{"id":38205,"date":"2018-05-17T14:38:00","date_gmt":"2018-05-17T19:38:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=38205"},"modified":"2023-05-25T08:56:17","modified_gmt":"2023-05-25T13:56:17","slug":"on-demand-webinar-global-scale-local-feel","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/on-demand-webinar-global-scale-local-feel\/","title":{"rendered":"Global Scale. Local Feel."},"content":{"rendered":"<h2>Global Scale. Local Feel.<\/h2>\n<h2>Meet Your Users Where They Are with WP Engine GeoTarget<\/h2>\n<p><span style=\"font-weight: 400;\">According to recent CMO.com survey, consumers today spend an average <\/span><b>7.8 hours<\/b><span style=\"font-weight: 400;\"> a day consuming content. That\u2019s great, but with over <\/span><b>2 million pieces of content published a day<\/b><span style=\"font-weight: 400;\">, we\u2019re all competing for our end user\u2019s time and attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delivering more personalized, relevant experiences is becoming table stakes to compete online and rise above the noise. WP Engine\u2019s GeoTarget is a great first step for adjusting content based on visitor context, allowing you to serve your audience location-based, targeted content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With WP Engine\u2019s GeoTarget, you can deliver location-relevant currencies, phone numbers, imagery, or language, all while leveraging WP Engine\u2019s powerful caching platform for a performant experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is GeoTarget?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benefits of localizing (localising) content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to set up GeoTarget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Example use cases, such as: <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hide or show different messages based on a user\u2019s location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surface required information to EU based visitors based on GDPR protocol<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Duration: <\/strong>17 minutes<\/p>\n<p><strong>Our Expert Speakers:<\/strong><\/p>\n<ul>\n<li>Rebecca Reinhardt, Product Marketing, WP Engine<\/li>\n<li>Brian Fohn, Sr. L2 Customer Support, WP Engine<\/li>\n<\/ul>\n<p><strong>Resources:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wpengine.com\/support\/geotarget\/\"><span style=\"font-weight: 400;\">GeoTarget FAQ<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wpengine.com\/support\/enabling-geotarget\/\"><span style=\"font-weight: 400;\">How to Enable GeoTarget<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wpengine.com\/support\/geotarget\/\"><span style=\"font-weight: 400;\">A Developer\u2019s Guide to GeoTarget<\/span><\/a><\/li>\n<li><a href=\"https:\/\/wpengine.com\/resources\/smarter-personalized-education-experience\/\">Case Study: A Smarter, More Personalized Education Experience<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Global Scale. Local Feel. Meet Your Users Where They Are with WP Engine GeoTarget According to recent CMO.com survey, consumers today spend an average 7.8 hours a day consuming content. That\u2019s great, but with over 2 million pieces of content published a day, we\u2019re all competing for our end user\u2019s time and attention. Delivering more<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":297,"featured_media":0,"template":"","resource-topic":[901],"resource-role":[895,896,897,899],"resource-type":[900],"class_list":["post-38205","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Demand Webinar: Global Scale. 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