{"id":73179,"date":"2019-02-15T09:21:49","date_gmt":"2019-02-15T15:21:49","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=73179"},"modified":"2023-06-28T19:17:23","modified_gmt":"2023-06-29T00:17:23","slug":"on-demand-webinar-how-gen-z-is-changing-everything","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/on-demand-webinar-how-gen-z-is-changing-everything\/","title":{"rendered":"How Gen Z is changing everything"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><em>\u201cLeadership is not about the next election, it&#8217;s about the next generation.\u201d<\/em><br \/>\n<\/span>&nbsp;~ Simon Sinek<\/p>\n<p><span style=\"font-weight: 400;\">Who has $143 billion in buying power and believes today\u2019s marketing isn\u2019t reaching them? Gen Z, that\u2019s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year\u2019s study, to dig deeper into Gen Z and uncover the truths about how they build their lives online via digital experiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, discuss how this generational analysis can impact your digital initiatives in 2019!<\/span><\/p>\n<p>Learn more about this research &#8211;&nbsp;<a href=\"https:\/\/wpengine.com\/gen-z-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reality bytes: The digital experience is the human experience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLeadership is not about the next election, it&#8217;s about the next generation.\u201d &nbsp;~ Simon Sinek Who has $143 billion in buying power and believes today\u2019s marketing isn\u2019t reaching them? Gen Z, that\u2019s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year\u2019s study, to<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":297,"featured_media":0,"template":"","resource-topic":[904],"resource-role":[895,903],"resource-type":[900],"class_list":["post-73179","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Gen Z is changing everything | WP Engine<\/title>\n<meta name=\"description\" content=\"Hear top experts discuss research around Gen Z and how this generational analysis can impact your digital initiatives!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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