In this article, we’ll talk a bit more about why you should track website conversions. Then we’ll discuss how you can go about it, and introduce you to several WordPress plugins that can help including tools for Google Ads conversion tracking and Woocommerce conversion tracking<\/span>. Let’s talk tracking!<\/p>\n\n\n\n Every website has a goal, and that usually involves convincing your users to do something. Each time you succeed at getting someone to take a desired action, such as buying a product or signing up for a membership, that\u2019s called a ‘conversion’.<\/p>\n\n\n\n There are two primary goals when it comes to conversion tracking:<\/p>\n\n\n\n WordPress conversion tracking makes a lot of sense if you think about your website as a business. To deter<\/span>mine if a business is successful, you rely on indicators such as sales, foot traffic, leads, and more.<\/span><\/p>\n\n\n\n Tracking website conversions is the equivalent of measuring sales, except that they don\u2019t necessarily involve a purchase. However, for simplicity\u2019s sake, let\u2019s assume you want to increase conversions that bring in revenue, and talk a bit about monetization.<\/span><\/p>\n\n\n\n There are a lot of ways you can earn money through your WordPress website. Depending on which method you implement, your goals and desired conversions will be different.<\/p>\n\n\n\n Let’s look at some of the most common approaches to website monetization:<\/p>\n\n\n\n As you might imagine, those are not the only monetization methods at your disposal. However, they are by far the most common options. If your website uses any of these techniques, then you need to learn how to track the resulting conversions.<\/p>\n\n\n\n Since conversions don’t come in a single shape or size, it stands to reason that there’s more than one way to keep tabs on them. Here are the most common conversion tracking methods:<\/p>\n\n\n\n The good news is that you probably don’t need to figure out how to track all these types of conversions. Instead, what you’ll want to do is focus on your site’s primary goal, and find the right tool to help you measure its success.<\/p>\n\n\n\n For this section, we\u2019ve rounded up our top picks when it comes to WordPress conversion plugins. Each of these tools will help you measure different types of conversions on your website.<\/p>\n\n\n\n Google Analytics<\/a> is by far the most popular free analytics tool. With it, you’ll be able to measure a lot of important data on your website, including conversions. However, to set up conversion tracking in Google Analytics, you’ll need to create custom goals<\/a>.<\/p>\n\n\n\n What Analytify<\/a> does is enable you to connect WordPress to Google Analytics, so you can track those goals on your website. Plus, it also supports eCommerce goal tracking for WooCommerce, making it the perfect pick if you’re using that plugin to run an online store.<\/p>\n\n\n\n Conversion tracking for WordPress sites can be a challenge, particularly when those sites are using a variety of different plugins. Knowing where and how to add the necessary code to track actual conversions is a chore. For users interested in conversion tracking (and for those who want to use something other than Google Analytics), Conversion Bridge<\/a> offers one-click conversion tracking for 40+ WordPress plugins in 10+ analytics platforms, Google Analytics being one of the options available.<\/p>\n\n\n\n This plugin also embeds the core analytics tracking script tags so it can be the only analytics plugin you need for any project. If you serve a lot of clients or agencies, Conversion Bridge is great because it can be re-used on all client sites regardless of the plugins or analytics platform the project is using.<\/p>\n\n\n\n If you run ads on Facebook, then you’ll want to use the Facebook Pixel<\/a>. This is a tracking code that can help the social media giant measure goals on your website, which you can customize depending on your needs.<\/p>\n\n\n\n Usually, adding the Facebook Pixel to WordPress can be a bit of a chore, but PixelYourSite<\/a> simplifies the process. Plus, it also enables you to integrate Facebook with WooCommerce and Easy Digital Downloads to track sales.<\/p>\n\n\n\n AdWord campaigns<\/a> are one of the most powerful tools at your disposal if you want to drive paid traffic towards your products. However, to measure the success of your campaigns, you’ll need to set up conversion tracking.<\/p>\n\n\n\n WooCommerce AdWords Conversion Tracking<\/a> enables you to set up tracking for WooCommerce products you’re promoting through AdWords. With that data, you’ll be able to figure out which campaigns are pulling their weight, and which aren’t.<\/p>\n\n\n\n Technically, you don\u2019t need a plugin to add Google conversion tracking to your WordPress website. You can implement this feature by <\/span>adding a tag<\/span><\/a> to your site manually.<\/span><\/p>\n\n\n\n However, it\u2019s often best to use a Google AdWords WordPress plugin instead. This simplifies the process of setting up conversion tracking, so you won\u2019t need to edit your website’s code. It also gives you access to more customization options, letting you tweak exactly how tracking will work on your website.<\/span><\/p>\n\n\n\n The process of setting up a WordPress Google conversion tracking plugin will depend on the specific tool you use. If you opt for Analytify (introduced above), you\u2019ll be glad to find that <\/span>getting it up and running<\/span><\/a> is simple.<\/span><\/p>\n\n\n\n While conversion tracking is vital on many websites, it\u2019s especially crucial for eCommerce stores. After all, this information can tell you how well your products are performing, where your sales are originating from, and more.<\/span><\/p>\n\n\n\n In other words, WooCommerce conversion tracking is a must-have. As mentioned above, you can set this up manually by adding a conversion tracking tag to your WordPress site. Even better, you can use a solution that\u2019s guaranteed to integrate seamlessly with WooCommerce.<\/span><\/p>\n\n\n\n This means that for any eCommerce store owner, the WooCommerce Google Ads Conversion Tracking plugin (mentioned above) is a perfect place to start. It will enable you to keep a close eye on your products\u2019 performance and optimize your campaigns. Plus, it\u2019s easy to get started with<\/a>.<\/span><\/p>\n\n\n\n Tracking conversions is vital if you want to use data to improve your website. However, that strategy only works if you\u2019re facilitating plenty of conversions in the first place. To get there, you\u2019ll need to design <\/span>a positive customer experience<\/span><\/a>. Your WordPress hosting<\/a> provider plays a significant role in making that happen.<\/span><\/p>\n\n\n\nWhy Should You Use WordPress Conversion Tracking?<\/h2>\n\n\n\n
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Top Ways to Monetize a Website<\/h2>\n\n\n\n
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How to Track Website Conversions<\/h2>\n\n\n\n
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Plugins to Track Website Conversions<\/h2>\n\n\n\n
Plugin #1: Analytify<\/a><\/h3>\n\n\n\n
![\"analytify](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/track-conversions-1.png\")
<\/figure>\n\n\n\nPlugin #2: Conversion Bridge<\/a><\/h3>\n\n\n\n
![\"\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2024\/03\/Social-\u2013-GA-540x304.webp\")
<\/figure>\n\n\n\nPlugin #3: PixelYourSite<\/a><\/h3>\n\n\n\n
![\"PixelYourSite](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/track-conversions-2.png\")
<\/figure>\n\n\n\nPlugin #4: WooCommerce AdWords Conversion Tracking<\/a><\/h3>\n\n\n\n
![\"WooCommerce](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/track-conversions-3.png\")
<\/figure>\n\n\n\nAdding Google Ads Conversion Tracking With a Plugin<\/b><\/h3>\n\n\n\n
The Benefits of WooCommerce Conversion Tracking<\/b><\/h2>\n\n\n\n
Measuring Your Digital Customer Experience<\/h2>\n\n\n\n