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<\/figure>\n\n\n\nHere are the top services to add to your web design business in 2021:<\/strong><\/p>\n\n\n\n According to The business of web design report, the top service most digital creatives are considering adding to their business is content strategy and creation. Content marketing is the creation, publication, and promotion of web content, that\u2019s usually monitored so its results can be tracked, measured, and in this case shared with the client.<\/p>\n\n\n\n Content strategy<\/strong><\/p>\n\n\n\n Content strategy is a great service to add, especially if your client\u2019s website can profit from having a blog to better inform their visitors or to drive more visitors to the site with organic SEO. Consider crafting a content strategy for them. Depending on your client\u2019s knowledge of content marketing, this may be a super valuable service that they may not even know they need.<\/p>\n\n\n\n Content creation<\/strong><\/p>\n\n\n\n Creating content may seem like a bigger task to tackle, but chances are if you\u2019ve been able to navigate this for your own business, all you have to do is replicate and apply it to clients! <\/p>\n\n\n\n Drew from Funkhaus<\/a>, a web design agency in Los Angeles, recommends adding content strategy and creation as services for several reasons. <\/p>\n\n\n\n \u201cWhether the goal is to build community, grow brand recognition, drive higher conversion rates, or grab a competitive edge, the advantage of delivering a consistent narrative and developing a digital persona that speaks directly to an audience across platforms is crucial in today\u2019s environment.\u201d <\/p>\n\n\n\n A great way to introduce content as a service would be with new clients! Funkhaus has a seamless process of selling content as a service that helps both them and the client get on the same page. <\/p>\n\n\n\n \u201cWhen we first sit with a potential client we ask one simple question\u2026who is your brand? If they hesitate, or don\u2019t have the answer, we know that doing a deep dive and developing a brand ethos that speaks for the company to both internal and external audiences is step one. Everything will spin from that document; copywriting, company positioning, voice and tone, and a foundational content marketing strategy.\u201d<\/p>\n\n\n\n Adding an SEO strategy may be just the service your business needs this year. As you know, great search engine optimization can create an increase in traffic to a website. If optimized correctly and effectively, these visitors will be a part of your target audience which can result in more leads and more conversions for that site! <\/p>\n\n\n\n If you\u2019re a web designer, chances are you\u2019re already designing and building a site that may already be optimized, so adding SEO as a service may not even be additional work on your part! Clients may already have their content ready to go for their new website that you\u2019re building. However, maybe their content isn\u2019t optimized for SEO, which means they\u2019ll have a tough time ranking on Google. They may not understand SEO or how to optimize for keywords<\/a>, so this is a perfect opportunity for you! <\/p>\n\n\n\n Make sure you have a solid understanding of how to optimize a WordPress site for SEO. Then, do some research to see what your competitors are charging for SEO as a service to price match. <\/p>\n\n\n\n There are more ways to make sure your WordPress site is optimized. Check out this free lesson on HubSpot Academy<\/a> to learn more about how to optimize your site. <\/p>\n\n\n\n Note: <\/strong>If you need help selling this service to a new or existing client, be sure to mention that it creates a better user experience, which can be the difference between gaining a customer or losing an opportunity. Plus without proper optimization, customers and search engines might struggle to find their site.<\/p>\n\n\n\n Mobile is becoming more and more popular, which means more visitors are relying on their phones for information. If you consider yourself a coding wizard, developing mobile apps is the perfect service to add to your business. While there are beginner resources and tools out there to help anyone create an app, you\u2019ll find most people will outsource because they simply don\u2019t have the time to learn a new skill. That\u2019s where you come in. <\/p>\n\n\n\n Because mobile is growing in popularity, the need for talented, mobile app developers that can code is too. Do some research and see how many of your local competitors are offering this as a service and how much they\u2019re charging for it. If none of them are offering it as a service, this is the perfect opportunity to create a unique selling point between you and another agency.<\/p>\n\n\n\n Analytics and data are some of the most valuable reports for any business owner, no matter the profession. From these reports, you can find clear indicators of what\u2019s working on a site and what isn\u2019t. If your client is already asking you to create a new site for their business, it\u2019s because they care about traffic and visitors; and if they care about those two things, they (should!) care about analytics reports. <\/p>\n\n\n\n As a web designer, this can be a great service to add for clients wanting to see the results and see the impact that the site has on their potential clients. Jon at Cooperata<\/a>, a small niche web development and branding agency, highly recommends adding analytics reports to all web design clients. <\/p>\n\n\n\n \u201cThere’s really no reason not to add it. Adding analytics is like having a 24\/7 quality control expert monitor your site. You can really take your site to the next level. Analytics can help business owners determine if a website is really converting to sales or reaching the right customers.\u201d<\/p>\n\n\n\n This service may seem daunting if you\u2019ve never dabbled in analytics before, but don\u2019t fret. Jon\u2019s team has a few pieces of advice for those new to the idea, including the concept of outsourcing to a professional. <\/p>\n\n\n\n \u201cWe’d recommend partnering with an agency or SEO professional that knows how to set up and evaluate the information analytics brings to the table. Data analysis can be very complex at times. The average business owner may find it tough to understand the benefit of using website analytics, so find a pro that’s willing to educate on analytics as well as help manage the process.\u201d<\/p>\n\n\n\n Video production is a great, one-off service to add to your business! If you\u2019re looking for an easy service for one-and-done client relationships, videos are it. Why? Because clients looking for videos are usually <\/em>wanting one video for their new site, for their social media accounts, or for another reason. They\u2019re looking to outsource this skill to show off their business in the best way possible. If you have any sort of videography skills, use them! <\/p>\n\n\n\n Not 100% confident in your video skills quite yet? Not a problem. Try creating a video to market your own business as you would for a client. This gives you some experience and practice. Then, try offering video production to smaller clients and work your way up from there. <\/p>\n\n\n\n Social media, like mobile, is growing in popularity every day. More brands are moving to social media for brand awareness opportunities, advertising, etc. This is a huge window of opportunity, especially if the clients you work with tend to be less social media savvy.<\/p>\n\n\n\n If you already have a solid following, presence, and engagement for your own brand or business, this is a great starting place! Use your own social accounts as an example when you start selling social media content as a service. If you still have some work to do for your own accounts, do some research, tweak your strategy, and beef those accounts up before you start selling social media content as a service. <\/p>\n\n\n\n Pro-tip:<\/strong> This is a great way to earn recurring revenue because social media is always on and the need for content never runs out.<\/p>\n\n\n\n Do you have an area (or areas!) of expertise but not sure if you have the time to execute those services for multiple clients? Consulting is the perfect option!<\/p>\n\n\n\n You can consult in pretty much any topic. For Evolve-Creative, they package up several services that they know their clients may want consulting for and offer a full package for $149! <\/p>\n\n\n\n Here are the services they include in that package: <\/strong><\/p>\n\n\n\n There are other, simpler options for consulting as well. Think about what you feel comfortable consulting for and consider adding it as a service. <\/p>\n\n\n\n Marketing is such a broad service in general and because of this, many of your clients probably don\u2019t even know where to start when it comes to marketing! HubSpot<\/a> defines marketing as, \u201cThe process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests.\u201d<\/p>\n\n\n\n Most, if not all, of your clients have some semblance of a marketing strategy or tactics in place but they may not have the time or resources to do the research to better know who their target market is, how they compare to their competitors, and what their unique selling proposition is. There are many ways to offer marketing as a service but my advice is to make it simple: offer marketing research or marketing deliverables.<\/p>\n\n\n\n The research side of marketing is a great opportunity if you\u2019re a web designer that\u2019s analytical, loves research, and enjoys finding answers to unsolvable problems. This is also a great opportunity if you don\u2019t have a ton of time to dedicate to creating marketing deliverables when one or many clients need them.<\/p>\n\n\n\n I know research isn\u2019t everyone\u2019s forte, so maybe email marketing or graphic design is more your speed. This can be a good fit for clients who need some marketing materials for a specific event or grand opening they\u2019re having.<\/p>\n\n\n\n Whether you choose to offer marketing research or deliverables, you should get to know your strengths and learn how to use those to your advantage for growing your own business.<\/p>\n\n\n\n One of our client\u2019s favorite services is offering hosting to their<\/em> clients. Why? Because it\u2019s minimal work on their end and often the client has no idea that WP Engine <\/a>is behind-the-scenes. It\u2019s also great to make more money by adding hosting as one of the services in a maintenance plan! You can approach this in a couple different ways.<\/p>\n\n\n\n\n
\n\n\n\nCreate Content<\/h2>\n\n\n\n
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\n\n\n\nImplement an SEO Strategy<\/h2>\n\n\n\n
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\n\n\n\nDevelop Mobile Applications<\/h2>\n\n\n\n
\n\n\n\nSupply Analytics Reports<\/h2>\n\n\n\n
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\n\n\n\nOffer Videos<\/h2>\n\n\n\n
\n\n\n\nCraft Social Media Content <\/h2>\n\n\n\n
\n\n\n\nConsider Consulting<\/h2>\n\n\n\n
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\n\n\n\nProvide Marketing Research or Deliverables<\/h2>\n\n\n\n
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\n\n\n\nUtilize your Hosting Partner by Offering Hosting<\/h2>\n\n\n\n
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