=\"noopener noreferrer\">on-demand WP Engine webinars<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"span7 widget-span widget-type-raw_html \"><strong>Our Expert Speakers:<\/strong><\/div>\n<div><\/div>\n<div><strong>Krystle Christensen<br \/>\n<\/strong><span style=\"font-weight: 400\">Creative Director<br \/>\n<a href=\"https:\/\/www.digitalriver.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital River<\/a><\/span><\/div>\n<div><\/div>\n<div><strong>Collette Carlson<br \/>\n<\/strong><span style=\"font-weight: 400\">Senior Manager, Site Optimization<br \/>\n<a href=\"https:\/\/www.digitalriver.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital River<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Combining Form and Function for Maximum Conversions How do you combine beautiful design with incredible functionality to move the user through the desired experience? Sounds much easier than it actually is, right? Hear from the design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":200,"featured_media":0,"template":"","resource-topic":[905,904],"resource-role":[895,906,897,903,899],"resource-type":[900],"class_list":["post-37654","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Demand Webinar: Combining Form and Function for Maximum Conversions<\/title>\n<meta name=\"description\" content=\"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Demand Webinar: Combining Form and Function for Maximum Conversions\" \/>\n<meta property=\"og:description\" content=\"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T20:49:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/\",\"name\":\"On-Demand Webinar: Combining Form and Function for Maximum Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2018-05-04T13:23:52+00:00\",\"dateModified\":\"2021-05-18T20:49:51+00:00\",\"description\":\"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Not Just a Pretty Face\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/b732a884dbf4917dcd15ce2e9fbd3652\",\"name\":\"Abe Selig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g\",\"caption\":\"Abe Selig\"},\"description\":\"Abe Selig is a writer, amateur musician and accomplished inshore fisherman. He began his career as a journalist and now tells stories about technology and the ways it\u2019s helping businesses thrive. He is an Austin, TX native who has lived in New York City and traveled all around the world. You can reach him at abe.selig@wpengine.com.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On-Demand Webinar: Combining Form and Function for Maximum Conversions","description":"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"On-Demand Webinar: Combining Form and Function for Maximum Conversions","og_description":"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.","og_url":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2021-05-18T20:49:51+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/","url":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/","name":"On-Demand Webinar: Combining Form and Function for Maximum Conversions","isPartOf":{"@id":"https:\/\/wpengine.com\/case-studies\/#website"},"datePublished":"2018-05-04T13:23:52+00:00","dateModified":"2021-05-18T20:49:51+00:00","description":"Hear from the design, UX, and eCommerce experts at agency Digital River, on the steps to optimize site flow and maximize conversions.","breadcrumb":{"@id":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/case-studies\/resources\/website-form-function-maximum-conversions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/case-studies\/resources\/"},{"@type":"ListItem","position":3,"name":"Not Just a Pretty Face"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/case-studies\/#website","url":"https:\/\/wpengine.com\/case-studies\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/b732a884dbf4917dcd15ce2e9fbd3652","name":"Abe Selig","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g","caption":"Abe Selig"},"description":"Abe Selig is a writer, amateur musician and accomplished inshore fisherman. He began his career as a journalist and now tells stories about technology and the ways it\u2019s helping businesses thrive. He is an Austin, TX native who has lived in New York City and traveled all around the world. You can reach him at abe.selig@wpengine.com."}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/05\/WPE-BANNER-PrettyFace-Presentation-1440x336.png","media-type":{"term_id":900,"name":"Video \/ Webinar","slug":"video"},"role":"<strong>Roles:<\/strong> Agency, Entrepreneur, Freelancer, Marketer, Site Owner","topic":"<strong>Topics:<\/strong> eCommerce, Marketing","_links":{"self":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource\/37654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/users\/200"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/media?parent=37654"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-topic?post=37654"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-role?post=37654"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-type?post=37654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}