{"id":6210,"date":"2014-10-16T12:00:54","date_gmt":"2014-10-16T12:00:54","guid":{"rendered":"https:\/\/getflywheel.com\/?p=6210"},"modified":"2024-06-30T15:35:20","modified_gmt":"2024-06-30T20:35:20","slug":"font-says-project","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/font-says-project\/","title":{"rendered":"What That Font Says About Your Project"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It\u2019s time: You have to choose a typeface. With so many options available, you can quickly get washed away in a sea of serifs, scripts, and loops. But not all fonts were created equally. Each typeface has a different personality and does best in different situations. So let\u2019s match your project\u2019s personality to the perfect typeface.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Handwritten: The DIY Type<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">These typefaces have a cool, trendy vibe with an air of artistic creativity. And if you create your own handwritten font, you\u2019re really living up to the DIY vibe.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-6212 size-full\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/HandwrittenFonts.png\" alt=\"HandwrittenFonts\" class=\"wp-image-6212\"\/><figcaption>Download <a href=\"http:\/\/www.fontsquirrel.com\/fonts\/amatic\" target=\"_blank\" rel=\"noopener noreferrer\">Amatic<\/a> to get this font.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This font says, \u201cI\u2019m advertising something that you can probably participate in that revolves around creativity. And you\u2019ll meet some other creative people like yourself. Check it out!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handwritten fonts are great for concerts, art shows, craft fairs, brands for artists, and really any creative situation or person that you\u2019re designing for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need to get creative, without creating your own font? Try <a href=\"http:\/\/www.myfonts.com\/fonts\/eurotypo\/tansy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tansy<\/a> or <a href=\"http:\/\/www.fontsquirrel.com\/fonts\/amatic\" target=\"_blank\" rel=\"noopener noreferrer\">Amatic<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Bold: The Opening Act<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Like the opening act at a concert, people expect more to follow a bold font. They set the tone for the night and get the crowd pumped up for what\u2019s to follow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/BoldFonts.png\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/BoldFonts-1024x683.png\" alt=\"BoldFonts\" class=\"wp-image-6213\"\/><\/a><figcaption>Download <a href=\"http:\/\/www.losttype.com\/font\/?name=bemio\" target=\"_blank\" rel=\"noopener noreferrer\">Bemio<\/a> to get this font.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These loud and proud typefaces say, \u201cRead this right now to get the main idea! If you\u2019re as excited as I am and want the details, it\u2019s probably below in a smaller font.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bold fonts are good at grabbing people\u2019s attention immediately or establishing a hierarchy. Due to their thick line weight, these fonts are hard not to look at and draw people in to read what\u2019s next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Book the band. Try <a href=\"http:\/\/www.losttype.com\/font\/?name=bemio\" target=\"_blank\" rel=\"noopener noreferrer\">Bemio<\/a> or <a href=\"http:\/\/www.myfonts.com\/fonts\/typesketchbook\/tolyer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tolyer<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Playful: Captain Obvious<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no mystery about your message when you use a playful font. Thanks to their decorative elements, you can immediately guess what they\u2019re about.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/Untitled-4.png\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/Untitled-4.png\" alt=\"Untitled-4\" class=\"wp-image-6215\"\/><\/a><figcaption>Download <a href=\"http:\/\/www.fontspace.com\/character\/sketch-bones\" target=\"_blank\" rel=\"noopener noreferrer\">Sketch Bones<\/a> to get this font.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A playful font says, \u201cLook over here! See the fun shapes of my letters? No tricks, that\u2019s exactly what I\u2019m telling you about.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Playful fonts are perfect for very specific and lighthearted events, such as holiday parties, summer camps, or kid\u2019s activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you use a font decorated with snowflakes for a business letter? I sure hope not. But given the right client, they can be a pretty fun addition to your design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting ready for Halloween? Try <a href=\"http:\/\/www.fontspace.com\/character\/sketch-bones\" target=\"_blank\" rel=\"noopener noreferrer\">Sketch Bones<\/a> or <a href=\"http:\/\/www.dafont.com\/burton-s-dreams.font\" target=\"_blank\" rel=\"noopener noreferrer\">Burton\u2019s Dreams<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Serif: Your Best Friend Since Kindergarten<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Good old serif fonts \u2014 those classic letterforms that never let you down. Times New Roman has been helping you write papers since elementary school, and now there\u2019s a big new playground of serifs just waiting to help you out.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/SerifFonts.png\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/SerifFonts.png\" alt=\"SerifFonts\" class=\"wp-image-6214\"\/><\/a><figcaption>Download <a href=\"http:\/\/www.losttype.com\/font\/?name=carton\" target=\"_blank\" rel=\"noopener noreferrer\">Carton<\/a> to get this font.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Need them to be a headline? Done. A logo? No problem. Body copy? That\u2019s their favorite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These fonts say, \u201cWe\u2019re not here to brag, we just want to let you know what\u2019s going on.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While not always the most exciting typefaces, serif fonts will get along great with most other fonts and make a classic addition to any piece of work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reconnect with old friends. Try <a href=\"http:\/\/www.losttype.com\/font\/?name=carton\" target=\"_blank\" rel=\"noopener noreferrer\">Carton<\/a> or <a href=\"http:\/\/www.fontsquirrel.com\/fonts\/andada\" target=\"_blank\" rel=\"noopener noreferrer\">Andada<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Sans Serif: The Friends you Made in College<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Are they really that different from your best friend since kindergarten? No. But since you met them after all the awkward phases of growing up, they just naturally seem a bit trendier.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/SansSerifFont.png\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/SansSerifFont.png\" alt=\"SansSerifFont\" class=\"wp-image-6216\"\/><\/a><figcaption>Download <a href=\"http:\/\/www.fontsquirrel.com\/fonts\/walkway\" target=\"_blank\" rel=\"noopener noreferrer\">Walkway<\/a> to get this font.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sans serif fonts are ready to do anything a serif font can do. They say, \u201cWe\u2019re here to let you know what\u2019s going on also, but in a more modern way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sleek and simple, these fonts pair nicely with others and give your project a trendy and current vibe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make new friends? Try <a href=\"http:\/\/www.fontsquirrel.com\/fonts\/walkway\" target=\"_blank\" rel=\"noopener noreferrer\">Walkway<\/a> or <a href=\"http:\/\/www.myfonts.com\/fonts\/linotype\/trade-gothic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trade Gothic<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Cursive: The Bride-to-Be<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">These elegant fonts can turn heads and bring tears to your eyes. Used on the wrong project, however, people will only ask what\u2019s wrong instead of seeing their beauty.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/CursiveFonts.png\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2014\/10\/CursiveFonts.png\" alt=\"CursiveFonts\" class=\"wp-image-6211\"\/><\/a><figcaption>Download <a href=\"http:\/\/www.losttype.com\/font\/?name=lavanderia\" target=\"_blank\" rel=\"noopener noreferrer\">Lavanderia<\/a> to get this font.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cursive fonts say, \u201cThis is formal, sophisticated, and important. And while it\u2019s probably a lot of fun, it\u2019s also a serious event.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These typefaces are great for weddings, galas, formal invitations, and other sophisticated events. If people need to dress up for it, chances are that a cursive font would be appropriate for it also.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need to pop the question? Try <a href=\"http:\/\/www.losttype.com\/font\/?name=lavanderia\" target=\"_blank\" rel=\"noopener noreferrer\">Lavanderia<\/a> or <a href=\"http:\/\/www.youworkforthem.com\/font\/T4650\/alek\" target=\"_blank\" rel=\"noopener noreferrer\">Alek<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">What Now?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Just like every other rule in design, break the norm. Obviously not every font, even the ones with the right personality, will actually work for your project. Handwritten fonts can look sloppy, playful fonts can be annoying, and even serifs can disappoint. Trust your visual instincts to choose a font that works for both you and your client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share your experience with us. What are some of your favorite fonts? What situations do you find yourself using them in? What typefaces do you use the most often? We\u2019d love to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time: You have to choose a typeface. With so many options available, you can quickly get washed away in a sea of serifs, scripts, and loops. But not all fonts were created equally. Each typeface has a different personality and does best in different situations. So let\u2019s match your project\u2019s personality to the perfect<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":297,"featured_media":14790,"template":"","resource-topic":[],"resource-role":[],"resource-type":[916],"class_list":["post-6210","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What that font says about your project<\/title>\n<meta name=\"description\" content=\"Discover how font choices impact your project&#039;s perception. 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