{"id":45662,"date":"2022-01-12T14:38:36","date_gmt":"2022-01-12T14:38:36","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=45662"},"modified":"2025-11-25T10:34:30","modified_gmt":"2025-11-25T16:34:30","slug":"pantone-very-peri-2022","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/pantone-very-peri-2022\/","title":{"rendered":"Pantone Color of the Year 2022"},"content":{"rendered":"\n

If you\u2019re paying attention, trends in design will show up across several mediums. From websites to fashion to interior and product design, you\u2019ll start to notice similar patterns, colors, and textures across industries.<\/p>\n\n\n\n

Perhaps the easiest design trend to track is what colors are popular in any given year or season. Pantone, a global leader in color theory, trend tracking, and consultation, takes note of current trends and styles, using their unique insight to determine what color will truly define the year.<\/p>\n\n\n\n

This year, they\u2019ve decided on a new purple-blue hue, dubbed \u201cVery Peri<\/a>,\u201d and it\u2019s already appearing in products and designs all over the web. Read on to find out  more about Pantone\u2019s color of the year choice, where you can find it, and how you can use it yourself!<\/p>\n\n\n\n

\"three
Some of the Very Peri swatches available through <\/em>Pantone\u2019s website<\/em><\/a>
<\/figcaption><\/figure>\n\n\n\n

Pantone\u2019s Very Peri<\/strong><\/h2>\n\n\n\n

In their own words, Pantone describes Very Peri as a color \u201cthat animates our creative spirit.\u201d This year marks the first time The Pantone Color Institute<\/a> has created a new color instead of choosing from already-existing Pantone colors. They wanted a color that feels transformative, underlying the changing global perspective we\u2019ve undergone during these, to use the colloquialism, \u201dunprecedented\u201d times.<\/p>\n\n\n\n

The official Pantone color code for Very Peri is 17-3938. Because Pantone has a color directory of their own, recreating them using CMYK, HEX, or RGB codes can be tricky. If you\u2019re a Pantone Connect<\/a> user, you can simply log in to get the exact codes you need for a project. <\/p>\n\n\n\n

For those who don\u2019t have access, other<\/a> color<\/a> gurus<\/a> have already dissected the shade and found some close approximations that can help.<\/p>\n\n\n\n