{"id":45071,"date":"2021-10-06T10:50:28","date_gmt":"2021-10-06T10:50:28","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=45071"},"modified":"2025-05-13T13:51:13","modified_gmt":"2025-05-13T18:51:13","slug":"are-you-ready-for-the-biggest-cyber-weekend-ever","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/are-you-ready-for-the-biggest-cyber-weekend-ever\/","title":{"rendered":"Are you Ready for the Biggest Cyber Weekend Ever?"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-small-font-size wp-block-paragraph\"><em>At WP Engine, we\u2018re proud to offer the best <a href=\"https:\/\/wpengine.com\/ecommerce\/\/\">eCommerce solution<\/a> for growing your WooCommerce store!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nbcnews.com\/shopping\/cyber-monday\/cyber-monday-evolution-n1278160\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber Weekend<\/a>, <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/08\/13\/how-to-win-cyber-5-weekend\/?sh=65633a5a2026\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber 5,<\/a> <a href=\"https:\/\/woocommerce.com\/posts\/checklist-preparing-for-black-friday-and-cyber-monday-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BFCM<\/a>. No matter what you call it, the holiday sales season is just around the corner, and it\u2019s going to be a busy one.&nbsp;Last year, online sales hit nearly $11 billion <a href=\"https:\/\/www.cnbc.com\/2020\/12\/01\/holiday-2020-shoppers-spend-10point8-billion-on-cyber-monday.html\" target=\"_blank\" rel=\"noreferrer noopener\">on Cyber Monday alone<\/a>, and as <a href=\"https:\/\/www.forbes.com\/sites\/joanverdon\/2021\/04\/27\/global-ecommerce-sales-to-hit-42-trillion-as-online-surge-continues-adobe-reports\/?sh=63fd639350fd\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce activity continues to surge<\/a>, this year\u2019s Cyber Weekend is expected to be <a href=\"https:\/\/blog.edesk.com\/resources\/holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">the biggest one yet<\/a> for traffic and sales!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But time is of the essence for site owners and designers. Black Friday officially kicks off at 12:01 am on November 26, and if your store (or the stores you build for clients) isn\u2019t prepared for a surge in traffic and activity, they won\u2019t be able to capitalize on this massive opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only is it important to ensure you\u2019re providing a great <a href=\"https:\/\/wpengine.com\/ecommerce\/\/\">eCommerce experience<\/a> day-to-day, your sites must also be poised for scale when those post-Thanksgiving shoppers arrive. Otherwise, you risk performance issues that lead to abandoned carts, or even worse, downtime, during the busiest shopping days of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to find out how you can get ready for the biggest Cyber Weekend ever? Keep reading for tips on building incredible eCommerce experiences that will serve you well this holiday season and beyond! Here\u2019s what we\u2019ll cover:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[article_callout]&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#influx\">Preparing for an influx of site traffic<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#funnel\">Optimizing your eCommerce funnel&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#search\">The role of search for powerful eCommerce sites<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#conversion\">Achieving higher conversions with eCommerce hosting<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">[\/article_callout]&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"influx\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2017\/06\/woocommerce-checkout-page-large-1-784x218.png\" alt=\"woocommerce-checkout-page-large\" class=\"wp-image-23013\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preparing for an Influx of Site Traffic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">eCommerce websites are, by definition, dynamic websites. Site visitors expect to see relevant products that are currently available, up-to-date prices and sales information, real-time cart data, and other dynamic elements specific to the online shopping experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dynamic nature of eCommerce also means that as pages load, they require more compute resources than a static site would. During a major traffic event (like Cyber Weekend), this can quickly turn into a rush on those resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Failure to prepare for this scenario can create a situation where demand outstrips the resources you have available, in which case your site will likely go down completely or become so slow that it\u2019s essentially unusable\u2014not the outcome you want during the busiest sales season of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make sure your store is prepared, there are several strategies you can employ, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upgrading to a premium managed platform for WordPress<\/li>\n\n\n\n<li>Offloading dynamic requests to other compute resources&nbsp;<\/li>\n\n\n\n<li>Optimizing your theme<\/li>\n\n\n\n<li>Compressing your product images<\/li>\n\n\n\n<li>Minifying your CSS\/JS&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in taking advantage of these approaches as you get your store ready for Cyber Weekend, check out our new <a href=\"https:\/\/wpengine.com\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce hosting plans<\/a>, which are optimized to increase speed and drive conversions. Site migration is not only free, it&#8217;s backed by a 60-day money-back guarantee! <a href=\"https:\/\/getflywheel.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> to find out more!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"funnel\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2016\/10\/ecommerce-experience-large-1-784x218.jpg\" alt=\"ecommerce-experience-large\" class=\"wp-image-19472\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizing Your eCommerce Funnel&nbsp;&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As \u201cdigital-first\u201d prevails across everything from doctor\u2019s appointments to grocery stores, the preferences and demands of online consumers are <a href=\"https:\/\/wpengine.com\/resources\/generation-resilience-digital-trends-and-behaviors-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">becoming more refined<\/a>. With that in mind, it\u2019s important to understand the type of eCommerce experiences you\u2019re offering to see if you\u2019re falling short.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do your site pages <a href=\"https:\/\/www.cloudflare.com\/learning\/performance\/case-studies\/website-performance-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">load quickly<\/a>? Can shoppers easily <a href=\"https:\/\/www.semrush.com\/blog\/11-great-examples-ecommerce-navigation-improve-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">find what they\u2019re looking for<\/a>? Are they able to <a href=\"https:\/\/woocommerce.com\/posts\/optimizing-woocommerce-checkout\/\" target=\"_blank\" rel=\"noreferrer noopener\">easily navigate check out<\/a>? Answering these questions is crucial when building or refreshing an eCommerce experience that\u2019s optimized for engagement, conversions, and revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some site owners may already know where their sites stand. Others may regularly A\/B test shopping pages or measure performance metrics, including <a href=\"https:\/\/wpengine.com\/resources\/measuring-and-improving-site-performance-core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Core Web Vitals<\/a>, as they look for opportunities to improve user experience and overall conversion rates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, focusing on the end-to-end shopping experience you\u2019re creating is paramount. Beginning with the way shoppers find your site to the way they interact with it, there are numerous opportunities for optimization throughout the eCommerce funnel, from the first click to check-out.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"search\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2016\/06\/seo-tips-ecommerce-large-1-784x218.jpg\" alt=\"seo-tips-ecommerce-large\" class=\"wp-image-17806\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Search for Powerful eCommerce Sites<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One key element of the shopping experience WooCommerce or other <a href=\"https:\/\/getflywheel.com\/layout\/how-to-build-an-incredible-ecommerce-site-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress-built eCommerce stores<\/a> may overlook is the product search experience. 43% of shoppers use product search on eCommerce sites, and those shoppers are more than TWICE as likely to buy when they find what they\u2019re looking for! The issue, however, is that the default search experience available in WordPress often needs to be augmented.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why it\u2019s beneficial to leverage tools like WP Engine&#8217;s <a href=\"https:\/\/wpengine.com\/smart-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Search AI,<\/a> which offers sites a natural-language search experience built to deliver more accurate and reliable results for end users\u2014without metered pricing or a performance tax.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the video below for more!<\/p>\n\n\n\n<iframe class=\"youtube-video\" src=\"https:\/\/www.youtube.com\/embed\/RcfegWHsXFM?si=htKU2EWWot-028GP\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"conversion\"><img decoding=\"async\" src=\"https:\/\/getflywheel.com\/layout\/wp-content\/uploads\/2016\/08\/recurring-revenue-scale-agency-feature-large-1-784x218.png\" alt=\"recurring-revenue-scale-agency-feature-large\" class=\"wp-image-20661\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Achieving Higher Conversions with eCommerce Hosting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to prepare for Cyber Weekend, as well as continued eCommerce success, is to leverage a managed hosting provider that specializes in eCommerce functionality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new eCommerce hosting plans are a great, one-stop-shop for both new and existing eCommerce stores, and will help you check off all of the boxes listed above as you prepare for the busy holiday season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to high-powered performance, incredible search capabilities, and pre-built templates that will help you get to market faster, our eCommerce hosting plans allow you to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make WooCommerce even better, up to 40% faster, and up to 18% better at driving online sales.<\/li>\n\n\n\n<li>Effortlessly improve your store\u2019s search experience\u201443% of shoppers use search and they\u2019re more than twice as likely to buy when they find what they\u2019re looking for.<\/li>\n\n\n\n<li>Easily migrate your store with our automated migration plugin and 24&#215;7 support.<\/li>\n\n\n\n<li>Add a CDN and use Cloudflare to help with speed and scale.&nbsp;<\/li>\n\n\n\n<li>Lean into the dynamic nature of WooCommerce with optimized cart fragments and the option to export old order tables to keep your store lean and mean.<\/li>\n\n\n\n<li>Improve user experience AND make your store faster with ElasticPress and industry-leading hosting for WordPress trusted by more than 1.2 million websites.\u00a0<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Ready to Crush Your eCommerce Goals This Fall!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It may seem like Thanksgiving is still a ways off, but Cyber Weekend and the holiday rush will be here before you know it. This will be the biggest Cyber Weekend ever\u2014make sure you\u2019re ready to fully capitalize on it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/getflywheel.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>&nbsp;for more information on preparing for Cyber Weekend with our brand new eCommerce offerings!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At WP Engine, we\u2018re proud to offer the best eCommerce solution for growing your WooCommerce store! Cyber Weekend, Cyber 5, BFCM. No matter what you call it, the holiday sales season is just around the corner, and it\u2019s going to be a busy one.&nbsp;Last year, online sales hit nearly $11 billion on Cyber Monday alone,<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":345,"featured_media":44759,"template":"","resource-topic":[],"resource-role":[],"resource-type":[916],"class_list":["post-45071","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you Ready for the Biggest Cyber Weekend Ever? | WP Engine<\/title>\n<meta name=\"description\" content=\"Prepare for the biggest Cyber Weekend ever with these tips. 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