{"id":72342,"date":"2019-02-08T09:56:54","date_gmt":"2019-02-08T15:56:54","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=72342"},"modified":"2020-02-03T14:55:03","modified_gmt":"2020-02-03T20:55:03","slug":"wordpress-click-to-call","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/","title":{"rendered":"WordPress Click-To-Call Guide"},"content":{"rendered":"

\"add<\/p>\n

When actions are made simple and accessible, users are more likely to follow through with a decision. Improving the ease and speed with which mobile users can contact your business can have a huge impact on your conversion rate, simply by encouraging potential customers to get in touch.<\/p>\n

\u2018Click-to-call\u2019 links or buttons are a handy feature for mobile sites that make contacting you fast and simple. Adding one to your WordPress site takes very little time, and can help propel your conversions to new heights.<\/p>\n

In this article, we\u2019ll explain why click-to-call links or buttons are essential for mobile sites. Then we\u2019ll show you how to add click-to-call functionality to your site, and how to track success using Google Analytics. Let\u2019s get going!<\/p>\n

The Importance of Click-to-Call<\/h2>\n

A click-to-call feature enables mobile users to simply click a button or link to call you. It skips over the process of dialing to immediately put potential customers in touch with someone who represents your brand. Click-to-call\u2019s ease of use makes it a desirable feature for mobile users.<\/p>\n

With nearly half of the world\u2019s internet searches coming from mobile sites<\/a>, and 70 percent of mobile searchers<\/a> using click-to-call, it\u2019s a valuable selling point for mobile sites. For eCommerce sites in particular, having a click-to-call feature has been shown to increase sales. Plus, potential customers are more likely to check out your brand if it has click-to-call.<\/p>\n

How to Add Click-to-Call (2 Steps)<\/h2>\n

While there is a plugin<\/a> to add click-to-call functionality on a mobile site with a responsive theme, this won\u2019t work with unresponsive ones. Thankfully, you can manually make your phone number clickable, so you don\u2019t have to change your theme. Here\u2019s how to do it.<\/p>\n

Step 1: Edit Your Page in WordPress<\/h3>\n

First, you\u2019ll want to edit the page where you want to add your click-to-call link, such as your Contact, About, or home page. You can add your phone number, or some text indicating that mobile users can click to call, such as \u201cCall Today!\u201d<\/p>\n

\"add<\/p>\n

It\u2019s considered a best practice<\/a> to always use the international dialing format<\/a> when including a number on a mobile site. Using hyphens to break the number into segments improves readability and makes it easier for phones to automatically detect phone numbers.<\/p>\n

Step 2: Add a Hyperlink to Your Text<\/h3>\n

Next, you\u2019ll want to highlight the specific click-to-call text, and turn it into a hyperlink from the editing toolbar. In the resultant box, add tel<\/em>: and your phone number in the international dialing format without spaces or hyphens.<\/p>\n

\"wordpress<\/p>\n

Save your changes, and once you publish your post, you\u2019ll have a click-to-call link on your mobile site. On desktop sites, this link will start a video chat using FaceTime or Skype.<\/p>\n

How to Track Click-to-Call (3 Steps)<\/h2>\n

Now you\u2019ve added click-to-call functionality to your site, you can track your link\u2019s clicks as an event in Google Analytics. This gives you an insight into your users\u2019 preferences and habits. This metric won\u2019t include other phone calls though, since Google Analytics only tracks how often the link is clicked.<\/p>\n

Step 1: Determine Your Event Fields<\/h3>\n

To track an event in Google Analytics, you\u2019ll have to add a line of code<\/a> to the click-to-call link we created earlier:<\/p>\n

ga(\u2018send\u2019, \u2018event\u2019, [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject])<\/pre>\n
eventCategory<\/em>, eventAction<\/em>, eventLabel<\/em>, eventValue<\/em>, and fieldObjects<\/em> are \u2018fields\u2019, and how you populate them will determine how results are presented in Google Analytics. You will have to fill at least the eventCategory<\/em> and eventAction<\/em> fields in order for the code to work. We\u2019ll use \u201cPhone Call Tracking\u201d as the eventCategory<\/em> and \u201cclick-to-call\u201d as the eventAction<\/em>.<\/p>\n
If you\u2019re tracking multiple click-to-call numbers, you can also add eventLabels<\/em> to distinguish them from one another. Making the eventLabel<\/em> the phone number itself helps to easily differentiate it from others.<\/p>\n
Step 2: Add the Code to Your Site<\/h3>\n
When you add the code to your site, you\u2019ll have to include an \u2019event handler\u2019<\/a>. In this case, we\u2019ll use onclick, since we\u2019re tracking the number of times our click-to-call link is selected. All together, our event tracking code now looks like this:<\/p>\n
onclick=\u201cga(\u2018send\u2019, \u2018event\u2019, \u2018Phone Call Tracking\u2019, \u2018click-to-call\u2019, \u2018+1 234-567-8900\u2019);\u201d<\/pre>\n
\"button<\/p>\n
Toggling over to the Text editor (or right-clicking and selecting Edit<\/em> as HTML<\/em> in the Block Editor), we\u2019ll add the code to our click-to-call link within the hyperlink tag. The link should now be set up to track whenever a visitor clicks to call the number listed on your site.<\/p>\n
Step 3: Test Your Click-to-Call Tracking<\/h3>\n
You can test your event tracking out by logging into Google Analytics, then opening the page with your click-to-call link on your mobile device or in a separate tab. Select the click-to-call link, then check Google Analytics to see if a new event has been recorded.<\/p>\n
\"Test<\/p>\n
You can see events in real time by navigating to Real-Time<\/em> > Events<\/em> in the Google Analytics sidebar. An overview of all your events is also available in Behavior<\/em> > Events<\/em> > Overview<\/em>. In the real-time events bar graph, you can see exactly how many times your click-to-call link has been hit. This data is handy when analyzing how your users prefer to communicate, or how engaged they are on your site.<\/p>\n
Continue the Customer Experience Offline<\/h2>\n
Click-to-call links make it so that users can contact you at practically any time, so you should consider listing your hours on your site and setting up a voicemail box for the number. This will ensure potential customers know the best time to call, and that they can interact with your brand even when you\u2019re not available.<\/p>\n
We at WP Engine pride ourselves on helping our customers easily create high performing sites.<\/p>\n","protected":false},"excerpt":{"rendered":"
When actions are made simple and accessible, users are more likely to follow through with a decision. Improving the ease and speed with which mobile users can contact your business can have a huge impact on your conversion rate, simply by encouraging potential customers to get in touch. \u2018Click-to-call\u2019 links or buttons are a handy…<\/span><\/span><\/p>\n","protected":false},"author":208,"featured_media":0,"template":"","resource-topic":[904,901],"resource-role":[896,897],"resource-type":[916],"class_list":["post-72342","resource","type-resource","status-publish","hentry"],"yoast_head":"\nHow To Use Click to Call With WordPress | WP Engine\u00ae<\/title>\n<meta name=\"description\" content=\"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Click to Call With WordPress | WP Engine\u00ae\" \/>\n<meta property=\"og:description\" content=\"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T20:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/02\/click-to-call-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/\",\"url\":\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/\",\"name\":\"How To Use Click to Call With WordPress | WP Engine\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\"},\"datePublished\":\"2019-02-08T15:56:54+00:00\",\"dateModified\":\"2020-02-03T20:55:03+00:00\",\"description\":\"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/case-studies\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WordPress Click-To-Call Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#website\",\"url\":\"https:\/\/wpengine.com\/case-studies\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/c73d4cab50a7db77b07dfd147c14454a\",\"name\":\"Rick Ramos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d9ea4ed72ee7ca24ba98ed0e56f9da3820470d93bf72687b27894cb9e709a6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d9ea4ed72ee7ca24ba98ed0e56f9da3820470d93bf72687b27894cb9e709a6a?s=96&d=mm&r=g\",\"caption\":\"Rick Ramos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Use Click to Call With WordPress | WP Engine\u00ae","description":"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"How To Use Click to Call With WordPress | WP Engine\u00ae","og_description":"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.","og_url":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2020-02-03T20:55:03+00:00","og_image":[{"url":"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/02\/click-to-call-1.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/","url":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/","name":"How To Use Click to Call With WordPress | WP Engine\u00ae","isPartOf":{"@id":"https:\/\/wpengine.com\/case-studies\/#website"},"datePublished":"2019-02-08T15:56:54+00:00","dateModified":"2020-02-03T20:55:03+00:00","description":"Adding click-to-call can add another easy way for your customers to convert from your website. See how to add one to your WordPress website tofday.","breadcrumb":{"@id":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-click-to-call\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/case-studies\/resources\/"},{"@type":"ListItem","position":3,"name":"WordPress Click-To-Call Guide"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/case-studies\/#website","url":"https:\/\/wpengine.com\/case-studies\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/case-studies\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/c73d4cab50a7db77b07dfd147c14454a","name":"Rick Ramos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/case-studies\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2d9ea4ed72ee7ca24ba98ed0e56f9da3820470d93bf72687b27894cb9e709a6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d9ea4ed72ee7ca24ba98ed0e56f9da3820470d93bf72687b27894cb9e709a6a?s=96&d=mm&r=g","caption":"Rick Ramos"}}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/case-studies\/wp-content\/uploads\/2019\/02\/shutterstock_735607483.jpg","media-type":{"term_id":916,"name":"Article","slug":"article"},"role":"<strong>Roles:<\/strong> Developer, Freelancer","topic":"<strong>Topics:<\/strong> Marketing, WordPress","_links":{"self":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource\/72342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/users\/208"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/media?parent=72342"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-topic?post=72342"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-role?post=72342"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/case-studies\/wp-json\/wp\/v2\/resource-type?post=72342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}