It feels like we just exited the holiday season, but nevertheless, there\u2019s another one on the horizon. <\/p>\n\n\n\n
Valentine\u2019s Day is one of the top 10 spending holidays as outlined by the National Retail Federation<\/a>. In fact, if the back-to-college and back-to-school spending categories had been combined, Valentine\u2019s Day would have broken the top 5!<\/p>\n\n\n\n Products and industry sectors that tend to see a spike in sales in the lead-up to Valentines Day include floral, candy and confections, personal care (massages, manicures, etc.), food service, jewelry, toiletries and grooming, clothing, and experiences like movies and other date-night activities. However, anyone looking to make an impact online can harness the power of holiday fever.<\/p>\n\n\n\n Make your audience fall head over heels for your brand using these quick tips. The ideas in the list below will help you engage with the ones you can\u2019t be without this Valentine\u2019s Day\u2014your customers!<\/p>\n\n\n\n The images you choose for your site\u2014especially header images\u2014will immediately influence your visitors. That said, a seasonal update doesn\u2019t have to be some loud, overt change full of gaudy hearts and flowers. Simply subbing in a new image that uses a Valentine\u2019s-appropriate palette can be a subtle enough nod. <\/p>\n\n\n\n Sort the products in your ecommerce store so that red, white, and pink products show up first when a user navigates to the shop. If you sell online courses, ebooks, or other downloadables, try releasing it with a red overlay on the cover art and bundle together a \u201cLove to Learn\u201d package. <\/p>\n\n\n\n You can even reuse email templates<\/a> from past holiday messages and sub in Valentine\u2019s-friendly phrases. There are plenty of ways to reframe the assets you\u2019ve already created through a rose-colored lens.<\/p>\n\n\n\n When there\u2019s just absolutely no way to get Valentine\u2019s Day to work with your brand, try a subversive angle. Your audience may simply respond better to anti-Valentine\u2019s Day messaging. <\/p>\n\n\n\n Some brands choose to express fierce independence or angst, or even outright\u2014but amusing\u2014disdain (like naming a cockroach at the San Antonio Zoo<\/a> after your ex or entering a Valentine\u2019s essay contest about why your ex deserves a vacation in a dumpster<\/a>).<\/p>\n\n\n\n If anti-Valentine\u2019s Day feels a little too harsh, there\u2019s also a middle ground. The World Wildlife Fund\u2019s \u201cLove it or lose it\u201d campaign<\/a> was released the week of Valentine\u2019s Day last year<\/a>. The implication behind the message is that we need to take care of our environment now\u2014to love it\u2014or risk losing vital parts of the ecosystem. It was a much more somber take on traditional Valentine\u2019s content.<\/p>\n\n\n\nEmphasize Your (Existing) Assets<\/strong><\/h2>\n\n\n\n
Go Full Anti-Valentine<\/strong><\/h2>\n\n\n\n