{"id":40595,"date":"2021-08-11T10:00:00","date_gmt":"2021-08-11T15:00:00","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=40595"},"modified":"2023-11-01T15:51:25","modified_gmt":"2023-11-01T20:51:25","slug":"best-wordpress-plugins-business-site","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/best-wordpress-plugins-business-site\/","title":{"rendered":"Best WordPress Plugins: Innovative Solutions for Your Business Site"},"content":{"rendered":"\n

Starting an online business or taking your current business online is no easy feat\u2014you wear a lot of hats to ensure your site or the sites you build are high-performing and user-friendly!<\/p>\n\n\n\n

One of the best ways WordPress users can boost site experience and functionality is by tapping into the expansive ecosystem of WordPress plugins<\/a> available today. From support and chat features to SEO and eCommerce optimization, there are tons of plugins to choose from.<\/p>\n\n\n\n

That said, it can certainly be overwhelming to work your way through the tens of thousands of plugin options out there\u2014and choosing a low-quality plugin, or one that’s not the right fit for your site can create problems down the road rather than solving them. <\/p>\n\n\n\n

So which plugins are the best fit? <\/p>\n\n\n\n

Rather than spending hours researching the basics, we\u2019ve compiled a list of a few must-have plugins that are great for every business site. <\/p>\n\n\n\n

\n\n\n\n

What are the Best WordPress Plugins and Why Do They Matter for Your Site?<\/h2>\n\n\n\n

If this is your first time building a website, you might not be 100% sure what a WordPress plugin is or does\u2014and that\u2019s okay! A WordPress plugin is an application of code that essentially adds functionality or a specific feature to your website.<\/p>\n\n\n\n

There are nearly 60,000 plugins available in the WordPress plugin directory<\/a>, and that doesn’t take into account the thousands of additional, premium plugins available via specific plugin authors. It\u2019s common for developers or web designers to have several plugins installed to enable a range of basic to professional features such as having a contact page, spam checkpoints, cart check-out, traffic conversion\u2014the list goes on and on!<\/p>\n\n\n\n

The main role of using a plugin is to help get the most out of your website for you and your visitors. By giving users the best experience and having the tools to build and nurture that customer relationship, your results will speak for themselves. <\/p>\n\n\n\n

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The Best WordPress Plugins for Your Business Site<\/h2>\n\n\n\n

Having too many plugins will weaken your site performance and negatively impact your overall user experience. Hence, it’s important to choose your plugins wisely. This nifty list checks all the plugin boxes for building and running a thriving business site. <\/p>\n\n\n\n

Here are the 12 must-have WordPress plugins for your business site: <\/strong><\/p>\n\n\n\n

    \n
  1. Jetpack <\/a><\/li>\n\n\n\n
  2. Akismet Anti-spam <\/a><\/li>\n\n\n\n
  3. Polylang <\/a><\/li>\n\n\n\n
  4. Elementor <\/a><\/li>\n\n\n\n
  5. WP Shortcodes <\/a><\/li>\n\n\n\n
  6. Support Candy<\/a><\/li>\n\n\n\n
  7. Tidio Live Chat<\/a><\/li>\n\n\n\n
  8. Hubspot<\/a> <\/li>\n\n\n\n
  9. Yoast <\/a><\/li>\n\n\n\n
  10. OptinMonster<\/a><\/li>\n\n\n\n
  11. MonsterInsights<\/a> <\/li>\n\n\n\n
  12. WooCommerce<\/a><\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    1. Jetpack: One of the Best WordPress Plugins for Enhanced Functionality<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Jetpack<\/a> is a \u201cjack-of-all-trades\u201d plugin that offers a convenient and easy way to get started in using, managing, and customizing your website. It boosts your site with a handful of robust features, including analytics, content tools, social sharing, and more. <\/p>\n\n\n\n

    From powerful tools that help you customize the design of your site to intuitive services that help boost your marketing efforts, it\u2019s packed with options to optimize your business site. <\/p>\n\n\n\n

    It\u2019s arguably one of the most versatile plugins available which is why there are more than five million active plugin installations Jetpack to date!<\/p>\n\n\n\n

    \n\n\n\n

    2. Akismet Anti-Spam: One of the Best WordPress Plugins for Spam Control<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Both you and your potential clients\u2019 credibility is on the line and nothing ruins it faster than spam!<\/em><\/p>\n\n\n\n

    As the name suggests, Akismet Anti-Spam<\/a> will keep your comments clean and free of malicious content. It checks every comment on your site to identify whether or not it\u2019s spam.<\/p>\n\n\n\n

    If you wanted to be more hands-on with checking, you can adjust the settings so it enables you to manually mark comments as spam, or approve comments that may have accidentally been flagged. <\/p>\n\n\n\n

    \n\n\n\n

    3. Polylang: One of the Best Translation Plugins for WordPress<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    In today\u2019s globalized world, it\u2019s important to speak to your customers in their language. 90% of Internet users prefer to surf online<\/a> in their native language.<\/p>\n\n\n\n

    There are major advantages to having a WordPress translation plugin like Polylang<\/a>! First, you\u2019ll expand your potential audience by reaching them in the comforts of their own language. Second, introducing additional languages improves your chances of ranking for a specific region and in several languages which will allow even more traffic to flock to your site. <\/p>\n\n\n\n

    It translates all your WordPress site content including posts, pages, categories, and tags into more than 40 languages.<\/p>\n\n\n\n

    \n\n\n\n

    4. Elementor: One of the Best WordPress Plugins for Seamless Website Building<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Design your website with ease thanks to the Elementor plugin<\/a> (no coding hassle)!  <\/p>\n\n\n\n

    This live page builder allows you to design WordPress sites in real-time and view the updates. With an easy-to-use, drag-and-drop interface, you can effortlessly create the website of your dreams with advanced design capabilities.<\/p>\n\n\n\n

    This plugin packs a double-punch when it comes to visual website curb appeal and functionality!<\/p>\n\n\n\n

    \n\n\n\n

    5. Shortcodes Ultimate: One of the Best Plugins for Efficient WordPress Shortcodes<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Unlock access to a comprehensive collection of visual and functional shortcodes for your WordPress Dashboard editor! <\/p>\n\n\n\n

    Installing too many plugins can bog down your site performance so Shortcodes Ultimate<\/a> provides strategic codes so you can still add the site elements you want without compromising quality. <\/p>\n\n\n\n

    This shortcodes WordPress plugin offers a list of 50+ shortcodes that can be used to create elements like QR codes, galleries, buttons, tabs, headings, testimonials, progress bars, and many more.<\/p>\n\n\n\n

    \n\n\n\n

    6. Support Candy: One of the Best WordPress Plugins for Superior User Support<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Poor customer service costs businesses over $75 billion<\/a> per year in the US alone. That\u2019s huge. <\/p>\n\n\n\n

    Don\u2019t ding your visitors and potential customers with bad support experience\u2014take care of them with a helpdesk ticket system using SupportCandy.<\/a> <\/p>\n\n\n\n

    To have this plugin installed means you\u2019re proactively ready to support your audience with any hiccups or questions they may have for your services.<\/p>\n\n\n\n

    \n\n\n\n

    7. Tidio Live Chat – One of the Best WordPress Plugins for Real-time Engagement<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    No need for the dreaded \u201con-hold\u201d and phone-cord twirling, consumers enjoy when businesses have live chat<\/a> touchpoints available. <\/p>\n\n\n\n

    The Tidio plugin<\/a> is a live chat service that offers easy and intuitive chat box systems, even offering the help of chatbots too! When you go offline, Tidio allows you to collect messages from your site visitors to follow up as soon as you\u2019re back. <\/p>\n\n\n\n

    A feature such as live chat is advantageous because it can generate more customer leads for your business!<\/p>\n\n\n\n

    \n\n\n\n

    8. HubSpot: The Best WordPress Plugin for Comprehensive Marketing Solutions<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    HubSpot <\/a>will become your new marketing insights bestie. <\/p>\n\n\n\n

    This powerful marketing WordPress plugin packs a lot of neat features into one as a Customer Relationship Management system. Turn website visitors into new leads by adding them into forms (thanks to popups) and using the email marketing tools to nurture them into sales. <\/p>\n\n\n\n

    The handy analytics feature of the plugin helps track growth and measure KPI progress. Building a business website isn\u2019t easy so this helps ensure you\u2019re getting a return on the investment. <\/p>\n\n\n\n

    I can\u2019t recommend it enough for anyone trying to grow their online business. <\/p>\n\n\n\n

    \n\n\n\n

    9. Yoast SEO: One of the Best WordPress Plugins for Search Engine Optimization<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    It\u2019s no secret that there\u2019s a lot of competition in the world of search engines. Yoast<\/a> is the SEO WordPress plugin that\u2019s here to help visitors find your website through the thick of it so the Google fairies rank your site higher. <\/p>\n\n\n\n

    SEO is so<\/em> important to optimize every post and page for maximum exposure! Doing so will ensure you\u2019re getting the most (and more) out of your website traffic. <\/p>\n\n\n\n

    While you\u2019re editing content, this plugin will help you preview how it\u2019ll display in search engine results and also make suggestions to increase rankings. <\/p>\n\n\n\n

    Content is king and Yoast is there to get your business on top (of the search results list)! <\/p>\n\n\n\n

    \n\n\n\n

    10. OptinMonster: One of the Best WordPress Plugins for Lead Generation<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Another awesome plugin for lead generation is OptinMonster<\/a>.<\/p>\n\n\n\n

    Even with the rise of social media and other digital touchpoints, email marketing remains the most effective way<\/a> to nurture leads and turn them into customers. People who buy products marketed through email spend 138% more <\/a>than those who do not receive email offers!<\/p>\n\n\n\n

    This plugin\u2019s specialty is to strategically grow your email marketing list using pop-ups and content upgrades. <\/p>\n\n\n\n

    You\u2019ll be able to customize the look of each opt-in and then integrate them with email providers for seamless list building. Their dashboard provides plenty of data, so you\u2019ll always be informed about which design decisions matter most!<\/p>\n\n\n\n

    \n\n\n\n

    11. MonsterInsights: One of the Best WordPress Plugins for Insightful Analytics<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Okay, maybe you\u2019re seeing a pattern here\u2014analytics are crucial for determining the opportunities to get the most out of your business site.<\/p>\n\n\n\n

    The powerful Google Analytics dashboard created by MonsterInsights<\/a> tells you what is and isn\u2019t working for your business strategy!<\/p>\n\n\n\n

    Take the guesswork out of your business by displaying your Google Analytics data right in WordPress. By housing everything in the same spot, you\u2019ll be able to keep these stats front and center every time you log in to make a change, and in turn, monitor how those changes affect your site traffic. <\/p>\n\n\n\n

    The plugin is easy to install and features an intuitive dashboard so there\u2019s no technical or coding background required! <\/p>\n\n\n\n

    \n\n\n\n

    12. WooCommerce: The Best WordPress Plugin for eCommerce<\/h3>\n\n\n\n
    \"12<\/figure>\n\n\n\n

    Wield the freedom to run your business the way you see fit thanks to this plugin!<\/p>\n\n\n\n

    WooCommerce<\/a> is a flexible, open-source eCommerce plugin to integrate your content and commerce needs. Fresh off the download, this plugin offers a range of robust features from turnkey solutions to advanced, customizable setups. Learn more about WooCommerce features here<\/a>. <\/p>\n\n\n\n

    It offers essential amenities such as product, cart, and checkout pages with secure payment systems. The plugin is also stocked with several logistic feature options like shipping arrangements, tax calculations, and label printing. WooCommerce is also compatible with other popular plugins\/apps like Google Analytics, MailChimp, and Facebook<\/a>. <\/p>\n\n\n\n

    Take it a step further with paid plugin extensions and you can accept bookings, open memberships, create subscription boxes, and lots more! <\/p>\n\n\n\n

    \n\n\n\n

    Discover the Best WordPress Plugins for Enhancing Your Business Site<\/h2>\n\n\n\n

    That\u2019s a wrap on the must-haves list! From security and malware scans, to analytics and sales, you\u2019re now equipped with the best WordPress plugin recommendations for your site to thrive and maintain with basic housekeeping.<\/p>\n\n\n\n

    With these handy plugins in your toolbelt, you can design, build, and manage the most badass website of your business dreams! <\/p>\n\n\n\n

    Want to find even more plugin recommendations for your niche or a specific kind of functionality? Check out The Ultimate Guide to WordPress Plugins<\/a> for a look at more than 100 of the top choices for your sites. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Starting an online business or taking your current business online is no easy feat\u2014you wear a lot of hats to ensure your site or the sites you build are high-performing and user-friendly! One of the best ways WordPress users can boost site experience and functionality is by tapping into the expansive ecosystem of WordPress plugins…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":145508,"template":"","resource-topic":[1396,905,908,904,912,901],"resource-role":[],"resource-type":[916],"class_list":["post-40595","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTop-Rated WordPress Plugins for Your Business Site<\/title>\n<meta name=\"description\" content=\"Discover the best WordPress plugins to enhance your business. 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