When it comes to eCommerce, there are dozens of marketing strategies you can choose to implement. Deciding which ones are worth your time can be tricky, especially when you\u2019re first starting out. It’s no surprise that WP coupons have made their way to eCommerce platforms.<\/p>\n\n\n\n
Fortunately for WooCommerce users, there are native features built into the platform that make coupon marketing a simple and effective strategy for your online store. While offering discounts may seem counterintuitive, WooCommerce coupon codes can actually boost your sales and revenue.<\/p>\n\n\n\n
This post will introduce you to the benefits of offering coupon codes to your WooCommerce customers. Then we\u2019ll show you how to easily implement coupons in your online store. Let\u2019s get right to it!<\/p>\n\n\n\n
The primary goal of any online store is to make a profit. Offering discounts, therefore, can be a little off-putting. On the surface, it doesn\u2019t seem possible to make more money by reducing prices.<\/p>\n\n\n\n
Coupon marketing<\/a> proves otherwise. Statistics show that when offered discounts, customers are more likely to purchase items they were undecided about before. Plus, discounts can convince customers to return for abandoned carts and complete their purchases.<\/p>\n\n\n\n Additionally, coupons sometimes convince customers to buy more items than they normally would. Buy-one-get-one deals work particularly well when it comes to encouraging purchases. Free shipping<\/a> is also an effective motivator for many customers, which can be offered in coupon form.<\/p>\n\n\n\n Plus, coupons have been shown to be a useful method of attracting and retaining shoppers, which is important for helping to grow your business. Since retaining customers<\/a> is easier and cheaper than finding new ones, coupons can also help prevent dry spells where revenue slows down.<\/p>\n\n\n\n Finally, discounts can help you get rid of stock that you otherwise wouldn\u2019t be able to sell. For example, end-of-the-season deals can help clear out items you would have to count as a loss if they weren\u2019t sold at a lower price.<\/p>\n\n\n\n As you can see, coupon codes have a lot of potential benefits for your WooCommerce site. In order to maximize their impact, however, you\u2019ll need to learn how to create and use them effectively.<\/p>\n\n\n\n WooCommerce includes native coupon features, so you won\u2019t need an additional plugin to follow the steps below. However, we will<\/em> assume that you already have WooCommerce installed and activated on your WordPress site, and have set up some products<\/a>.<\/p>\n\n\n\n Now it’s time to learn how to generate the coupon code. First, head over to your WordPress admin dashboard. From there you can navigate to WooCommerce<\/em> in the sidebar, and select Coupons<\/em>.<\/p>\n\n\n\n This will take you to the Coupons<\/em> section of WooCommerce. Since this is likely your first coupon, the page will look pretty empty.<\/p>\n\n\n\n Later, when you\u2019ve added coupons to your site, they\u2019ll be listed here. For now, you can set one up by clicking on the Create your first coupon<\/em> button, or by selecting Add coupon<\/em> at the top of the screen.<\/p>\n\n\n\n Now you\u2019re ready to start designing your coupon. This is an important process. If you\u2019re too lax with your coupon\u2019s settings, you could end up accidentally over-discounting your products, which could negatively impact your revenue. First, create a title for your coupon. It should be short, descriptive, and easy to remember, as this is the code customers will enter during the checkout process to apply their discounts. You can also add a description, which will be visible only to you and not to your customers.<\/p>\n\n\n\n Next, you\u2019ll want to scroll down to the Coupon data<\/em> box. Start by filling out the information in the General<\/em> tab. This includes the discount type, amount, free shipping option, and expiration date.<\/p>\n\n\n\n In WooCommerce, there are three types of coupons you can create: Each type has its advantages \u2013 it\u2019s up to you to decide which you think will be most effective for your store. Either way, set your desired amount as a whole number. It will be applied as a fixed amount or a percentage, depending on which discount type you chose.<\/p>\n\n\n\n As we mentioned earlier in this post, free shipping can be an effective motivator for customers. Checking the box here will enable it for customers with this coupon code. However, offering free shipping on top of an additional discount is a strategy to use sparingly.<\/p>\n\n\n\n Finally, you\u2019ll need to set the coupon\u2019s expiration date. This is actually a very important step, for two reasons. On one hand, an expiration date can help prevent over-discounting in the long run. What\u2019s more, discount expiration dates are highly motivating for customers, and can encourage more sales. Choose yours carefully!<\/p>\n\n\n\n Before proceeding with this step, draw out clear discount rules to not only prevent customers from robbing but also keep your online store functioning. This is an important step because coupon restrictions prevent users from reusing the code and exploiting the system. The next tab in the Coupon data<\/em> box is your discount\u2019s Usage Restrictions<\/em>. This section is key for preventing over-discounting, so make sure to use it wisely. First, consider setting a minimum and\/or maximum spending amount for your coupon code.<\/p>\n\n\n\n These settings can require customers to stay within a certain spending range to be eligible to use the coupon. A minimum spending amount can encourage customers to spend more in order to use the coupon, while a maximum will help prevent you from handing out overly large percentage-based discounts.<\/p>\n\n\n\n The two checkboxes below these fields will help keep your various discounts separated from one other. Selecting both Individual use only<\/em> and Exclude sales items<\/em> can help prevent customers from walking away with heavily-discounted items for almost nothing.<\/p>\n\n\n\n Next, you\u2019ll see four fields that are highly important if you chose the Percentage discount<\/em> or Fixed Product discount<\/em> in Step 2. Here you can specify which products your coupon code applies to, or enable the coupon for use on an entire product category. You can also set coupon restrictions for a specific product, which means customers can only apply the coupon on the matching product.<\/p>\n\n\n\n You can also use those fields to indicate if a certain item must be added to the customer\u2019s cart for a fixed cart discount to apply. This option is particularly useful if you\u2019re trying to promote certain products or categories.<\/p>\n\n\n\n In addition, if you want to restrict the coupon\u2019s use to specific people, you can do so by adding their email addresses to the final field. You can use this setting to provide discounts for new members, frequent buyers, or other specific groups you want to market to.<\/p>\n\n\n\n Last but not least, navigate down to the Usage Limits<\/em> tab. Skipping this section will enable customers to use your coupon code repeatedly and indefinitely, which isn\u2019t advisable if you don\u2019t want to over-discount your merchandise. You\u2019ll almost never want to leave both fields here blank.<\/p>\n\n\n\n The first limit you can set is on how many times a specific code can be used. For example, setting the usage limit per coupon to 100 means the code would stop working after it\u2019s been applied to customer checkouts 100 times.<\/p>\n\n\n\n This is the case regardless of whether the code is used by 100 different people, or by a single person 100 times. The limit applies to the coupon, rather than to its users.<\/p>\n\n\n\n The second limit option prevents a single customer from using the discount code more than the allowed number of times. So, if the usage limit per user is five, any customer with the code could use it five times before the coupon stopped working. This is the more common type of usage limit. Most of the time you\u2019ll want to use this option, or apply both limits in conjunction. <\/p>\n\n\n\n Once you\u2019ve specified your usage limits, your coupon code is ready for your customers! All you have to do is click on the Publish<\/em> button to the right, and start promoting your new discount.<\/p>\n\n\n\n WooCommerce coupon codes can help you create a more enjoyable digital experience for your customers, while also increasing your sales. With our developer resources and comprehensive WooCommerce tutorial<\/a>, you can learn how to add even more revenue-boosting features to your online store.<\/p>\n\n\n\n Plus, our WordPress hosting<\/a> plans can help your eCommerce site grow alongside your business. Check them out today<\/a>, to learn how WP Engine can take your WooCommerce site to the next level!<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to eCommerce, there are dozens of marketing strategies you can choose to implement. Deciding which ones are worth your time can be tricky, especially when you\u2019re first starting out. It’s no surprise that WP coupons have made their way to eCommerce platforms. Fortunately for WooCommerce users, there are native features built into…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":133908,"template":"","resource-topic":[905],"resource-role":[896,903],"resource-type":[916],"class_list":["post-80749","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHow to Create a Coupon Code With WooCommerce (In 4 Steps)<\/h2>\n\n\n\n
Step 1: Add Your First Coupon in WooCommerce<\/h3>\n\n\n\n
Step 2: Customize Your Coupon\u2019s General Settings<\/h3>\n\n\n\n
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<\/p>\n\n\n\n\n
Step 3: Set Your Coupon Usage Restrictions<\/h3>\n\n\n\n
Step 4: Specify Your Coupon\u2019s Usage Limits<\/h3>\n\n\n\n
Make the Most of WooCommerce With WP Engine<\/h2>\n\n\n\n