{"id":41582,"date":"2022-02-08T13:16:00","date_gmt":"2022-02-08T19:16:00","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=41582"},"modified":"2023-05-08T16:28:28","modified_gmt":"2023-05-08T21:28:28","slug":"blog-posts-for-seo","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/","title":{"rendered":"How to Structure Blog Posts for Search Engines and People"},"content":{"rendered":"\n<p>Ever noticed how top-ranking blog posts are also the ones you <em>enjoy<\/em> reading the most? And I don\u2019t just mean that they\u2019re informative and well researched\u2014these posts go one step further and tick all the boxes when it comes to readability.<\/p>\n\n\n\n<p>Does this mean you need to be the best writer in the room to rank well with search engines? Not even close. What you do need, though, is a solid structure for your content.<\/p>\n\n\n\n<p>Well-structured content doesn&#8217;t only add value to readers. It also helps search engines to understand what your content is all about, improving your rankings.<br><br>In this article, we\u2019ll take a good look at what goes into creating the perfect structure\u2014one that\u2019s bound to set your article up for success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Use Keyword Research Early in the Creative Process<\/h2>\n\n\n\n<p>Before diving into planning your blog post\u2019s structure, you\u2019ll need to be sure you\u2019re making the right points. This is where <a rel=\"noreferrer noopener\" href=\"https:\/\/dash.marketing\/blog\/keyword-discovery-produce-creative-content\/\" target=\"_blank\">keyword discovery can help shape your content<\/a> and we recommend making it one of the first steps in your content creation process.<\/p>\n\n\n\n<p>Think of it as a foundation on which you\u2019re about to build your entire article. Without it, you can easily lose sight of the big picture and the value you\u2019re trying to bring to the table.<\/p>\n\n\n\n<p>Look out for long-tail keywords which are usually in the form of phrases or short sentences. They can tell you a lot about what readers really want. I like to think of this as insight into the \u201cwhy\u201d behind a user\u2019s search query.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/ahrefs.com\/keyword-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> and <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> are some of the most popular choices for keyword research. If you\u2019re on a budget though, you could try out <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answer the Public<\/a>, <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a>, or even the automatic suggestions generated by Google at the bottom of each search results page.&nbsp;<\/p>\n\n\n\n<p>If all of this seems out of your comfort zone, don\u2019t stress. There are plenty of service providers <a rel=\"noreferrer noopener\" href=\"https:\/\/dialedlabs.com\/keyword-research-service\/\" target=\"_blank\">who can help to shortcut this process<\/a> for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Work with SEO\u2014Not Against It<\/h2>\n\n\n\n<p>Aside from the odd anomaly, it\u2019s difficult to rank pages with limited content nowadays. Search engines have done well to teach us that they value quality over quantity.<\/p>\n\n\n\n<p>Where it used to be possible to rank a \u201cblog post\u201d with 200 words in almost any niche, today that\u2019s the exception, not the norm. There\u2019s a lot of content on the internet nowadays, so being \u201cgood enough\u201d is rarely good enough anymore.<\/p>\n\n\n\n<p>The takeaway here is to create content that is the very best. What we mean by this is you want to create a single \u201clong-form\u201d article that\u2019s detailed and informative, as opposed to creating a handful of shallow articles.<\/p>\n\n\n\n<p>Your goal is to give readers a post that answers their search query.<\/p>\n\n\n\n<p>This lets Google know that you are a voice of authority within your niche, improving both your rankings and organic search traffic.<\/p>\n\n\n\n<p>You can use these simple ways to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify all your long-tail keywords and topics<\/li>\n\n\n\n<li>Cluster the ones that are similar&nbsp;<\/li>\n\n\n\n<li>Create one authoritative article that encompasses all of these talking points<\/li>\n<\/ul>\n\n\n\n<p>Not only will you draw more readers to your website but you will also keep them there longer. Once a reader knows that you have a wealth of information on their subject of interest, they\u2019re going to continue reading additional articles and will be more partial to buying your product too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Everything You Need to Create a Great Blog Structure<\/h2>\n\n\n\n<p>Now that you have your topic and keywords finalized, it\u2019s time for the most important element\u2014creating a structure for your long blog post.<\/p>\n\n\n\n<p>Anyone experienced with writing and using SEO would agree that a well-planned structure gives birth to a great article. Not only do you make it easier for your readers to digest your content, but it\u2019s much easier to write too!<\/p>\n\n\n\n<p>Think of it this way\u2014if you spare a few minutes and list all the different things you\u2019d like to talk about, half your work is done.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/08\/blog-posts-for-seo-3-784x523.jpg\" alt=\"a designer sketches layouts for web pages\" class=\"wp-image-41594\"\/><\/figure>\n\n\n\n<p>What works for many writers is to brainstorm and write down whatever comes to mind regarding the subject. Ask yourself questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the overall message I want to get across here?<\/li>\n\n\n\n<li>Does the reader need an introduction to help them to fully understand the point I\u2019m making?<\/li>\n\n\n\n<li>What are the takeaways I want them to leave with after finishing this article?<\/li>\n\n\n\n<li>Am I asking them to take a certain action after reading this article?<\/li>\n<\/ul>\n\n\n\n<p>Once all of these ideas are on paper (or a WordPress draft post), you can cross-reference all of this with your list of keywords. From there, you can reorder this information into a logical flow.<\/p>\n\n\n\n<p>You\u2019re left with an outline that\u2019s about to be the very skeleton of your article. What begins as a messy process can end up helping a lot when you sit down to write.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An Engaging Introduction<\/h3>\n\n\n\n<p>If you know a thing or two about how the internet works, you know that first impressions are everything. After all, you only get a few seconds to reel your audience in and keep them there.<\/p>\n\n\n\n<p>For instance, scroll back to the introduction of this article and you&#8217;ll notice that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first paragraph starts off to engage you.&nbsp;<\/li>\n\n\n\n<li>The next paragraph is where I hope to inspire confidence in your writing.&nbsp;<\/li>\n\n\n\n<li>After this, I make a short point to confirm that SEO and great content are linked to one another.&nbsp;<\/li>\n\n\n\n<li>Lastly, I close off with a paragraph that explains what you&#8217;ll learn in this article and affirm that you&#8217;re in the right place if you want to learn about structuring content.<\/li>\n<\/ul>\n\n\n\n<p>Your takeaway from all of this is something incredibly straightforward. A strong introduction is not only catchy but also gives your visitors a good idea about what they can expect from your blog post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content That\u2019s a Breeze to Read<\/h3>\n\n\n\n<p>Reading a blog post shouldn\u2019t feel like a chore. Luckily, there are some simple methods to take any old \u201cwall of text\u201d and turn it into a piece of content that is much easier to read.<\/p>\n\n\n\n<p>As a general rule of thumb, readers and search engines alike, prefer content that\u2019s simple and easy to read. Leave the fancy words and overly complex sentences aside when writing content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/08\/blog-posts-for-seo-4-784x523.jpg\" alt=\"a woman works at a computer in front of a brick wall\" class=\"wp-image-41597\"\/><\/figure>\n\n\n\n<p>To make your articles user-friendly here are some helpful guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research your content well<\/li>\n\n\n\n<li>Use short paragraphs; I find 2-5 lines (on desktop) works well<\/li>\n\n\n\n<li>Don\u2019t use run-on sentences that go forever;&nbsp; use shorter sentences instead<\/li>\n\n\n\n<li>Use bulleted or numbered lists<\/li>\n\n\n\n<li>Provide links to supporting resources<\/li>\n<\/ul>\n\n\n\n<p>Search engines place a lot of importance on user experience, so don&#8217;t write just for the sake of the search engines. Are search engines buying your products? Write for your users to give them the best possible experience.<\/p>\n\n\n\n<p>Using a problem\/solution approach and putting yourself in the readers\u2019 shoes is a foolproof method.<\/p>\n\n\n\n<p>And if you happen to be a website that works with guest writers, don\u2019t forget to create some guidelines for your writers. This ensures continuity across your site, which becomes more and more important as your audience grows.<\/p>\n\n\n\n<p>Those of you who aren\u2019t familiar with content writing can learn more about <a rel=\"noreferrer noopener\" href=\"https:\/\/jaserodley.com\/how-to-write-a-great-blog-post\/\" target=\"_blank\">how to write a great blog post<\/a> right here, or hire an experienced writer to do it for you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Headings to Break up Your Content<\/h3>\n\n\n\n<p>No one likes reading a long continuous chunk of text. It takes more effort and concentration than you\u2019d imagine which is why readers often hit the \u201cback\u201d button if they spot this.<br><br>Instead, use heading tags to break your content into bite-sized sections. These are H1, H2, H3, H4, H5, and H6 HTML tags which follow a <a href=\"http:\/\/www.webpagemistakes.ca\/heading-structure-heading-tag\/\" target=\"_blank\" rel=\"noreferrer noopener\">straightforward hierarchy<\/a>.<\/p>\n\n\n\n<p>When combined with a table of contents, they can help readers to skip ahead to parts of your post that are most important to them.<\/p>\n\n\n\n<p>Search engines, too, use heading tags to get a good idea about the contents of your blog post.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Go Beyond Words<\/h3>\n\n\n\n<p>Media such as embedded videos, images, and infographics add value to your blog by giving your readers more references to the information they\u2019re looking for. This makes for a complete package\u2014a solid source of usable information.<\/p>\n\n\n\n<p>What we\u2019re trying to do here is to add value for readers by creating <em>and curating<\/em> information in a way that educates and entertains them.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/08\/blog-posts-for-seo-5-784x523.jpg\" alt=\"Three people collaborate on a project\" class=\"wp-image-41598\"\/><\/figure>\n\n\n\n<p>Writing descriptive \u201calt text\u201d is a great way of further optimizing your article for search engines and ensures that those with visual impairments can use a screen-reader and fully understand your content without seeing the images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top it Off With a Summary or \u201cCall to Action\u201d<\/h3>\n\n\n\n<p>A good way to end your article is with a final concluding paragraph that summarizes the subject matter, along with a <em>call to action<\/em>. The latter refers to a sentence that nudges the reader to take a particular action. It could be something like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leave a comment<\/strong> below<\/li>\n\n\n\n<li><strong>Sign up<\/strong> for our newsletter<\/li>\n\n\n\n<li><strong>Visit<\/strong> our e-commerce store<\/li>\n\n\n\n<li><strong>Contact us<\/strong> today<\/li>\n<\/ul>\n\n\n\n<p>Each of these examples uses a strong verb (in bold) that implies action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Recipe for the \u201cPerfect\u201d Structure<\/h3>\n\n\n\n<p>When it comes to writing creatively, nothing is set in stone. There are however some basic content writing principles that can elevate your readers\u2019 experience. Knowing how to structure your blog post is one of them.<\/p>\n\n\n\n<p>But is there a secret ingredient that guarantees the success of your blog post? Definitely, and it\u2019s not as secret as you may think. In fact, search engines have been saying it loud and clear for a while now.&nbsp;<\/p>\n\n\n\n<p>And that is\u2014pour your efforts into creating value for your readers. As long as you can effectively communicate your ideas for both readers and search engines to understand, you\u2019re on the road to success.<\/p>\n\n\n\n<p>Experts have been guiding marketers and business owners to <a rel=\"noreferrer noopener\" href=\"https:\/\/jaserodley.com\/how-to-write-a-great-blog-post\/\" target=\"_blank\">produce brilliant blog content<\/a> for years now, and they love to see people get results <em>the simple way<\/em>.<\/p>\n\n\n\n<p>It\u2019s equally crucial to keep your website\u2019s technical SEO in great shape though. <a rel=\"noreferrer noopener\" href=\"https:\/\/rankdefender.com\" target=\"_blank\">Rank Defender<\/a> is passionate about technical SEO, providing no-hassle on-site SEO fixes in line with industry best practices.<\/p>\n\n\n\n<p>Their goal is to remove the hassle of SEO maintenance from your day, so you can focus on producing the best blog and social media content for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever noticed how top-ranking blog posts are also the ones you enjoy reading the most? And I don\u2019t just mean that they\u2019re informative and well researched\u2014these posts go one step further and tick all the boxes when it comes to readability. Does this mean you need to be the best writer in the room to<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","resource-topic":[910],"resource-role":[903,899],"resource-type":[916],"class_list":["post-41582","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Structure Blog Posts for Search Engines and People<\/title>\n<meta name=\"description\" content=\"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Structure Blog Posts for Search Engines and People\" \/>\n<meta property=\"og:description\" content=\"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-08T21:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/08\/blog-posts-for-seo-3-784x523.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/\",\"name\":\"How to Structure Blog Posts for Search Engines and People\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2022-02-08T19:16:00+00:00\",\"dateModified\":\"2023-05-08T21:28:28+00:00\",\"description\":\"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Structure Blog Posts for Search Engines and People\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085\",\"name\":\"WP Engine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"caption\":\"WP Engine\"},\"sameAs\":[\"https:\/\/wpengine.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Structure Blog Posts for Search Engines and People","description":"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"How to Structure Blog Posts for Search Engines and People","og_description":"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!","og_url":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2023-05-08T21:28:28+00:00","og_image":[{"url":"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2020\/08\/blog-posts-for-seo-3-784x523.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/","url":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/","name":"How to Structure Blog Posts for Search Engines and People","isPartOf":{"@id":"https:\/\/wpengine.com\/case-studies\/#website"},"datePublished":"2022-02-08T19:16:00+00:00","dateModified":"2023-05-08T21:28:28+00:00","description":"Content is made for people, but how many people see it in search results depends on what the crawlers like. Write for both with these tips!","breadcrumb":{"@id":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/case-studies\/resources\/blog-posts-for-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/case-studies\/resources\/"},{"@type":"ListItem","position":3,"name":"How to Structure Blog Posts for Search Engines and People"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/case-studies\/#website","url":"https:\/\/wpengine.com\/case-studies\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085","name":"WP Engine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","caption":"WP Engine"},"sameAs":["https:\/\/wpengine.com"]}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/case-studies\/wp-content\/themes\/wpengine-breakthrough\/images\/fallback\/default-grid-resource.jpg","media-type":{"term_id":916,"name":"Article","slug":"article"},"role":"<strong>Roles:<\/strong> Marketer, Site Owner","topic":"<strong>Topics:<\/strong> SEO","_links":{"self":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource\/41582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/media?parent=41582"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-topic?post=41582"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-role?post=41582"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-type?post=41582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}