{"id":46343,"date":"2021-11-19T18:17:51","date_gmt":"2021-11-20T00:17:51","guid":{"rendered":"https:\/\/getflywheel.com\/layout\/?p=45310"},"modified":"2021-11-19T18:17:51","modified_gmt":"2021-11-20T00:17:51","slug":"talking-turkey","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/talking-turkey\/","title":{"rendered":"Talking Turkey: 5 Quick Tips for Seasonal Success"},"content":{"rendered":"\n

The holidays are upon us, and as the mad sales dash toward the end of 2021 ramps up online, the time to update your website and get ready for the holiday rush is running out.  <\/p>\n\n\n\n

With record-breaking eCommerce traffic expected over Cyber Weekend<\/a> and more people planning to shop online this holiday season than ever before, it’s important to take a look at your site design and functionality to ensure everything is as user friendly as possible.<\/p>\n\n\n\n

In this article, we\u2019ll outline a few important changes you can make to your site right now to ensure it\u2019s up to par  before Thanksgiving so you can kick the holiday season off right!<\/p>\n\n\n\n

Cut Straight to the Bone<\/strong><\/h2>\n\n\n\n

When a user clicks onto your site, they want to see the information they came for upfront. Think about all the Thanksgiving recipes you\u2019ve likely been looking up lately. Few things are more frustrating than a recipe blog that has three video pop ups and a 700-word, SEO-infused story about the history of their great grandma\u2019s recipe before you even get to the ingredient list. <\/p>\n\n\n\n

Given the option, your users will want to skip the fluff and get straight to the good stuff. They\u2019re not here for side dishes and appetizers\u2014your users are after the meat and potatoes of your content. Make sure they can find it easily.<\/p>\n\n\n\n

Deck the Digital Halls<\/strong><\/h2>\n\n\n\n

Everyone loves a little holiday decoration, and you can use that to your advantage online! Take high-quality seasonal photos of your products that you can use across your digital channels. To get the best shots, make sure you\u2019re using a tripod to get stable shots and keep your lighting even, whether it\u2019s artificial or natural. <\/p>\n\n\n\n

You can also change up the overall look of your site! Here\u2019s some Thanksgiving-themed design resources<\/a> you can use to spruce up your seasonal style.<\/p>\n\n\n\n

Important note:<\/em><\/strong> When you\u2019re making these tweaks, be sure to update your website, social media channels, and all other online channels with any holiday-related changes to your hours of operation.<\/p>\n\n\n\n

Make New Friends and Keep the Old<\/strong><\/h2>\n\n\n\n

The holiday season is a great time to introduce a referral program! In the spirit of togetherness and giving back, use this opportunity to leverage your current customers to bring you new ones. A good referral program allows you to simultaneously give back to your customers through a discount or special offer while also bringing new buyers straight to your digital door. <\/p>\n\n\n\n

The best part? A referral buyer is one who has already heard firsthand how great your products or services are from an existing customer!<\/p>\n\n\n\n

\"a
Too much content, like too much food on the table, can be overwhelming to your visitors<\/em><\/figcaption><\/figure>\n\n\n\n

Organize Your Bargain Buffet<\/strong><\/h2>\n\n\n\n

During the holidays, it\u2019s important to prioritize the promotions and content you publish. There\u2019s typically a lot going on this time of year. Some companies throw annual clothing drives or gather canned goods for food banks. Simultaneously, you\u2019re likely celebrating in the office with your employees or maybe even offering seasonal discounts. <\/p>\n\n\n\n

This culminates in a busy couple of months during which you\u2019ll have a lot to say, but probably not enough website real estate to tell the whole story. Because of this, you\u2019ll need to prioritize what\u2019s most important. <\/p>\n\n\n\n

On your website, stick to things that affect your customers\u2014this could include discounts, special offers, or flash deals. Your social channels are a great place to put any additional content about your company culture or celebrations.<\/p>\n\n\n\n

I Saw Three Ship(ments) Come Sailing In<\/strong><\/h2>\n\n\n\n

If you don\u2019t currently offer free shipping, the holidays are a time to consider making the switch. In a world in which 60% of customers who abandon<\/a> their carts do so because of extra charges\u2014including shipping costs\u2014free shipping can help increase conversions.<\/p>\n\n\n\n

In most cases, you\u2019ll be able to offset the cost of free shipping as a business owner by raising your prices as little as a dollar or two. Whether you choose to enact free shipping on all orders or only orders above a certain amount, it can be a huge boon for your business. <\/p>\n\n\n\n

Set Your Site up for Seasonal Success<\/strong><\/h2>\n\n\n\n

Black Friday is only days away, so use these tips to improve your site\u2019s performance before the busy holiday season truly takes off. Have any more tips for digital improvements to make during the holidays? Leave a comment below with your best advice!<\/p>\n","protected":false},"excerpt":{"rendered":"

The holidays are upon us, and as the mad sales dash toward the end of 2021 ramps up online, the time to update your website and get ready for the holiday rush is running out.   With record-breaking eCommerce traffic expected over Cyber Weekend and more people planning to shop online this holiday season than ever…<\/span><\/span><\/p>\n","protected":false},"author":318,"featured_media":48269,"template":"","resource-topic":[],"resource-role":[],"resource-type":[916],"class_list":["post-46343","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTalking Turkey: 5 quick tips for seasonal success<\/title>\n<meta name=\"description\" content=\"Gearing up for the holiday season starts now! 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