{"id":70727,"date":"2019-01-30T00:00:15","date_gmt":"2019-01-30T06:00:15","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=70727"},"modified":"2022-12-09T14:48:23","modified_gmt":"2022-12-09T20:48:23","slug":"reality-bytes-the-digital-experience-is-the-human-experience-us","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/","title":{"rendered":"Reality Bytes: The Digital Experience is the Human Experience [US]"},"content":{"rendered":"<p>Members of Gen Z, the generation born after 1996, have&nbsp;grown up side-by-side with the Internet and spend twice as much time on social media than they do watching TV. While other generations have a more transactional relationship with the Internet, Gen Z associates the being online with connection and entertainment. Naturally, these digital natives have different expectations when it comes to their digital experiences.<\/p>\n<p>For more information&nbsp;about Gen Z and what they want and expect from an online experience, download this ebook, which outlines the results of a survey jointly led by WP Engine and The Center for Generational Kinetics.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Members of Gen Z, the generation born after 1996, have&nbsp;grown up side-by-side with the Internet and spend twice as much time on social media than they do watching TV. While other generations have a more transactional relationship with the Internet, Gen Z associates the being online with connection and entertainment. Naturally, these digital natives have<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":173,"featured_media":0,"template":"","resource-topic":[904],"resource-role":[895,903],"resource-type":[902],"class_list":["post-70727","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reality Bytes: The Digital Experience is the Human Experience [US]<\/title>\n<meta name=\"description\" content=\"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reality Bytes: The Digital Experience is the Human Experience [US]\" \/>\n<meta property=\"og:description\" content=\"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T20:48:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/\",\"name\":\"Reality Bytes: The Digital Experience is the Human Experience [US]\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2019-01-30T06:00:15+00:00\",\"dateModified\":\"2022-12-09T20:48:23+00:00\",\"description\":\"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Reality Bytes: The Digital Experience is the Human Experience [US]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a\",\"name\":\"Alyssa Cuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"caption\":\"Alyssa Cuda\"},\"description\":\"Alyssa is a Content Specialist at WP Engine. If she\u2019s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.\u2002\u2002\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reality Bytes: The Digital Experience is the Human Experience [US]","description":"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Reality Bytes: The Digital Experience is the Human Experience [US]","og_description":"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.","og_url":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2022-12-09T20:48:23+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/","url":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/","name":"Reality Bytes: The Digital Experience is the Human Experience [US]","isPartOf":{"@id":"https:\/\/wpengine.com\/case-studies\/#website"},"datePublished":"2019-01-30T06:00:15+00:00","dateModified":"2022-12-09T20:48:23+00:00","description":"Members of Gen Z have unique expectations and habits online. This research study turned ebook offers more detail on these digital natives.","breadcrumb":{"@id":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/case-studies\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/case-studies\/resources\/"},{"@type":"ListItem","position":3,"name":"Reality Bytes: The Digital Experience is the Human Experience [US]"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/case-studies\/#website","url":"https:\/\/wpengine.com\/case-studies\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a","name":"Alyssa Cuda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g","caption":"Alyssa Cuda"},"description":"Alyssa is a Content Specialist at WP Engine. If she\u2019s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.\u2002\u2002"}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2019\/01\/GenZ_RealityBytes_RCgrid.jpg","media-type":{"term_id":902,"name":"Ebook","slug":"ebook"},"role":"<strong>Roles:<\/strong> Agency, Marketer","topic":"<strong>Topics:<\/strong> Marketing","_links":{"self":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource\/70727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/users\/173"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/media?parent=70727"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-topic?post=70727"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-role?post=70727"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-type?post=70727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}