In this article, we\u2019ll discuss what Google My Business is and why it\u2019s useful. Then we\u2019ll share how to integrate it with your WordPress site, both manually and by using plugins. Let\u2019s get to it!<\/p>\n\n\n\n\n\n
What Is Google My Business?<\/h2>\n\n\n\n
Google My Business (GMB) is a free and easy-to-use tool that helps businesses manage their online presences and gain exposure in their local markets. Business owners can use it to create profiles that are displayed alongside search results and on Google Maps.<\/p>\n\n\n\n
Often these profiles provide the business\u2019 hours, location, and contact information. They sometimes also include photos, reviews, and links to social media pages. You can even directly interact with customers via your profile by responding to questions and reviews.<\/p>\n\n\n\n
Having a GMB profile is particularly helpful for local businesses, as it can assist with your site\u2019s “local SEO.”<\/a> Google presents local results to searchers who are looking for businesses in specific areas. If you search for dog grooming, for example, Google would display the GMB profiles of dog groomers near you.<\/p>\n\n\n\n It\u2019s possible to integrate your GMB profile with both WordPress.com<\/em> and WordPress.org<\/em> sites. However, if you\u2019re a WordPress.com<\/em> user, you\u2019ll need a Business account<\/a> to get this option. WordPress.org<\/em> sites, on the other hand, can integrate with GMB using a plugin.<\/p>\n\n\n\n The combination of GMB and your WordPress.com<\/em> business site can result in a highly visible online presence. Fortunately, you can integrate these platforms in four simple steps.<\/p>\n\n\n\n To start, you\u2019ll need to set up a GMB profile. You can create or edit a listing by selecting Manage Now<\/em> on the Google My Business page. You\u2019ll need a Google account to continue, so sign in or create one if you haven\u2019t already.<\/p>\n\n\n\n Then you can enter your business\u2019 information, including its name and location. You\u2019ll need to note if the address you\u2019ve listed is a store, or if you only deliver your goods and services to customers. You can also hide your address from searchers if you wish, and specify your service area.<\/p>\n\n\n\n Next, select your business\u2019 category, and provide a phone number and\/or website so customers can contact you and gather more information about your company. Finally, you\u2019ll need to finish by verifying your business.<\/p>\n\n\n\n In order to maintain accurate results and prevent people from editing listings for businesses that don\u2019t belong to them, Google requires that you verify your location. This final step can take a little time, depending on how you complete it.<\/p>\n\n\n\n Some people can verify their location by phone or email. Most businesses, however, will have to wait for the delivery of a postcard to their address. Either way, you\u2019ll be provided with a code you can enter in your GMB account to complete your verification.<\/p>\n\n\n\n Now that your GMB listing is ready, navigate to the Stats<\/em> section of your WordPress Business site\u2019s dashboard. You should receive a prompt asking if your customers can find you on Google. By clicking on Start Now<\/em>, you\u2019ll be able to specify if you\u2019re an online business or you have a physical location.<\/p>\n\n\n\n Next, select the Connect to Google My Business<\/em> button. This should enable you to sign into your Google account, and give permission to WordPress to access it. Once you click on Allow<\/em>, WordPress will be able to manage your GMB listings and connect them to your site.<\/p>\n\n\n\n All that\u2019s left to do is select the correct listing from your Google account and connect it to your WordPress site. In the Google My Business area, you should see all the listings associated with your Google account.<\/p>\n\n\n\n Simply select the Connect Location<\/em> button for the correct listing. This will add a website link to your GMB profile, so customers will have direct access to your site from Google Maps and results pages. Note that if you like, you can connect multiple listings to the same site.<\/p>\n\n\n\n As we mentioned earlier, if you have a self-hosted WordPress.org<\/em> business site, you can use a WordPress plugin to smoothly integrate it with GMB. The following plugins enable you to use both platforms together effectively, and will work on either variety of WordPress.<\/p>\n\n\n\n The “posts” function is a newer feature for GMB. It enables business owners to create content for customers about upcoming events, specials, discounts, and more. You can even include photos and videos.<\/p>\n\n\n\n The Post to Google My Business<\/a> plugin helps you save time by creating GMB posts directly from your WordPress dashboard. You can also automatically publish WordPress posts on your GMB profile, so you don\u2019t have to create separate content for the two platforms.<\/p>\n\n\n\n Much like Post to Google My Business<\/a>, this WordPress plugin enables you to turn your WordPress posts into content for your GMB profile. With Google My Business Auto Publish, however, you can also incorporate pages and custom post types into your profile.<\/p>\n\n\n\n Additionally, you can set up a posting schedule to make sure your Google My Business profile always has fresh content. If you ever want to prevent a WordPress post from going up on GMB, a simple checkbox lets you override the automatic publishing function.<\/p>\n\n\n\n Blog2Social<\/a> provides a convenient way to manage social media content for a variety of platforms, right from within WordPress. With the premium plugin<\/a>, you can also connect it to your GMB account, and turn your WordPress posts into content for your profile.<\/p>\n\n\n\n If you\u2019re running several social media accounts in addition to Google My Business, and you want to be able to manage them more quickly, investing in the premium version of this plugin may be worth it. Licenses start at just $7 per month<\/a>.<\/p>\n\n\n\n Making sure your WordPress site can easily be found on Google is key to expanding your customer base. Google My Business is a free and simple platform that can help you improve your online presence and visibility, especially to local searchers.<\/p>\n\n\n\n At WP Engine, we provide plenty of other content on how to use and set up WordPress<\/a>, as well as valuable business insights to help you grow your customer base. Plus, our expert WordPress hosting<\/a> will help you create a site that\u2019s sure to impress your customers!<\/p>\n","protected":false},"excerpt":{"rendered":" Google is by far the most popular search engine on the web, and it\u2019s many customers\u2019 go-to tool for finding local businesses. This makes ranking well with Google\u2019s algorithms vital if you want to attract new customers. Some of the most popular Google tools businesses use include: Google Analytics, Google Review, Google Map, Google Cloud…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":148200,"template":"","resource-topic":[904,910,901],"resource-role":[896,906,903,899],"resource-type":[916],"class_list":["post-76641","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Manually Integrate Google My Business and WordPress<\/h2>\n\n\n\n
Step 1: Set Up Google My Business<\/h3>\n\n\n\n
Step 2: Verify Your Location<\/h3>\n\n\n\n
Step 3: Allow WordPress Access to Your Google Account<\/h3>\n\n\n\n
Step 4: Connect Your Location<\/h3>\n\n\n\n
Plugins to Help Integrate Google My Business and WordPress<\/h2>\n\n\n\n
Plugin 1: Post to Google My Business<\/h3>\n\n\n\n
![\"post](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/03\/google-my-business-2.png\")
<\/figure>\n\n\n\nPlugin 2: Auto Publish to Google My Business<\/h3>\n\n\n\n
![\"google](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/03\/google-my-business-3.png\")
<\/figure>\n\n\n\nPlugin 3: Blog2Social<\/h3>\n\n\n\n
![\"blog](\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/03\/google-my-business-4.png\")
<\/figure>\n\n\n\nHelp Your Business Be Found With WP Engine<\/h2>\n\n\n\n