{"id":42549,"date":"2022-04-12T10:08:00","date_gmt":"2022-04-12T15:08:00","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=42549"},"modified":"2022-06-26T15:28:06","modified_gmt":"2022-06-26T20:28:06","slug":"wordpress-or-squarespace","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-or-squarespace\/","title":{"rendered":"WordPress or Squarespace?"},"content":{"rendered":"\n


When you\u2019re looking to create your own website, there are many decisions you\u2019ll need to make upfront. One of those decisions \u2013 and arguably the most important \u2013 is which Content Management System (CMS) you\u2019ll use.<\/p>\n\n\n\n

CMS platforms such as WordPress and Squarespace provide you with various features to help you build a fully-functional website. By choosing the right one for your needs, you can ensure the best experience possible for both you and your site\u2019s visitors.<\/p>\n\n\n\n

In this post, we\u2019ll introduce WordPress and Squarespace, and discuss the differences between them to help you make your choice. Let\u2019s get started!<\/p>\n\n\n\n\n\n

What Is WordPress?<\/h2>\n\n\n\n
\"what<\/figure>\n\n\n\n

WordPress is a Content Management System (CMS) that enables users to create, manage, and digitally distribute content across the web. There are two different versions of this popular platform, which are:<\/p>\n\n\n\n

  1. Hosted WordPress<\/a> (i.e. wordpress.com)<\/li>
  2. Self-hosted WordPress<\/a> (i.e. wordpress.org)<\/li><\/ol>\n\n\n\n

    The first version will host your website for you, but is more limited in what you can do with your site. Most users will prefer the second version, which offers more flexibility and enables you to choose your own hosting plan<\/a>.<\/p>\n\n\n\n

    What Is Squarespace?<\/h2>\n\n\n\n

    Squarespace is similar to the \u2018hosted WordPress\u2019 version mentioned above, in that it\u2019s an SaaS tool where you pay a monthly fee. In return, you receive access to the back end of your website and all the tools you\u2019ll need \u2013 templates, hosting, a domain, etc.<\/p>\n\n\n\n

    There are also two versions of Squarespace. There\u2019s the standard version, which is for anyone looking to get a site off the ground quickly. The developer version<\/a>, on the other hand, is for more experienced users who want access to the source code.<\/p>\n\n\n\n

    WordPress vs Squarespace<\/h2>\n\n\n\n

    There are many factors to consider when choosing the right platform for your needs. Let\u2019s take a look at a few of the most important.<\/p>\n\n\n\n

    Price<\/h3>\n\n\n\n

    Unlike WordPress, Squarespace offers a price that includes both hosting and support. The plans are as low as $12 per month<\/a> if you pay annually, although pricier plans (including $18, $26, and $40 per month) also exist. If you want a simple blogging platform, Squarespace would suffice.<\/p>\n\n\n\n

    As a CMS, WordPress is free to use. However, if you choose the self-hosted option (which is recommended), you\u2019ll need to pay for your own hosting plan. You\u2019ll want to look for a WordPress host<\/a> that\u2019s familiar with all the ins and outs of the platform. Here at WP Engine, for example, we offer plans starting at $30 per month<\/a>.<\/p>\n\n\n\n

    Winner: Squarespace<\/strong><\/p>\n\n\n\n

    Ease of Use<\/h3>\n\n\n\n

    Squarespace prides itself on being one of the most intuitive website builders that\u2019s currently available. Its drag-and-drop interface, as well as its on-page editing features, makes it easy to implement changes on the front end.<\/p>\n\n\n\n

    WordPress is easy to use, too. However, its interface isn\u2019t quite as intuitive as Squarespace\u2019s. Editing your pages and posts within WordPress requires you to go to the back end, and then return to the front end to see your changes. This can take a little practice to get used to. While that may seem complicated at first, the WordPress CMS is easy to understand even by users with no coding experience.<\/p>\n\n\n\n

    Winner: Squarespace<\/strong><\/p>\n\n\n\n

    Functionality<\/h3>\n\n\n\n

    There\u2019s no denying that Squarespace offers many features out-of-the-box, as well as some useful add-on integrations<\/a>. However, there\u2019s a clear limit to what you can do to customize your Squarespace site. This is where WordPress differs considerably, as it has thousands of plugins<\/a> that users can install to add and expand functionality on their sites. For example, if you wanted to run an advanced commerce site, it would be better to use WordPress instead of a Squarespace website.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    Customizability<\/h3>\n\n\n\n

    Squarespace and WordPress both offer customization options for layout and appearance. These are called templates in Squarespace and themes in WordPress<\/a>, and they enable users to add customized layouts to their websites with no coding knowledge required. Aside from the WordPress theme, you can also improve a WordPress website’s functionality with the right WordPress plugin.<\/p>\n\n\n\n

    However, Squarespace has quite a small number of templates (about 70). As with plugins, this pales in comparison to the thousands offered via the WordPress Theme Directory<\/a> and third-party websites. For users that want to have a premium theme in WordPress, be prepared to pay extra.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    Mobile Compatibility<\/h3>\n\n\n\n

    The rapid increase in mobile device usage has made your website\u2019s mobile compatibility a must. This is why both Squarespace and WordPress offer mobile-first templates, themes, and settings.<\/p>\n\n\n\n

    Every template offered by Squarespace is responsive, and the vast majority of WordPress themes are as well. Even better, both platforms permit the use of Accelerated Mobile Pages (AMP) format<\/a>. You can enable this feature in Squarespace with the click of a button, and its implementation in WordPress<\/a> is also easy.<\/p>\n\n\n\n

    Winner: Tie<\/strong><\/p>\n\n\n\n

    Content Management<\/h3>\n\n\n\n

    Squarespace extends its drag-and-drop interface to its content management screen. This makes it easy to add and move content around each page or post. However, WordPress offers a wider array of advanced features.<\/p>\n\n\n\n

    Foremost, WordPress includes content versioning and the ability to switch between HTML and What You See Is What You Get (WYSIWYG)<\/a> tabs. These mean you can more easily recover older content in the event of accidental deletion. The media library is also a useful addition, and is easy to use on every page and post.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    Security<\/h3>\n\n\n\n

    As a hosted website, Squarespace security is largely handled by the company itself. As the end user, you won\u2019t have to put much effort into securing your website. However, this also means that you don\u2019t get much control over various security features.<\/p>\n\n\n\n

    On the other hand, WordPress security<\/a> is the responsibility of the end user. Of course, WordPress does offer many of its own default security features<\/a>, but you\u2019ll be responsible for installing your own security plugin<\/a> and configuring its settings to your liking. This provides you with greater flexibility, and enables you to lock down your website as tightly as you see fit.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    eCommerce<\/h3>\n\n\n\n

    Can’t decide which platform to use to open an online store? Squarespace offers a built-in eCommerce platform<\/a> which, out of the box, appears to have everything you\u2019d need to run a successful online shop. However, there are a few limitations to keep in mind. For example, Squarespace only enables two payment gateways \u2013 Stripe and PayPal.<\/p>\n\n\n\n

    While WordPress doesn\u2019t offer a built-in eCommerce platform, you can easily \u2018build\u2019 your own using plugins and third-party integrations. You can choose your favorite tool \u2013 such as WooCommerce<\/a> or Shopp<\/a> \u2013 and even implement a variety of payment gateways on your website.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    Search Engine Optimization (SEO)<\/h3>\n\n\n\n

    Last but not least, Search Engine Optimization (SEO) is crucial to getting your content ranked highly in search engines like Google. Squarespace is not very feature-heavy when it comes to SEO, unfortunately, and you can\u2019t add anything to its basic features.<\/p>\n\n\n\n

    WordPress, on the other hand, offers an array of SEO features \u2013 including alt tags, metadata, and rich snippets. It\u2019s also easy to improve your SEO even further through the use of extensive SEO plugins including Yoast<\/a>.<\/p>\n\n\n\n

    Winner: WordPress<\/strong><\/p>\n\n\n\n

    Conclusion: Squarespace or WordPress?<\/h2>\n\n\n\n

    It\u2019s important to keep in mind that every site has different needs. As such, there\u2019s no one platform that\u2019s perfect for all users.<\/p>\n\n\n\n

    However, we highly recommend WordPress in most cases, due to its extreme flexibility and seemingly endless customizability. This is especially true if you are considering building an eCommerce storefront, or if ranking highly in search engines is important to you.<\/p>\n\n\n\n

    Still not convinced you should migrate to WordPress<\/a>? Even WordPress\u2019 few cons, including price and ease of use, aren\u2019t hard-and-fast negatives. While Squarespace may be slightly more affordable, there are plenty of WordPress hosting plans with varying price points. Ease of use also isn\u2019t an issue once you\u2019ve become accustomed to the platform\u2019s back end, which for most users is a surprisingly quick process.<\/p>\n\n\n\n

    Another Reason to Choose WordPress<\/h2>\n\n\n\n

    WP Engine is a WordPress-specific web host that offers excellent service and reliability, as well as one of the most comprehensive WordPress resource centers<\/a> available. If you\u2019re interested in WordPress, be sure to check out WP Engine\u2019s plans page<\/a> to find hosting that’s right for you!<\/p>\n\n\n\n

    Did you find this blog post useful? Need to learn more about Squarespace, such as Squarespace themes, Squarespace app, etc? Leave your thoughts or questions in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

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