{"id":38796,"date":"2018-06-01T11:28:07","date_gmt":"2018-06-01T16:28:07","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=38796"},"modified":"2025-07-17T10:56:59","modified_gmt":"2025-07-17T15:56:59","slug":"wordpress-seo","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-seo\/","title":{"rendered":"Effective WordPress SEO Strategies for Your Website"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"399\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/06\/seo.jpg\" alt=\"SEO tips for wordpress\" class=\"wp-image-38801\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo.jpg 1100w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-300x109.jpg 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-768x279.jpg 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-1024x371.jpg 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In brief, <a href=\"https:\/\/wpengine.com\/resources\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization (SEO)<\/a> improves your website to increase visibility in popular search engines such as Google. It\u2019s a popular topic, with enough depth and detail that just getting started can seem daunting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is there are some basic tactics you can use to make sure your content ranks well without too much effort. Choosing strong keywords, optimizing your permalinks, and&nbsp; improving page load speeds can all make a significant difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This post focuses specifically on WordPress SEO. We\u2019ll discuss whether the platform is good for SEO, then look into some specific features and plugins to help you improve your own site\u2019s optimization. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is WordPress Good for SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress is the <a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wordpress\/all\/all\" target=\"_blank\" rel=\"noopener\">most widely used<\/a> Content Management System (CMS) in the world. One reason it remains so popular is its inherent SEO functionality and flexibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are just a few SEO benefits you reap when building websites with WordPress:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Given its clean code and lean default setups, WordPress installations are often super-quick to load. What&#8217;s more, many <a href=\"https:\/\/wpengine.com\/studiopress-themes\/\">WordPress themes<\/a>&nbsp;are optimized for site speed.<\/li>\n\n\n\n<li>WordPress offers myriad structures for URLs, including the popular <a href=\"https:\/\/codex.wordpress.org\/Settings_Permalinks_Screen\" target=\"_blank\" rel=\"noopener\">Pretty Permalinks<\/a> option.<\/li>\n\n\n\n<li>Since the WordPress code base is clean and logical, search engines can crawl information more easily, helping your content rank higher.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, WordPress offers an abundance of built-in capabilities tailored for enhancing your <span class=\"related-highlighted-keyword\">WordPress SEO<\/span>. Let&#8217;s delve into a more detailed examination of these features that can significantly bolster your search engine optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Basic WordPress SEO Features?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While you can extend WordPress\u2019 SEO functionality (more on that later), there\u2019s plenty you can achieve right out of the box. Even before pushing your site live, there\u2019s an option to make your site &#8220;invisible&#8221; to search engines, so you can get it ready without affecting your rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, for the most part, you\u2019ll want to actively encourage indexing of your site. To do this, you\u2019ll first want to generate a sitemap, which is possible using a tool such as <a href=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noopener\">XML-Sitemaps<\/a>. You can also take advantage of settings such as the <em>Site Title<\/em> and <em>Tagline<\/em> fields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To optimize your posts and pages individually, you can set custom titles, create meta descriptions, and use <a href=\"https:\/\/codex.wordpress.org\/Custom_Taxonomies\" target=\"_blank\" rel=\"noopener\">built-in taxonomies<\/a> to make sure they are organized and searchable. There are also a few ways to set your taxonomy archive pages as <a href=\"https:\/\/yoast.com\/which-pages-noindex-or-nofollow\/\" target=\"_blank\" rel=\"noopener\"><em>noindex<\/em> and <em>nofollow<\/em><\/a>, although without some development experience, you may need to use a dedicated plugin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress SEO Plugins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"related-highlighted-keyword\">WordPress SEO<\/span> objectives can be fulfilled with the right WordPress plugins. Considering the vast array of <span class=\"related-highlighted-keyword\">WordPress SEO-<\/span>specific plugins available, we can only mention a select few. Fortunately, <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">the WordPress Plugin Directory<\/a> is equipped with virtually everything you&#8217;ll need to optimize your site for search engines. As an added bonus, the solutions mentioned here are all freely accessible, making <span class=\"related-highlighted-keyword\">WordPress SEO<\/span> an affordable endeavor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to improve loading times, you\u2019ll want to consider using a caching plugin such as <a href=\"http:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\" rel=\"noopener\">WP Super Cache<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"726\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/06\/seo-resource1.png\" alt=\"wordpress seo plugins\" class=\"wp-image-38797\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-resource1.png 1600w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-resource1-300x136.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-resource1-768x348.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-resource1-1024x465.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2018\/06\/seo-resource1-1500x681.png 1500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s not the only option available, this plugin performs admirably and is almost certainly guaranteed to work with most WordPress installations. Nonetheless, if you&#8217;re using a higher-end host for WordPress, you likely won&#8217;t need this plugin, as your provider will incorporate custom or server-side caching. At WP Engine, WP Super Cache is on our disallowed plugins list because we handle caching more effectively on the server side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll also want to look at SEO &#8220;utility&#8221; plugins, such as <a href=\"http:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noopener\">Redirection<\/a>, which is great for easily making a link <em>nofollow<\/em>, and alerting you to broken links, respectively. Redirection also helps you carry out another key task\u2014correctly redirecting broken links to the right place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you may be looking for a more all-encompassing solution for SEO. While many plugins claim to provide this, a select few truly deliver on it. Two of the top choices in this category are <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a>&nbsp; and <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a>&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both plugins enable you to set post and page titles, meta descriptions, social media snippets, and much more besides, all from a central interface. They can even generate sitemaps and submit them to search engines on your behalf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Ways to Optimize a WordPress Site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, plugins aren\u2019t the &#8220;be-all-end-all&#8221; of <a href=\"https:\/\/wpengine.com\/resources\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizing your site for search engines<\/a>, and there\u2019s plenty you can do without them. For example, we\u2019ve previously looked at some techniques to improve your <a href=\"https:\/\/wpengine.com\/resources\/improve-wordpress-site-speed\/\" target=\"_blank\" rel=\"noopener noreferrer\">site speed<\/a> and <a href=\"https:\/\/wpengine.com\/resources\/improve-wordpress-site-speed\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance<\/a>, as well as various <a href=\"https:\/\/wpengine.com\/blog\/supercharge-site-speed-wp-rocket\/\" target=\"_blank\" rel=\"noopener\">caching options<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While we\u2019re on the subject, you\u2019ll also want to look into <a href=\"https:\/\/wpengine.com\/resources\/optimize-images-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizing your images and media<\/a>. This can make a huge difference to site speeds, bandwidth, and resource usage, and contributes to quicker loading times all around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you\u2019ll also want to look into areas we\u2019ve already discussed, such as your options for <a href=\"https:\/\/wpengine.com\/blog\/plugged-in-sitemap-plugins\/\" target=\"_blank\" rel=\"noopener\">generating sitemaps<\/a>. <a href=\"https:\/\/wpengine.com\/support\/add-ssl-site\/\" target=\"_blank\" rel=\"noopener\">Converting your site to HTTPS<\/a> is also an essential step. While an explanation on that topic is outside of the scope of this piece, it\u2019s a ranking factor you\u2019ll definitely want to focus on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Coding Tips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If you&#8217;re interested in diving in even deeper to improve your SEO, see below for a few important coding tips you can take advantage of at the theme-building level.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Semantic HTML<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1656\" height=\"740\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/07\/Semantic-HTML-.png\" alt=\"WordPress SEO Tips: Using Semantic HTML\" class=\"wp-image-28442\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-.png 1656w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML--300x134.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML--768x343.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML--1024x458.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML--303x135.png 303w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML--1119x500.png 1119w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">One of the first things you should do when you start coding a theme is to make sure you are using Semantic HTML. Semantic helps search engines find out more about your content by conveying context. For example, content in the site navigation section of a theme is tagged with a &lt;nav&gt; element around the code. Alternatively, advertising that doesn\u2019t have anything to do a site&#8217;s content is tagged with an&nbsp; &lt;aside&gt; element to help search engines better distinguish what&#8217;s what.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1460\" height=\"750\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2.png\" alt=\"WordPress SEO Tips: Showing code improvements with Semantic HTML\" class=\"wp-image-28443\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2.png 1460w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2-300x154.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2-768x395.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2-1024x526.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2-280x144.png 280w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/Semantic-HTML-2-973x500.png 973w\" sizes=\"auto, (max-width: 1460px) 100vw, 1460px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Search engines are getting smarter and more effective all the time, but don\u2019t rely on search engines to interpret what your page is about. Instead, it&#8217;s beneficial to help the search engines along by being explicit regarding what your page is about. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CSS and Speed<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"786\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/07\/CSS-Speed.png\" alt=\"WordPress SEO Tips: Image of code showing fewer CSS calls for higher speed\" class=\"wp-image-28444\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed.png 1654w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed-300x143.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed-768x365.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed-1024x487.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed-303x144.png 303w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/CSS-Speed-1052x500.png 1052w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">With speed in mind, Google has recommended a new way of doing things. Early web design involved inline CSS. In other words, you would have a particular element in your HTML and you would go ahead and just apply that style right there to that element. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Then, everybody got better practices and started putting them into CSS files. So you would have something like main.css and you would link to it from the head of your document. We are, in a way, reverting back to the older style except we are doing it with better practices. That is by taking the CSS that is in the CSS doc and putting it directly in the head on the HTML page. <\/span><span style=\"font-weight: 400\">What that does is takes away an additional call when a browser is trying to bring up a page. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Going back to the problem with prefab themes: most themes are calling all different kinds of files. They usually call multiple CSS files, multiple JavaScript files and so on. That can slow down being able to render that page. The newer trend is to start putting CSS directly on the page in the header. Additionally, along with the same lines, you need to be putting all of your JavaScript and anything that is beyond HTML at the end of your page. That way, it will make it load significantly faster and then go and grab that JavaScript and execute it if needed.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Header Footer Plugin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Let\u2019s say that you\u2019ve already put your theme together and you\u2019ve done the most you can do. Then, as you get going, you realize you have JavaScript you need to put in for, say, a social sharing plugin. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">For this after-the-fact problem, you can use the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/header-footer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Header Footer plugin<\/span><\/a><span style=\"font-weight: 400\">. This is a solid plugin that has been around for a while; it&#8217;s free and highly recommended. If you&#8217;re running the Yoast SEO plugin, as soon as you activate the Header Footer plugin, Yoast will give you a warning. Just ignore it. As long as you use this to insert code in the header and footer of your pages then it\u2019s not going to mess up or override what the Yoast plugin does. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Image Optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><a href=\"https:\/\/wpengine.com\/resources\/how-to-optimize-images-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image optimization<\/a> is one of the biggest improvement opportunities people are missing out on with their sites\u2014particularly when it comes to mobile. We\u2019ve gotten used to broadband or flooding our blog posts with huge images intended for desktop browsers. However, as we now know, more and more of our traffic is mobile. If you still have those big images on your site, it\u2019s going to take longer for mobile users to load them. These are some of the things Google takes into account when it ranks your site in its results. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ImageOptim<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"674\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/07\/ImageOptim.png\" alt=\"WordPress SEO Tips: ImageOptim screenshot\" class=\"wp-image-28454\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim.png 1712w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim-300x118.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim-768x302.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim-1024x403.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim-303x119.png 303w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/ImageOptim-1270x500.png 1270w\" sizes=\"auto, (max-width: 1712px) 100vw, 1712px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">When on WordPress creating a new post, the first thing to do is compress the image before uploading it.&nbsp;<\/span><a href=\"https:\/\/imageoptim.com\/mac\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">ImageOptim<\/span><\/a><span style=\"font-weight: 400\"> is a free app for Macs with plenty of Windows equivalents. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monitoring SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">While all the above is helpful as your creating a site or new content, ongoing monitoring is also needed to alleviate the inevitable issues that will arise\u2014with SEO and beyond. One great way to keep an eye on things (with a lens for SEO performance) is with <\/span><a href=\"https:\/\/developers.google.com\/webmaster-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Google Search Console<\/span><\/a><span style=\"font-weight: 400\">. Google has worked pretty hard to keep this updated. It will tell you what errors you have so you can address them relatively easily. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Site Auditing Tool<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"750\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools-.png\" alt=\"WordPress SEO Tips: Using a site auditing tool \" class=\"wp-image-28463\" srcset=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools-.png 1654w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools--300x136.png 300w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools--768x348.png 768w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools--1024x464.png 1024w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools--303x137.png 303w, https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2017\/07\/SIte-Auditing-Tools--1103x500.png 1103w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A site auditing tool will automatically monitor your site weekly or monthly. Things break all the time. Particularly if you are not the only one who access to your site. The other thing is, the internet is never stagnant, you are always vulnerable. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/raventools.com\/site-auditor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Site Auditor<\/span><\/a><span style=\"font-weight: 400\"> does exactly what was just described. It\u2019s the quintessential tool for site auditing to ensure your SEO is kept at peak performance.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Support For Improving WordPress SEO From WP Engine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is infinitely easier when you\u2019re using a platform like WordPress. What\u2019s more, having a top-quality <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">managed host<\/a> at your side powering your site can help immensely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a <a href=\"https:\/\/wpengine.com\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting provider built for WordPress<\/a>, like <a href=\"https:\/\/wpengine.com\" target=\"_blank\" rel=\"noopener\">WP Engine<\/a>, you\u2019ll have automatic HTTPS, a site running quickly on a highly-tuned server, and much more. To discuss what WP Engine can do for you, <a href=\"https:\/\/wpengine.com\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In brief, Search Engine Optimization (SEO) improves your website to increase visibility in popular search engines such as Google. It\u2019s a popular topic, with enough depth and detail that just getting started can seem daunting. The good news is there are some basic tactics you can use to make sure your content ranks well without<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":200,"featured_media":0,"template":"","resource-topic":[904,910,901],"resource-role":[895,906,897,903,1296],"resource-type":[916],"class_list":["post-38796","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enhance WordPress SEO: Proven Strategies for Optimization<\/title>\n<meta name=\"description\" content=\"Boost your WordPress SEO with our comprehensive guide. 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